Xia Tian then greeted Hong Kong and mortgaged his stock to the Bank of East Asia, borrowing a huge sum of $2 billion from it.

The Bank of East Asia now owns him, with a deposit of up to 56 billion Hong Kong dollars. In summer, he used his own stock as collateral and borrowed from his own bank, which was actually the left hand and the right hand, and he made money.

This is also why domestic companies are keen on finance, because this financing is really convenient and costly.

Acquisition of Rainbow Media is not like acquiring other companies with just paying money. It also needs to be reviewed and approved by the US FCC (Federal Communications Commission) before the acquisition can be completed.

The FCC review is very troublesome, and it requires reviewing the identity, motivation, funding source, etc. There is one that does not conform to the national security of the United States, and this acquisition is difficult to carry out.

Fortunately, Xia Tian had already made Xia Xue an American citizen before, and as an American, she saved a lot of things. If Xia Tian had acquired it herself, the first level of review would not be able to pass.

After FCC's review and approval, Xia Xue successfully acquired Rainbow Media Group and became the helm of this well-known American cable TV company.

Because this company is a wholly-owned subsidiary of cable TV and has no other shareholders, Xia Xue is able to completely control the company without anyone else's complaints.

Xia Tian was immediately appointed as the general manager of Rainbow Media Group, with great power. In this way, Columbia Pictures and Rainbow Media Group became his possessions.

...

"Mr. Xia, I thought you would acquire Rainbow Media through Columbia Pictures." Long Mayer looked at Xia Tian speechlessly.

He originally negotiated this business, but Xia Tian arranged for his sister to acquire Rainbow Media. Even if the acquisition was successful, it had nothing to do with Columbia Pictures.

He originally hoped that after Columbia Pictures got Rainbow Media, he could use this cable TV channel to broadcast old movies in the library to turn waste into treasures and make the best use of everything. Unexpectedly, it was a waste in the end.

"Hey, don't say that. The reason why I don't let Columbia Pictures be because its goal is too big. And other shareholders of the company will inevitably have complaints, so I let my little sister do it." Xia Tian smiled, "Besides, Columbia Pictures is mine, and Rainbow Media Group is mine. Will I cheat myself? Don't worry, these two companies have many opportunities to cooperate in the future."

The reason why he failed to use Columbia Pictures to acquire Rainbow Media is mainly because Columbia Pictures is not his own. He only accounts for 54.5% of the company's shares, and the remaining nearly half of the shares are under the control of others.

If Columbia Pictures uses Columbia Pictures to acquire Rainbow Media Holdings, it will be like giving nearly half of Rainbow Media's shares to others for nothing. However, the money for the acquisition is paid by him.

One is to share half of the shares with others after paying the money, and the other is to eat by yourself after paying the money. It is not stupid in summer, so which one is more cost-effective? Of course he can tell clearly.

However, even though the reason is that, it cannot be said that this matter is not enough, so Xia Tian found a reason to evade Lang Mayer's complaints.

Long Mayer also felt that something was right when Xia Tian said this.

Although Columbia Pictures is now under actual control, he also faces some questions due to the failure of "Sniper Telephone Booth".

If the company proposes to acquire Rainbow Media at this time, it will inevitably be subject to some resistance. Even if the acquisition is successful in the end, the internal discord in the company will be exposed to everyone's eyes.

Internal discord is the enemy of all companies. Once such a scandal breaks out, the outside world will be indifferent to the company's prospects. It will make Columbia Pictures' already difficult situation even more difficult.

It’s really not as Xia Tian said, his sister will acquire it on his behalf. Anyway, the bosses of the two companies are the same person, are you still afraid that there will be no chance of cooperation in the future?!

"Mr. Xia, how do you plan to cooperate in the future?" Long Mayer asked curiously again.

"I'm going to authorize the company's film library to Rainbow Media, which can be a little more expensive than those authorized to others," Xia Tian said. "The company's programs can also be sold to Rainbow Media, which can be a little higher. In this way, the company will make more profits."

"You're really willing to do this?" Long Mayer said in surprise when he heard this.

He originally thought that summer would ask the company to license the film library to Rainbow Media at a cheap price. Because Columbia Pictures is not his own, but Rainbow Media is his own.

If the authorization is cheap, it will harm the interests of all shareholders, but Xia Tian himself is the one who is rich; but if the authorization is high, it will be equivalent to cheaper all shareholders and harm Xia Tian's own interests.

Xia Tian chose the second plan now, which harms his own interests and reduces all shareholders. It is too selfless to do so.

"That's right, that's it." Xia Tian nodded.

This method seems stupid, but it actually has a different meaning.

A cable TV company has a high profitability and limited valuation. In the past life, when Ted Turner packaged channels such as CNN, TNT to Time Warner in 1996, it only sold $7.5 billion.

But Columbia Pictures is one of the six major Hollywood giants, the pinnacle of the world's film industry, and the most eye-catching jewel in the crown. If its performance improves, its valuation will double.

For stock speculators, if a dollar is in their own hands, it is worth one dollar. But if it is put on the stock market, it is not one dollar, but many one dollar.

It is precisely because of this reason that many listed companies like to set up subsidiaries and then conduct related transactions. Losing a little money will make the company's profits more beautiful. Once the company's stock price rises and people cash out at a high level, they can make several times the profits.

Lang Meyer was very moved to hear him say this, "Mr. Xia, you are so awesome!"

"Hey, don't say that, I just want to make the company better." Xia Tian said with a smile.

...

"Brother, after Rainbow Media takes it, how are you going to run it?" Xia Xue called Xia Tian and said.

Although she is just a boss with a name, and the real power is still under Xia Tian's control. But after all, she is named after her, so she will inevitably be concerned about this matter.

"We still need to expand," Xia Tian said. "I won't talk about AMC and BRAVO. Both are broadcasting movies and episodes. I have enough content to provide them. The point is that the SPORTS-channel channel has great development potential."

SPORTS-CHANNEL is the earliest sports channel established in the United States, but its development has not received much attention. So far, there are only two million viewers, and the results are not good.

In comparison, although ESPN channel was established late, it has developed very quickly. So far, there are more than 20 million subscribers, making it the most rated sports channel in the United States.

This is mainly because it is willing to spend money on copyright.

There are four major professional sports leagues in the United States, namely the Basketball League NBA, the Football League NFL, the NHL Ice Hockey League and the MLB Baseball League. These four sports games also have a large number of spectators, and countless people watch each game.

Therefore, ESPN will pay a high price to win their broadcast contracts, so that it will naturally have more subscribers. And with more subscribers, it will be easier to win the favor of advertisers.

The scale of the US sports industry is as high as 500 billion US dollars, twice that of the automotive industry and seven times that of the film and television industry. As the sports channel with the highest ratings, ESPN can be imagined for its profits.

In the past life, ESPN's annual revenue exceeded 10 billion US dollars and its valuation was as high as 50 billion US dollars, which shows its development potential. Therefore, if SPORTS-CHANNEL is operating well, it will definitely be profitable.

So Xiatian decided to invest in SPORTS-CHANNEL and build it into the future ESPN, the number one sports channel in the United States.

In addition, although the PLAYBOY channel is an adult channel and sounds a bit terrible, there are actually many subscribers for this type of channel. Because the ancients said it well, food and sex are also true! This is human instinct and nature.

In the past life, the size of the American cesium science film industry was even greater than that of Hollywood. It can produce 15,000 films a year and make a profit of 13 billion US dollars. Hollywood only launched 507 films a year and make 8.7 billion US dollars.
Chapter completed!