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Chapter 70 Creativity can also sell for money

After Mo Hui's order was issued, Trajectory 1.0 began to mobilize various resources to start working. When manual assistance was needed, the task would be handed over to Qu Lingshan and she would complete it. According to the plan given by Skynet, the first thing that was affected was Deng Xue's information acquisition channel.

That day, Deng Xue had just coaxed her son to sleep. After working hard for a day, she finally freed up her hands to do some work in peace. She stretched and clicked on the 360 ​​browser to enter the Baidu homepage.

Deng Xue habitually glanced at the news column on Baidu's homepage, and a news suddenly attracted her attention. "Original fashion designers become e-commerce companies to compete for "hot cakes". Deng Xue herself also does design, but she prefers visual design, which is somewhat different from clothing design. However, in essence, they study the combination of lines and colors, so fashion designers and she are also considered to be fellow travelers.

Seeing this news, Deng Xue couldn't help but click in:

"Not long ago, Tmall and JD.com launched activities to support original clothing designer brands. Not only e-commerce platforms, but some Taobao brands themselves have also begun to seek designer resources in the industry, hoping to win over more designer resources and seek brand breakthroughs~~~"

The theme of this news revolves around the branding of designer resources. This news reveals a current situation in the clothing market. For most clothing designers, they often survive by relying on the company. Design is for work and to meet the needs of the company.

There have always been a number of designer studios in the market, but most of them face a small number of customers and are typical niche market models.

In fact, the total volume of the entire clothing market is very large, with a total of 2 trillion yuan. Among them, excellent clothing designers should have higher places in the industry and gain greater voice, rather than appearing in the business chain of this industry just as a migrant worker.

For products such as clothing, which dominate the appearance factor, designers should stand at the forefront of the industry and lead the development of the entire industry. Now domestic clothing trends have always followed the footsteps of foreign countries. This situation is caused by the disorder of the entire industry structure. It is not that there are no good designers in China, but they have not been able to get a good position in the domestic business system.

Now, many businesses are targeting the pain points of this industry and intend to try to solve this problem.

Many e-commerce companies and several mainstream e-commerce platforms have begun to explore the designer market, help designers brand, help designers open online stores, and make their designs a product, thereby changing the way of attracting clothing purchases.

Many e-commerce companies have begun to build their own designer studio incubators, and some companies have successfully nurtured several famous clothing design brands, allowing these designers to easily become tens of millions of designers, comparable to the income level of international first-class designers.

Deng Xue was envious of those successful designers. This was from the bottom of her heart. She now has a small burden and cannot work normally. She usually relies on taking some work online to maintain her family income. She has one order but no order, and she lives a very difficult life.

Unlike these clothing designers, as long as they design a good-selling clothing, they will earn millions of dollars. Compared with them, the work they do is really like a coolie.

Alas~~~

Deng Xue sighed and turned off the web page. After all, she is still an artist and can’t design at all. Otherwise, she could consider setting up a fashion design studio and trying to create a designer brand by herself.

Deng Xue logged on the Vike platform Zhubajie.com, which usually takes orders, and began to find suitable bids. At the same time, he could start to answer some customer questions and provide after-sales service to some previous customers.

Time flies. When Deng Xue finished her day's work, it was already 1 a.m. She clicked on Taobao and started buying a few small clothes for her baby.

At this time, a Taobao advertisement came into her eyes. It was an advertisement in the site of a fashion design studio. Deng Xue couldn't help but think of the news she saw before. She clicked in curiously, wanting to see if these fashion design rooms are really as magical as they said in the news.

Deng Xue entered the fashion design room and found that the products displayed inside were rows of design drafts, each of which had drafts, renderings, real objects, fabric enlarged images, partial enlarged images, and model display images. A large number of pictures fully displayed this design draft.

Next to the design draft, the number of orders was displayed. Deng Xue made a rough calculation. This design room displayed 45 types of design drafts. Among all these manuscripts, the highest sales were more than 5,700 pieces, and the lowest orders for the few manuscripts were not yet 100 pieces.

Deng Xue found on the studio homepage that these manuscripts with orders of less than 100 pieces will become scrap manuscripts and will not be put into production. That is to say, from the perspective of clothing design, these manuscripts have failed.

Deng Xue feels that this model is good. She can already know the sales volume of clothing before it is produced. So many unreasonable designs and no market manuscripts can be produced at all. In this way, there will be no production mistakes and product backlogs. If you are required to produce one piece, you will not have to worry about inventory at all.

Even if you have never done business, Deng Xue can feel that this novel model will definitely have strong vitality. It allows fashion designers to stand directly at the front desk, consumers to directly connect with fashion designers, and place manufacturers and processors on the backend to become the backend support of fashion designers. This saves almost all unnecessary links in the business chain and makes the entire business chain extremely streamlined and concise.

Seeing this, Deng Xue suddenly realized that fashion designers under this model will become the vanguard of the entire industry. For a fashion designer, as long as his creativity is excellent enough, he can completely treat his creativity as a commodity, and can also sell this creativity in large quantities like a factory-based product.

Her current model of taking orders and doing orders is like digging food from the soil. She earns completely the money from physical labor, while others are capitalized and make creative money in the true sense. The comparison between the two is really one in the sky and one in the earth.

Deng Xue regretted it a little. It would be great if she had studied fashion design at the beginning. Can you try creative entrepreneurship now and use your own entrepreneurship to open an online store?

Creative sales, creative production, and selling your own creativity completely as a product is the greatest attraction and affirmation for a designer, and the greatest respect for creativity.
Chapter completed!
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