Chapter 636 The Founding Marquis of Wu Si Zang
As usual, Liu Jun came to Lina's German hotel on weekends.
Lina prepared the German pork trotters, Bavarian sausages and dark beer cooked early. She reserved the best private room upstairs upstairs. This private room is a special seat for Liu Jun and is never open to the public.
"The white sausage still tastes so authentic." Liu Jun sighed.
"Thank you." Lina said happily.
During the Spring Festival, Liu Jun took Lina to the Lantern Festival. One day, she went there very late. Then Lina followed Liu Jun to the small courtyard on Caishi Street. After that night, the relationship between the two made substantial progress. Although they had not yet reached the point of discussing marriage, Lina already regarded herself as Liu Jun's woman.
Especially when Liu Jun came forward to lend a large amount of money from the bank and helped the German hotel open four branches in a row and allowed them to own five chain hotels, Lina completely regarded Liu Jun as a man worthy of entrusting her life.
"The store has been doing well recently, and the other four branches have also gained reputation. Now there are endless customers. I'll show you the account later!"
Liu Jun smiled and said, "Just check the accounts one month after another. It is natural for our store to have a good business. We have a beautiful boss, a beautiful German girl, and a delicious German dish."
At the suggestion of Liu Jun, the German hotel was exotic, completely German decoration, and the recipe was also authentic German cuisine. At first, Lina was worried that there were limited foreigners in the capital and that the people of the Ming Dynasty would not accept this flavor of German cuisine.
Who knew that after Liu Jun started, the business became better and better. Four branches were opened in a row, all of which were based on the main store model and became popular quickly.
Liu Jun was a little proud of this. He was a great emperor. If he couldn't open a small restaurant well, it would be unreasonable. The success of this store lies in grasping the positioning. The restaurant does not follow the Chinese style or sells Chinese food. It is completely German, and what he wants is the extraterritorial style, the different feeling and taste.
In addition, many immigrant girls from Germany in the store have the feeling of selling wine in Chang'an in the prosperous Tang Dynasty. Moreover, German cuisine also has the attractiveness of German cuisine. In the Han Dynasty, Beijing, a large population and extremely wealthy place, such a unique place can of course become popular quickly.
After a busy week, Liu Jun will come to this store on weekends and play the role of the owner of a small restaurant. He will become an ordinary businessman and chat with Lina. After collecting the store at night, he will go back to the Sihe Courtyard of Caishi Street. He can experience another level of life and relax himself.
Liu Jun also found that this kind of life also helped him a lot.
He can indeed understand the life of the people more directly and know the situation outside the palace. If an emperor stays in the palace all day long and faces countless memorials, he just listens to the ministers' retribution and isolates him from the outside. Then the national strategy he formulates will also be out of touch with the national situation.
"Guo Lang, many customers have come to our store for dinner and become repeat customers and often bring friends over. However, some customers order Chinese food after coming in, and even order rice noodles and cakes. We cannot provide them, and they complain all kinds of times. Guo Lang, do you think we should also hire a Chinese dish chef?"
"Don't!"
Liu Jun swallowed a piece of fragrant grilled sausage. He drank another sip of fragrant black beer, and then firmly opposed Lina.
German hotels mainly focus on exotic style and German flavor, which is their selling point and brand. If you sell Chinese food, rice, noodles and pancakes in German hotels, isn’t this a self-destructor?
Although in later generations, Liu Jun also saw KFC selling fried dough sticks and American Chinese food selling strange foreign Chinese food, Liu Jun did not want German hotels to take that path.
Only when there is characteristics can there be selling points. If you have a big picture management style, then there will be no characteristics.
Although this will also cause some customers to lose, this is not their target customer base. Doing business is always to capture the real customer base, rather than to want everyone to catch it. Too much to chew and do more means miscellaneous and lack of competitiveness.
It’s like bars should sell wine. Who has ever seen bars sell egg fried rice? Although there are tea restaurants where tea and food are also places to drink and eat, Liu Jun still hopes to stick to the brand of a German hotel.
Sometimes Liu Jun also associates opening a store with governing the country, and even gets a lot of useful inspiration from this connection and comparison.
Instead of selling fried rice in German hotels, it is better to develop more new dishes that are appropriate for German hotel style brands.
"Linna, I think we can change it to a glass wall on the side of our store. Then open a window on the glass wall here. Put a grill in the back and we sell hot dogs. By the way, we paste a paper on the glass at the window, write a German hot dog and a glass of beer!"
