1503 [Stupid Bird Flying First]
Xia Tian knew that in the mainland, the development of computers was very broad.
In my past life, computers were basically popular like TVs, refrigerators, and washing machines.
According to statistics, the annual sales volume of computers in China is as high as 57 million, while the annual sales volume of computers in the world is only 270 million. This is equivalent to the fact that China's computer sales account for one-fifth of the world's total sales. With such a huge market, it would be too stupid to not get involved.
And in Xiatian's opinion, the earlier you enter the mainland, the better. Because there is a very important principle in the business world that is first come first served.
The taste of Pepsi and Coca-Cola is actually not much different, but because Coca-Cola has been released more than ten years ago, it has occupied the market and established a brand, so even if Pepsi works hard to do marketing, it will always fall behind.
Now that the mainland is reforming and opening up, the economy is taking off, and the world is in line with the demand for computers is increasing sharply. If you enter the mainland at this time, it will just meet their needs and ensure good sales. If you do a good job in marketing, it will be easy to create a sign and become a well-known trademark in Zhongrong.
Just like Pierre Cardin is not a luxury product, it has long been outdated abroad. However, because it first entered China and did a very good job in early marketing, it is still regarded as a big brand by Chinese people.
"A Tian, do you also think we should expand the market on the other side?" Wang Xianguang asked in surprise when he saw Xia Tian say this.
"Of course, and the faster the better!" Xia Tian nodded, "The so-called stupid bird flies first. Compared with world-renowned computers such as IBM, HP, Apple, and Compaq, our Bainaohui is originally a minority. If we don't work hard and be proactive, we will always be behind."
Wang Xianguang and Wang Xianzong nodded when he heard that.
Wang Guofan agreed even more, "A Tian is right, you should look at business. Although the mainland is backward now, it will develop sooner or later. Don't forget that this country has always been the most economically developed and most brilliant place in the world in the past few thousand years of history.
As long as you give it some time and a stable environment, it will quickly recover its vitality and grow and grow. It took only thirty years to reach the chaotic times at the end of the Sui Dynasty to the Zhenguan rule."
"We understand, grandpa." Wang Xianguang and Wang Xianzong nodded.
"Brother, second brother, after the New Year, you can go to the mainland for a visit. Go there and take a look, contact and contact, don't listen to one side or follow the crowd. If you think it's appropriate, I suggest setting up a factory in the mainland this year, recruit franchisees, and selling computers to every corner of the country." Xia Tian suggested.
"Yes." Wang Xianguang and Wang Xianzong nodded again.
...
"By the way, Taiwan needs to expand, but don't buy it in a full range. It's best to be able to invest in shares." Xia Tian suggested, "Computers are a high-tech industry, changing with each passing day, and technology changes very quickly. Monopoly cannot come. Cooperation with each other can achieve win-win results."
He had previously wanted to acquire all Taiwanese high-tech companies such as Asus, Acer, Zhiguan, Dayu, Sun and Moonlight, MediaTek, TSMC and other Taiwanese high-tech companies in one place and acquire them all. In this way, when these companies develop to such a great success in their previous lives, he can make a fortune.
But after thinking about it, Xia Tian felt that his thoughts were too wishful thinking. If he acquired them in a complete manner and turned them into his own industry, he would be responsible for their operations. How could he ensure that they could develop as well as in his previous life? If the operation was not good, he would not only not make money, but he would be more likely to lose money.
Instead of doing so, it is better to change the acquisition to shareholding. The operation is still operated by the original team and only serve as one shareholder. In this way, you can make profits without affecting the company's operations, killing two birds with one stone.
More importantly, a full purchase means eating alone, and it will be hated. Taiwan’s ecology is different from that of Hong Kong, and politics plays a very important role in it. In summer, it can deal with businessmen, but it cannot deal with politicians. If he dares to eat alone, he will definitely not be able to escape the pursuit of those politicians.
Hong Kong is a free trade port and pays great attention to the rule of law, so the Hong Kong government has little influence in the business world. On the contrary, wealthy businessmen such as Li Jiacheng, Bao Yugang, Guo Desheng, Jia Daoli, and Shi Huaiya can call the wind and rain in the business world and cover the sky with one hand. Therefore, it is possible to monopolize in Hong Kong in summer, but in Taiwan it is purely a search for death.
Wang Xianguang and Wang Xianzong nodded again, "We understand."
"In addition, we must increase investment in scientific research so that our technology can remain ahead of the curve," Xia Tian said again.
Although Bainaohui now sells assembled computers, such as CPU, motherboard, memory, power supply, chassis, etc., they are all purchased from outside.
However, selling assembled computers is never a long-term solution. Because with the popularization of computer technology, DIY computers will become more and more popular, and the brand computer market will sooner or later be squeezed out. Therefore, if Bainaohui wants to continue to occupy the market, it must have its own patented technology.
For example, when Dell was founded in the early days, it also sold computers that it assembled, just like Bainaohui. But it later began to develop its own technology and later became a major patent owner. It has more than 3,000 patented technologies in the fields of image processing, data transfer, network and server, ensuring its status as the sixth largest computer manufacturer in the world.
"I suggest taking out 10% of my annual income for scientific research," Xia Tian said again.
"Will it be too high?" Wang Xianzong said in surprise.
Although computers are high-value-added products, Bainaohui has always operated with a strategy of small profits but quick turnover, and its annual profit is about 123%. If 10% is used for scientific research, the profit will be quite small.
"Not high. Second brother, you should know that technology accumulation is very important to a company, and it is its moat. Only when our technology is more advanced can we ensure that our market, our status, and our income will not decline." Xia Tian waved his hand.
If Bainaohui does not have its own technology and just assembles computers to sell, then there is no technical difficulty. As long as someone is willing to invest, there will be several companies, dozens or even hundreds of "Bainaohui" in minutes. Then Bainaohui's market will be squeezed out.
On the contrary, if you have your own unique technology, the assembled computer performance is more advanced, more reliable, more beautiful, easier to maintain, and easier to use. Then it will be even more difficult for others to create another "Bai Naohui" to compete.
In his previous life, Hua invested a lot of funds, manpower and material resources for the company in scientific research projects. These research allowed Hua to obtain many advanced patents and technologies.
Chapter completed!