"But if this is the case, I'm afraid they will collapse before they defeated us ATV." Xia Tian shook his head and said.

When "Millionaire" was first released last year, it was only after it burned more than 10 million Hong Kong dollars that it barely reached the balance of revenue and expenditure. And the wireless "The Strongest One" seems to be more powerful than ATV.

This can certainly win temporary ratings, but in the long run, it is actually not a good thing for wireless!

The reason why the five richest people including Li Jiacheng, Guo Bingxiang, Bao Yugang participated in TVB is mainly because they were afraid of the mainland, so they wanted to buy insurance for themselves and use public opinion to protect their own interests.

Fear actually comes from ignorance. In the future, as the contact between the rich and the mainland increases, and communication and understanding are deepened with each other, these fears will eventually disappear. At that time, wireless will be of little importance to them.

If wireless could not turn losses into profits at that time, and could not create profits for them, but instead needed them to continue to transfusions, those rich people would be blamed. After all, they are businessmen and making money is always the first priority.

Unlike in summer, when he acquired ATV, making money is still secondary. Expanding territory, increasing influence, and cultivating talents are the main purpose, so he can afford it.

In his previous life, Zheng Yutong and He Hongshen both invested in Asian TV stations, but in the end they couldn't stand the continuous losses and finally chose to withdraw.

Watch TVB is now a three-show broadcast and a new variety show. Everything costs money. Such a money-burning method will probably not be possible in the short term. Therefore, its final outcome may be like ATV in the previous life, and it will be sold continuously and eventually go bankrupt!

If I were to create this program in summer, I wouldn’t have set the bonus so high. Because games like "The Strongest Ones Are the Strongest Ones" are already very interesting, and there is no need to set such a high bonus, which is already very eye-catching.

Unlike "Millionaire", the questions asked are a bit geeky, and they are not something that ordinary people can answer, so they need a lot of bonuses to attract audiences.

Furthermore, he would not invite the guest of his sex to the show, but would invite the company's artists to the show. Because "The Strong One" is not very confrontational, as long as the guests are lucky and roll the dice, they can win.

The lack of confrontation in the program will naturally reduce a lot of fun and a part of the viewership. Therefore, celebrities should be guests and play games, so that this shortcoming can be made up for and viewable.

In short, in summer, there are creative ideas for this new variety show "The Strongest One" of TVB, but there are still some mistakes in execution. Even if it can have some impact on ATV, the impact will not be big in the long run.

...

The next day, Zhou Liang Shuyi brought a rating report.

When the wireless "The Strongest One" was aired yesterday, it achieved 42% of the ratings, which was very good.

"Mr. Xia, Wireless is pressing step by step, and its actions are bigger than each other, posing a great threat to us." Zhou Liang Shuyi said to Xia Tian.

According to her investigation, the production cost of this "The Strongest One" alone reached 2 million Hong Kong dollars, which is not a small amount. You must know that 2 million Hong Kong dollars is enough to make ATV a small-cost TV series. It is obvious that the purpose of wireless is to spend such a lot of money to produce a program, and it is definitely a goal to defeat ATV.

"Don't worry, Mr. Zhou, our ATV is not the same now. Even if one or two TVB shows become popular, it will not have much impact on us." Xia Tian waved his hand and smiled, "Let it develop, don't worry about it. It develops its own way, we should go our own way, and don't dance with others."

He also knew that wireless was coming in a fierce manner, but it didn't matter. As long as he was in charge, wireless would not be able to make a fortune.

"Mr. Xia said it, but I am still a little worried. I don't know how many tricks Yu Zheng has." Zhou Liang Shuyi said again.

Yu Zheng has been making frequent moves recently, revisions, new dramas, and new variety shows. He has gained a lot of attention and snatched away a lot of ratings, making Zhou Liangshuyi feel threatened.

"No matter how many tricks she has, it's good. We will take care of our own development." Xia Tian smiled. "The five richest people have agreed with me to not engage in vicious competition, so as long as they do not violate this first, we ATV cannot take action. So developing ourselves is the hard truth."

"Yes." Zhou Liangshuyi nodded when she heard him say this.

"By the way, how are our new variety show "tabl-fr-s" ready?" Xia Tian asked with concern again.

"The team has been formed and is now screening guests, decorating the stage, and preparing for filming." Zhou Liang Shuyi reported.

"Well, guests choose more handsome men and beautiful women, don't go on stage," Xia Tian reminded, "In addition, the stage is more gorgeous, don't be reluctant to spend money."

"Mr. Xia, how can a handsome man and beautiful woman do we have to go on a blind date on our show?" Zhou Liang Shuyi asked in surprise when she heard this.

Handsome men and beautiful women have always been popular products in the emotional field. Not to mention boyfriend and girlfriend, there are several spare tires, so why not get on TV to recruit friends?

"You still don't understand that our show is a reality show, and the focus is on 'show'. Whether or not the guests are in love has nothing to do with us. What we want is entertainment for the public." Xia Tian saw her say this, and immediately shook her head and said, "Entertaining the public requires handsome men and beautiful women. Can you play a few ordinary people who are not good-looking, attract audiences?"

"..." Zhou Liangshuyi blinked, "So, is it going to be fake?"

"It's okay to say that." Xia Tian nodded. Although her words were a bit ugly, in fact, this kind of show was just a "show" that was inseparable from fiction, fraud and arrangement.

"If You Are the One" in his previous life was actually a show. Many of the female guests were from model companies and did not participate in the show to find a partner, but just wanted to use the platform to become popular.

In fact, it is not just this show, but any reality show is nominally a true reflection and panoramic record. In fact, in order to pursue better program effects, there are already Taiwanese books in advance. All guests and all celebrities follow the Taiwanese books.

A program like "The King of Meng Songs" was accidentally photographed on the telescope machine, and the script was accidentally revealed, allowing everyone to see the true face of the program.
Chapter completed!