Liu Jun gave Lina an idea, and replaced the street-facing side with glass, and the light in the store immediately improved. Moreover, although glass is no longer a rare thing, it is still not cheap, especially if the entire street-facing side is equipped with glass, it will definitely look high-end, elegant and upscale.
"But that costs a lot of money, right?"
"Then we can change it, such as installing glass on the entire wall and changing it to installing a whole row of glass windows in the middle of the wall. The effect is not low. Although the cost is not low, our store will look much more atmospheric."
"I'll listen to you." Lina immediately stopped insisting.
Liu Jun thinks that opening the window to sell hot dogs and beer can increase business. After all, some people may not be able to go in German restaurants, or they may not have eaten this kind of foreign food and are reluctant to give it a light voice, or they may be afraid that it will be too expensive.
But if it is sold just at a window, the unit price is marked, and you don’t have to enter the store, you can buy it quickly by standing under the window. From a psychological and business theory point of view, it can drive everyone to buy**.
Some people may not have time to go to the restaurant for dinner, and some people may not be too hungry, but if there is a window like this to buy a hot grilled sausage, and then a glass of beer, and spend a little time, but it will not be so troublesome, this will also be a good choice.
A sausage of ten cents per piece and a cup of beer of ten cents. The price should be said to be not cheap, but it is not expensive. If you are an ordinary person, you can buy half a kilogram of rice for a sausage, but for many people in Beijing, ten cents are really worth mentioning.
"Maybe we can still sell milk tea." Liu Jun pinched his chin and remembered the milk tea shops in later generations. Simple milk tea should not be too profitable.
Anyway, making milk tea is easy. Isn’t there milk powder now?
Thinking of this, Liu Jun's thinking was divergent and he felt that he could develop a hamburger. Hamburger was also a beef patty from German hamburgers, but now it seems that there is no hamburger like that in later generations. Liu Jun felt that since he could sell hot dogs in the store, he could also sell hamburgers.
"We can also make another new food, chop the beef into paste and knead it into flour, spread it into beef pancakes, and then put this beef patty into a bun with sesame sprinkled on the surface, and add a little fresh green lettuce leaves. It looks good, has ingredients and tastes good, and it will definitely be as popular as a hot dog. You can order one and take it away directly, and eat it while walking. One can be full. I think one will be sold for twenty cents."
In the past, beef was quite expensive in the Central Plains, but since the Han Dynasty seized vast areas such as Liaodong and Liaoxi, Yanbei and Hetao outside the pass, and conquered the Mongolian tribes of the grassland. Now the livestock on the grassland is continuously supplied to the Central Plains. The Central Plains are no longer short of beef and mutton, and beef is no longer expensive.
"Beef pancakes and bread are combined into one, and lettuce and sesame seeds are added. Oh, it's really good, it will definitely be very popular. Twenty-months per, which is equivalent to two hot dogs. Wouldn't it be too cheap?"
Liu Jun smiled. "Twenty-month one, we sell only the most ordinary version. Can we develop different special versions?"
"What's the name?"
Liu Jun thought about it and found that there were Bavarian sausages in the store. Then this one would be called a hamburger.
"Hamburger?" Lina read it twice, and then she felt it was very good.
"We can also launch double-layer burgers, spicy chicken wing burgers, spicy chicken leg burgers, maixiangyu burgers, and giant burgers in addition to the regular version of the burgers. In short, we can launch more upgraded versions and luxurious versions. The prices will naturally be different. As for the regular version, don't put too much beef, just a small amount of bread, just don't lose money."
After thinking about it, Liu Jun simply told Lina about the roasted chicken wings, French fries, fried chicken nuggets, etc.
"We can also launch two-person meals, family barrels, super family barrels, etc., create some set meals, combine hamburgers, roasted wings, fries, beer, milk tea, etc., and give some discounts to attract customers."
Lina was so shocked that she couldn't speak when she heard Liu Jun's good ideas one after another.
If these new foods are launched in every German hotel, or even a street takeaway window is added to the hotel, she estimates that the business will definitely improve a lot. Especially these foods are similar to the foods in their German hotels, which can better enhance their signatures.
Lina was so excited that she kissed Liu Jun on the face.
Liu Jun laughed loudly. His happiness was not entirely because of the beauty's kiss, but another thing.
The news came from Qinghai. Gu Shihan Turubaihu, who had become the lord of Lhasa, sent his sixth son, Dorji**** Baturhongtaiji, to Beijing.
Turubaihu's move is to stabilize the new Tibetan area.
Zhang Huangyan, who guarded southern Qinghai, sent a letter to Tulubaihu.
