Chapter 254 Crowdfunding
Three thousand guan coins are not much for Qinglong Temple. The old monk was hesitating, but Zhang Chao didn't want his first order to run away.
"Master, actually, I have a suggestion. You don't need to pay a penny for printing this batch of scriptures in your temple."
When the old monk heard that he had a chance to take advantage, he laughed immediately. Oh, the monk also had times when his mood was unstable.
“Masters can crowdfund!”
"Crowdfunding?" The old monk was unfamiliar with this word, but he seemed to understand something. Does crowdfunding mean?
Zhang Chao really meant this, but in fact this is not a new trick in later generations. Zhang Chao had visited temples and burned incense in later generations. Every time he encountered the temple giving some scriptures to pilgrims, mostly popular Buddhist scriptures and some booklets introduced by temples.
Free.
Later, Zhang Chao learned that these Buddhist scriptures were donated by the believers and disciples in the temple and then distributed to the temple for free to pilgrims and tourists. This is also a kind of "cultivation".
Therefore, now Zhang Chao teaches the old monks that Qinglong Temple can also conduct crowdfunding. The public promotion of the printing of scriptures is to tell all believers, and then ask these believers to raise money. For example, set a goal to raise 3,000 guan for printing scriptures. This money is not used by others, but only for printing scriptures. Moreover, after the scriptures are printed, it will be given to the believers who donated money.
The temple did not spend a penny, and crowdfunded 3,000 guan, and then printed 3,000 scriptures from Zhang's Bookstore.
"It takes a long time to raise three thousand guan, and many believers need to raise. At that time, there are only one thousand scriptures. How can I share one of the money-raising believers?" The old monk immediately found Zhang Chao's loopholes.
He was quite interested in crowdfunding and printing scriptures. After all, even if the Buddhist scriptures were given to believers, he still promoted the Dharma. But Zhang Chao's method was inappropriate. One book cost three sects and only one thousand copies. How can each raise money and get one? If it cannot be done, wouldn't it damage the reputation of the temple at that time?
Zhang Chao thought about it and immediately came up with a solution.
"I have a way to solve this problem. Qinglong Temple can print another Prajna Heart Sutra, and then I will send one for every believer for free. As for the Lotus Sutra, those who are destined to be invited to go home to practice."
The Heart Sutra of Prajna is a sutra that is recited daily, with very few words, and only 260 characters plus the eighteen-character mantra. Zhang Chao could completely open a larger carved plate and make it into a foldable double-open style, and one plate can be done.
This is just a carved board, which is easy to print and low cost.
In fact, Zhang Chao's printing costs are very low, and he has calculated his own costs.
Nowadays, a hand-written book is usually priced at one thousand words. A book is about ten thousand words, and copying ten thousand words and one thousand dollars is equivalent to cross one qian, which is quite expensive.
During the Sui Dynasty and the early Tang Dynasty, the imperial court collected folk books several times, and the price was also given a thousand words per volume.
There is a very famous old copywriter in Chang'an City. He can copy five volumes a day and earn five thousand papers. He lives a very casual life.
But Zhang Chao's printing costs are much lower. If he printed the Lotus Sutra to Qinglong Temple, as long as he printed a thousand copies, the cost in fact would be about seventy or eighty cents, and seven volumes would be five or six hundred cents.
Even if a roll of 100 yuan is still very profitable.
However, Zhang Chao offered the old monk a page of six cents.
Normal layout is one version and nine lines, each line is eighteen characters, one hundred and sixty-two characters per page, and one qian and twenty-seven characters.
One penny and twenty-seven characters are much cheaper than one penny and one cross. But printing a penny can print one hundred, one twenty characters, which makes three or four times more profitable.
After all, this is the first printing shop now. Zhang Chao doesn’t need to stare at his peers. He just needs to stare at the prices of those copywriters. However, because copywriters are more flexible and can copy one volume or two volumes, Zhang Chao finally set the price to one page and six texts.
Of course, printing also has great advantages, that is, when the quantity is large, it is fast, accurate, and the printing is more exquisite. If the carving is taken, the printing is still much faster in general.
"As long as one thousand copies starts, we only collect ten coins per Prajna Heart Sutra. If you print one thousand more, you can reduce one article by up to two articles."
The upper limit is to reduce the upper limit of two quotas, which is only 40 words per ounce, but the increase of printing is not much. The carved plate can be used repeatedly. The cost of this part is saved. In fact, the increase of printing is 1,000 and 2,000, and the profit of the bookstore is more profitable than the first thousand copies.
Zhang Chao is very good at thinking about customers. He is of course indispensable for the benefits of customers.
When believers participate in crowdfunding and printing scriptures, they will entrust the bookstore to print scriptures. After the scriptures are printed, each believer will receive a Prajna Heart Sutra for free, and the crowdfunding believers who donate the most can receive a Lotus Sutra from the temple.
Another 500 copies can also be given to believers who donate more money in sesame oil every month.
Or, believers can be invited back directly. Of course, you can ask for money to ask for money. There is no need to clearly mark the crowd to sell books, but you can change the name, such as giving a book of scriptures as much as you donate in sesame and oil. Anyway, there are many such things in the temples, such as those in small yards, where you can live with money, but not in housing, but in sesame and oil.
In order to start this business, Zhang Chao was very concerned.
