"Great! Mr. Chu, you are so awesome!!!" Xu Nianqing couldn't help but exclaimed in surprise as soon as he followed Chu Jun to the General Manager's Office.

Her eyes were bright and there was unconcealed reverence in her eyes.

It felt like looking at my idol.

He is handsome and handsome, and he is so well-made in the game.

All of this is forgot.

Who knows that his voiceover is so strong!

The line in the recording studio just now shocked the audience!

Xu Nianqing has not forgotten everyone's dull eyes until now.

Of course, she also includes herself.

Especially when he saw Feng Gujiang sitting down depressedly, Xu Nianqing only had one word in his mind.

Cool!

"If you praise me, let's wait until the game is released and it will be sold well." Chu Jun's expression calmed down when facing the praise.

"Oh, Mr. Chu, the total development progress of Hearthstone has reached about 30%, and it is almost possible to preheat and promote the publication." When it comes to the game being put on the shelves, Xu Nianqing put away his respectful little eyes and said seriously.

Game companies usually conduct the first round of preheating and promotion at around 30%-50%.

The second promotion will be carried out when it is launched.

Then there is the promotion and promotion during internal testing.

Finally, the official public beta will see the most powerful wave of publicity and promotion.

The higher the company's expectations for games, the greater the intensity of publicity and promotion.

According to the quality shown in Hearthstone, Xu Nianqing is confident of the influence it will bring after the sale.

With a 30% progress, it is time to carry out the first round of publicity and promotion.

"However, the intensity of several rounds of publicity and promotion needs to be decided by Mr. Chu."

Upon hearing this, Chu Jun stopped suddenly and turned to the finance office: "Let's go and have a look."

"Yeah." Xu Nianqing held the folder every day and followed Chu Jun's butt.

Soon, the two arrived at the finance room.

Just opened the door.

"Hello, Mr. Chu!" After seeing Chu Jun, several young accountants greeted him respectfully.

"How much idle funds can the company spend at present?" Chu Jun picked up a bill and flipped it out.

"When I go back to Mr. Chu, there are about five million..." the accountant sister replied in a low voice.

"So little?" Xu Nianqing couldn't help but raise his eyebrows.

Since the establishment of the Finance Department, the financial account book that was originally responsible for Xu Nianqing has been handed over.

She is now only responsible for reporting the company's daily revenue growth every day and handling matters of all kinds and small feedback from employees, which has reduced the pressure a lot.

Xu Nianqing had about the company's general account.

But I didn't expect that there was only so much idle funds left.

The total funds of a company are usually divided into three parts.

Junyue Company is no exception.

Part of it is special funds, specifically used for investment or research and development of games.

Part of this is operating funds, including but not limited to a series of expenses such as the operating costs of the game, employee salary and benefits, and public relations management.

The last part is idle funds.

This type of funds is usually used to subsidize the gap in the first two funding chains.

For example, the cost of developing games is different from the budget, and it is still a part of the difference.

At this time, it is necessary to mobilize idle funds to make up for the shortage.

The increase in operating costs also needs to be mobilized.

It can be said that idle funds are the last underwear for a company.

It's the same as the deposits in your hands.

"The R&D cost of Hearthstone is so hot..." said the accountant's sister in a weak voice.

Before Hearthstone was developed, the company still had more than 40 million in idle funds.

As a result, only 30% of the progress was developed, and only 5 million of idle funds were burned.

A large number of gaps need to be taken from it.

Although game development has stabilized, the bills for this expenditure have been allocated in advance.

But I'm afraid if it's.

"Will half a million be made of Hearthstone..." Chu Jun sighed helplessly in his heart.

Compared with the previous life, half a million yuan can almost lay down the basic framework of a 3A-level masterpiece.

In this life, I can only make a hearthstone.

Is the reason?

For example, in a very remote mountain village, transportation of materials is particularly difficult.

Even in rainy days, you have to risk your life to climb the mountain.

Such material prices will be much more expensive than in large cities with developed logistics.

The same is true for the game industry.

If a niche industry wants to take off, many devices, hardware and software will not support it.

Even the R&D engines used by employees today are not professionally used to make games, but are an animation simulation software.

In addition, there are many steps that should have been completed by game companies in their previous lives.

Until now, I have to outsource it.

For example, dubbing, art, special effects and other links.

There were corresponding technical talents in previous lives.

But now I can only throw some out of the contract.

The increase in expenses in many details, and the convergence of them creates a current situation of crazy money burning.

And burning money and too few players is a problem, and even the capital may not be able to be earned back in the end.

With such a vicious cycle, the worse the gaming industry will be.

"In this case, the promotion and promotion can only be saved. Try not to have too large scale for the first round of preheating promotion and promotion." Xu Nianqing said.

Chu Jun pondered in his heart for a moment, shook his head again, and said firmly: "Propaganda cannot be saved."

"The promotion and promotion of Hearthstone is fully loaded in every stage of the game."

Chu Jun knows the explosive power of Hearthstone.

It is definitely a fine work that can raise the upper limit of the entire gaming industry and expand the player group!

If the current gaming industry is at the bottom of the industry.

Well, Hearthstone is on sale.

It can directly pull the entire game industry from the bottom to the middle and lower reaches!

With more player base, the benefits to Junyue Company are also quite obvious.

"But in this way, I feel that I can only get rid of the development cost..." Xu Nianqing said worriedly: "This will affect the quality of the game."

"The development cost is not used." Chu Jun smiled: "We only need to complete the first round of publicity and distribution, and there will be someone who will help our company with free promotion and distribution."

"Ah?" Xu Nianqing was stunned, and several accountants were stunned.

The investment in Hearthstone's promotion and promotion is at least tens of millions of yuan.

Who would be so kind to give millions of publicity and distribution resources for nothing?

At this time, the finance department's door was pushed open again.

Chu Jun turned his head and found that it was Yang Mai who brought the voice actors to get their daily salary.

Feng Gujiang also saw Chu Jun, his face looked a little awkward, and his eyes turned unnaturally.

"Teacher Feng, this is your salary note today. Is it a transfer or cash settlement?" The accountant girl smiled.

Upon hearing this, Feng Gujiang was stunned.

He waved his hand again: "Forget it, forget it. I won't have the reward today."
To be continued...