I looked through the ideas of several new variety shows in summer and thought they were all pretty good. There was even an idea to invite celebrities to go on the streets and find passers-by to play games together. This already has the meaning of a reality show like "Extreme Challenge".

However, although the idea is very good, because the recording cost of reality shows is relatively high, the small market of five million people in Hong Kong alone cannot afford it, so now it can only be left alone.

After looking at the summer, I think there are two most suitable planning for development. The first one is "TABLE-FOR-SIX" (a six-person dinner), which invites three men and three women to date on the show.

The program planning that proposed this idea was often arranged by my mother to participate in such activities during that time to meet girls, fall in love, get married and have children early.

Every time he attended a six-person dinner, he would be asked around by his aunts and ladies, which made him very annoyed. However, this incident also inspired him and made him have an idea and thought of turning it into a variety show. Since his aunts and ladies are so gossipy, they will definitely like this kind of show, and the ratings will definitely be high at that time.

However, after he handed over this idea, he did not receive strong support from the Variety Show Department. Because there was no precedent for this kind of show before, no one can guarantee that it would be popular.

Besides, Hong Kong people are open-minded on the surface but are actually conservative on the inside. How could they agree to the TV station to record the process of their date and broadcast it? That's so embarrassing! Therefore, the Variety Show Department's evaluation of this plan is too bold and unrealistic.

But Xia Tian felt that this idea was very good and had great potential for development.

In my previous life, variety shows of the same type of marriage and love theme, such as "If You Are the One", "One Hundred", "Extremely Perfect", etc., but they were very popular.

...

The idea I thought was good in the second summer was a food variety show called "Star Private Cuisine". Inviting celebrities to cook on the show is a bit similar to CCTV's "Go Home to Eat".

Food variety shows have always been popular, such as "Everyday Diet", "The Queen of Housekeeping", "Twelve Tastes", "The King of Chefs", etc., and the ratings are very good.

However, in summer, I think it would be too monotonous and lack entertainment when just celebrities teach cooking on the show. It is better to be the type of "Beauty Kitchen", which has beauties, competition, screams, and makes a fool of themselves. They also have to eat "good food" that is not as good as pig food. It's simply worse than life!

Or like the Japanese variety show "Food Guard", inviting celebrities to go to a restaurant to order food and then give their own estimated price. The person with the farthest price difference is responsible for paying for everyone. Generally, it costs more than 100,000 Japanese yen, which is about 70,000 to 8,000 yuan.

The Japanese artists’ pay is incomparable to the mainland. Their announcement fee for this program may be less than 100,000 yen. Therefore, if you lose, you will not only have to be in vain, but also pay it in. How can you be miserable?

But the audience doesn't care about those things. On the other side of the TV, he can't see the difficulties of the guests, and it's difficult to empathize with them. Therefore, the more unlucky the guests are, the happier they are when they watch. This is a typical spectator mentality, and it's not a big deal to watch the fun!

Therefore, many variety shows in previous life deliberately slap people. For example, "Real Man", it is common for female celebrities to exercise like soldiers, suffering and even bleeding and sweating; for example, "Adventure with Bell", in addition to getting involved in dangerous places, celebrities also have to swallow bugs and even drink their own urine...

Of course, this phenomenon is not unique to the mainland entertainment industry. The Korean variety show "Two Days and One Night" often allows hosts and guests to accept challenges, and it is common to go into the water in the snow and ice; the American variety show "Survivor" directly throws guests to places that are rarely visited, allowing them to rely on themselves and fend for themselves.

...

Summer then selected "TABLE-FOR-SIX" (Six Dinner) and "Star Private Dinner" and handed it over to Zhou Liang Shuyi, "I think these two ideas are pretty good."

"These two..." Zhou Liang Shuyi was stunned, looked at Xia Tian, ​​and was hesitant.

"Why, Mr. Zhou, please ask me if you have any questions." Xia Tian smiled slightly when she saw her wanting to speak.

"Mr. Xia, I have seen these ideas, and I think neither of them is very good." Zhou Liang Shuyi explained, "Only housewives like to watch cooking programs, the ratings are actually not high. Moreover, ATV has launched similar programs a long time ago, and it is not new, so it is estimated that it will be difficult to recycle ratings;

Although love and dating programs are new, they lack production experience and it is difficult to achieve even the best idea. In the end, it is very likely that they will become a dog without a tiger, and they will become a joke. Moreover, Hong Kong people are very conservative, so who is willing to disclose their dating experience in front of the TV?"

"Don't rush to refute it first, I haven't finished talking yet." Xia Tian waved his hand and smiled, "I have a similar viewership to you in this "Star Private Vegetables". I also know that the theme of this program is outdated, so the ratings will not be too ideal.

But I won’t beat it to death with one stick. I think it still has advantages. As long as some appropriate adjustments are made, you can get old wine in new bottles and rejuvenate it.”

Xia Tian then told Zhou Liang Shuyi the content of the program "Beautiful Girls' Kitchen" and said, "What do you think you're changing this way?"

"Beautiful Girls' Kitchen" is a variety show launched by wireless in 2006. Each episode invites three female celebrities to come on the show, learn how to cook with famous chefs, and conduct a cooking competition.

Because the professor's dishes are not easy to cook, they often get busy and make a fool of themselves. The final product is naturally completely colorless and fragrant, making it difficult to swallow.

But the highlight is here. I am used to seeing beautiful celebrities who look bright and beautiful on the screen and admire them all, and then seeing them in the kitchen being at a loss, looking ugly and obedient, wouldn’t it be fun!

"Beautiful Girls' Kitchen" was very popular when it was released in its previous life, with a maximum rating of more than 42 points and nearly 2.7 million viewed it, breaking the ratings record set by "Super Invincible Awards" in 2004 and becoming the TVB's highest rating variety show.

Xia Tian watched several episodes of his previous life and found it very interesting, so he told Zhou Liang Shuyi about this show.

After listening to Xia Tian’s advice, Zhou Liangshuyi was stunned for a while, then nodded vigorously, "Mr. Xia, you are such a genius!"

The show "Star Private Vegetables" was originally old and nothing good to watch. However, after being changed by Xia Tian, ​​it immediately became very interesting.
Chapter completed!