Tulubaihu's attitude was very low in the chapter and no longer became arrogant before. He expressed his respect to His Majesty the Holy Emperor of the Holy Han Empire, and stated that he sent his sixth son to Beijing to worship the Holy Emperor on his behalf, and expressed the willingness of Heshuot Mongolia to surrender to the Holy Han and the Holy Emperor.
Tulubaihu unexpectedly expressed his willingness to surrender to the Han Dynasty, hoping that the Han Emperor could grant titles and divide Tibet into him. He showed that if the Han Emperor was willing to divide Tibet into Tibet, then he, his descendants and the Hoshuot Mongolia would be loyal to the Han Empire for generations and guard the Western Frontier of Yongwei.
Liu Jun was indeed in a very happy mood after receiving this letter.
I thought there would be a big battle in the northwest this year. For the sake of Xikang, Qinghai and Gansu, there might be a big battle with Wei Lat this year.
But now, Gu Shihan Turubai was cowardly, and Weirat Junggar and other troops also withdrew to the Western Regions.
For the court, even if they start a war with Mongolia in the western Mo period, they are not ready. If they can fight now, the court can consolidate the three provinces of Xikang, Qinghai and Gansu, and truly push the defense line of troops to the northwest frontier.
As for the Tibetan area, even if Gu Shihan did not break in, Liu Jun did not intend to enter the Tibetan area within three to five years. Being able to advance to the Xikang and Gansu in Qinghai, the imperial court has been temporarily moving westward.
Before the garrisons of these three provinces were in place and adapted to the unique plateau climate of the northwest, especially the Qinghai-Tibet region, before the imperial court built a three-dimensional defense system in these three provinces, and built fortresses, fortresses, military stations and warehouses on the strategic points on the transportation trunks, and transported all kinds of combat materials and preparations, the imperial court could not cross this thousand-mile wilderness and fought a decisive battle with the western Moxi.
In the Battle of Kunlun, only a few hundred men were lost, and tens of thousands of cavalry in the western Mo area were annihilated. Although they won beautifully, Liu Jun did not easily change his strategic plan for this reason.
Now Turubaihu has maintained his restraint with caution and proposed a proposal to surrender, with the purpose of relieving the great man and not sending troops to drive him out of the Tibetan area. Despite this, Liu Jun felt that this proposal was acceptable.
Promise to Gu Shihan is equivalent to admitting Heshuote's occupation of Tibetan areas. However, as long as Gu Shihan is willing to submit and as long as the Tibetan areas are officially included in the territory of the Han Empire, it doesn't matter if Gu Shihan temporarily allows Gu Shihan to actually control the Tibetan areas.
As long as the Khan obtained the title of the vassal state, he could advance or retreat at any time. The best result was naturally that after a few years, the Han Dynasty completed its preparations in the northwest, he entered Tibet with his strength, forcing Gu Shihan to accept the imperial feudals and the Han army, and dispatched officials to establish a provincial government, etc.
If Gu Shihan is still lucky, then just flatten him.
It seems that Gu Shihan is still very sincere when he can send his son directly to him. I heard that Gu Shihan has ten sons, but each of them is flesh. If he does not have sincerity, there is no need to send his own son.
The situation in the northwest is unexpectedly developing in a good direction.
When Junggar withdrew to the Western Regions, Hoshuot only sought to defend the Tibetan area, while the Tuhuot people had already crossed the Kazakh grassland to the coast of the Caspian Sea in the lower reaches of the Volga River.
The Desert West Mongolia appeared to be stronger on the surface, but in fact it was divided into three major parts, each occupying one side. Junggar occupied the Western Regions exclusively, while Hoshuot and Tugut both went away.
Now the Heshuote people have not obtained the negotiated Qinghai-Tibet area, but have only obtained one Tibetan area, and have suffered a great loss in the hands of the Han army. The most important thing is that the Junggars also realized the strength of the Han army and were unwilling to do their best to conquer the Heshuote areas in Qinghai. They withdrew back to the Western Regions early, which made Heshuote feel disappointed.
Under the strong pressure of the Han army, they chose to surrender to the Han Dynasty.
This is actually a betrayal of Junggar and a betrayal of the entire Wei Lat alliance.
A huge crack has appeared in the Weilath League, which is what Liu Jun is most happy to see.
Liu Jun has asked the Qinghai garrison to escort the Heshuo Special Envoy into Beijing, and he has even prepared a title for Gu Shihan.
"Wuszang founding marquis!"
Chapter completed!