It may not be easy to find thousands of scholars to buy books, but it is too easy to find thousands of believers who believe in Buddhism. Even if they are old ladies and young ladies, even if they don’t know a word, they will definitely keep it as long as it is a sutra invited from the temple.
They must be generous if they have the opportunity to invite you home.
A thousand Lotus Sutra requires three thousand sacrificial scriptures, and three sacrificial scriptures per book. However, a Prajna Heart Sutra costs only ten cents, and a thousand sacrificial scriptures can be printed with only ten cents. Each 10,000 can be reduced by two cents, but only eighty cents.
If believers crowdfund and print scriptures, if they really only took out 500 pieces to the believers, the remaining 500 pieces will be given to the believers who donated more sesame oil in the future, or directly asked the believers to donate sesame oil to their homes. After hearing this, the old monk smiled even more.
"Master, there is another advantage in launching this crowdfunding, which is to create momentum. At that time, the temple will deliberately promote it. Wouldn't the whole Chang'an City know about the big move of Qinglong Temple? The temple's incense will definitely become more popular in the future!"
Zhang Chao said with a smile, actually what he thought was that if Qinglong Temple was hyped up this time, not only Qinglong Temple would become popular, but his Zhang family’s bookstore would also be popular. After completing the order for Qinglong Temple, he would take advantage of the opportunity to find other Chang'an temples and continue to print scriptures.
The old monk thought about it for a long time, but in the end he thought that Zhang Chao’s plan was good.
"First print 10,000 copies of the Prajna Heart Sutra."
"Ten thousand copies, the best price is 80,000 yuan, and the delivery will be made in ten days." Zhang Chao replied with a smile. This only takes one version, and even if Zhang Chao carved several more versions, the cost is not high. Ma Zhou spent a day writing the manuscript, and then Ke Baye carved one version in two days, and there are seven days left, so it is absolutely fine to print 10,000 copies.
The old monk decided to print the Lotus Sutra without planning immediately. He planned to ask Zhang Chao to send 10,000 copies of the Prajna Heart Sutra to send. Then he saw the effect. If it was indeed fast and good, then he would plan the crowdfunding sutra printing conference at that time. As Zhang Chao said, it would be necessary to hold a conference and a grand event. It would make Qinglong Temple more famous and attract more believers, of course, to successfully raise the money for printing books.
Zhang Chao was not anxious. He received the order for the Prajna Heart Sutra today, even if he succeeded most. In just ten days, he handed over the Prajna Heart Sutra to Qinglong Temple, believing that they would be amazed and satisfied by the printed Buddhist scriptures.
If someone hand-copied it, the Prajna Heart Sutra cost 26 or 7 cents, but if you print it in Zhangjia Bookstore, it costs only 8 cents a piece. It is less than one-third of the copying, and there are ten thousand copies. If someone wants to copy it, ordinary people will copy it for 10,000 or 20,000 words a day, hundreds of people will copy it for a day, or dozens of people will copy it for ten days.
I found dozens of book copyists to copy for ten days, but it was not as easy as asking Zhangjia Bookstore to print it.
After saying goodbye to the old monk happily, Zhang Chao arrived at Zhuyuexuan and took Cui Yingying to Wubenfang.
"This is our home in Chang'an."
Zhang Chao pointed to the newly decorated and very generous mansion and said.
"What a beautiful house." Cui Yingying stood in front of the door of the mansion, unable to believe that this house was even bigger and more beautiful than the Cui family's house.
As soon as she entered the door, all the servants and maids in the house came to greet her. Cui Yingying nodded. Her eyes focused on the young girls. There were many young girls, but their appearance was average. She believed that even if her husband hid a cute girl in the golden house, she would not hide such a beauty. She felt much more at ease.
"Do you like this house?"
"like!"
Cui Yingying likes this house very much. This house is much bigger than the yard in Bashang. She especially likes the layout here, with two main buildings connected by a long silhouette.
There is also a garden behind.
"There are grape trellis and swings in the garden." Zhang Chao smiled and held her hand, and walked towards the back garden together.
"Is this really our home?" Cui Yingying was extremely surprised.
"Of course, I fell in love with this place as soon as I saw it. I knew you would definitely like it too. I was decorating it before the New Year. I originally planned to bring you here and give you a surprise when the decoration is completed. Now it's so long to tell you."
"Sanlang, I'm so happy."
When he arrived at the swing, Cui Yingying swept away the snow above and sat on it. Zhang Chao pushed it lightly a few times, and Cui Yingying swung the swing happily like a child.
When he was in Cui's mansion, his mother had just passed away and his father remarried. Cui Yingying often sat alone in the backyard swing alone.
"Sanlang, how much does this house cost?"
"Three thousand stakes."
"It's expensive to buy. If you talk about the price, you can buy it for 2,700 to 800 knots. It costs a lot of money to decorate it, right?"
"Actually, there's not much, you'll just like it anyway."
Cui Yingying grabbed Zhang Chao's hand and asked, "It took more than 3,000 guan to spend this, but you haven't asked me for a penny. Sanlang, where did you get this money? Could it be just private money? How much more?"
Zhang Chao shook his head and smiled bitterly, "I really don't have private money. I've borrowed the three thousand chunks of money to silence them. If you don't believe it, you can ask them if you look back."
"I believe it." Cui Yingying replied with a smile, "If you want to use money in the future, just ask me for it. Why bother to borrow it from someone else!"
Chapter completed!