Chapter 138
The rise in housing prices has accumulated enough potential energy to this day, and the wave of publicity 1.0 has overdrawn the urgent needs for the future.
When Mo Hui decided to mess with housing prices, he found that it was a wonderful time point. Perhaps just a little change would make the entire trend reverse.
Promotional 1.0 has sold a house for such a long time, and user data has been collected almost all, and potential users are basically in its database. Mo Hui easily got these key data.
With the help of Azhu, Mo Hui began to design various chain reactions. When designing these chain reactions, he basically adhered to the idea of casting a net to focus on fishing. Many chain reactions will be interrupted by various occasional factors, but as long as the base of preparation is large enough, some chain reactions will always be lucky enough to get the final result.
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Sun Pengli's family gritted their teeth and finally bought a house far away from the Sixth Ring Road. For this reason, he and his girlfriend will spend 5 hours on the way to and from get off work every day. They basically need to get up at half past five o'clock, go out at six o'clock, and go home around 9 o'clock in the evening.
Sometimes Sun Pengli wonders what he is doing?
Is this life?
Every day, I am as tired as a dog. When I open my eyes, I have to prepare to go to work. After I go home, I have to go to bed immediately. I don’t even have time to watch TV or even have sex. If I want to have sex, I have to squeeze out the time for sleep, and the sleep time will be maintained for about six hours for a long time.
Every holiday, Sun Pengli couldn't have any idea of going out to play. He just wanted to lie in bed and sleep all day, and never move again after eating and drinking. He was so tired!
However, whenever I think of myself as I finally have a house, before I retire, I can almost pay off my mortgage and own a house of my own. Whenever I think of this, Sun Pengli will be happy from the bottom of my heart - I finally have a house!
The down payment was paid and the loan contract was signed. In theory, this house belongs to him now. Although the property certificate was mortgaged in the bank, the ownership belongs to me, right?
The house payment emptied all the money and borrowed a lot of money. Sun Pengli had no money to decorate. In order to save rent, Sun Pengli and his girlfriend simply repaired the unfinished house and bought essential appliances. They didn't even have money to shop for ceramic tiles, so they moved in.
The life of house slaves must be carefully calculated. Sun Pengli began to have no social interaction, never went out to eat, never spent money indiscriminately, did not buy clothes, and planned to buy fruits. Just like many house slaves, they saved money for the sake of the house, and learned to be Grandet.
In this hard and hopeful day, Sun Pengli is still paying attention to changes in the real estate market, because people's psychology is the same. Since buying a house, Sun Pengli's butt immediately sat on the side of the rise. It was completely opposite to when he was waiting for the price to fall every day before he bought a house. He was afraid that he would lose money by buying it, so he widened his eyes all day to see if the house prices around him rose or how much it had risen.
Whenever he sees the surrounding housing prices rising a little, he will feel that his wealth has increased by more than 100,000 yuan and he has made a lot of money again. This is an extremely fulfilling and a sense of accomplishment and blessing, and his whole life seems to be full of hope.
On this day, Sun Pengli saw a news online: Someone let the real estate developer go to the ground and his chain broke, and the boss jumped off the building!
Oh! This guy is so unlucky!
Sun Pengli murmured to himself, turning his head to forget it. After all, this is nothing to do with him. Every day, there are so many people who jump from buildings, jumping into rivers, and hanging them, and they have nothing to do with him, so what should I care about?
A few days later, Sun Pengli saw a similar news again: a real estate developer declared bankruptcy and was surrounded by home buyers!
Sun Pengli felt a little strange. Has there been a problem with real estate recently?
Before he could come up with a result, a new news came into view: a real estate developer had to be auctioned off his corporate debt and the collateral was forcibly auctioned!
In the following days, similar news frequently appeared in front of Sun Pengli. Either a property was sold at a lower price and was caused by home buyers; or the real estate developers had broken funds; there were also real estate developers' stock prices plummeting, stock mortgages were insufficient, and assets were collected and auctioned; many of these things seemed to have suddenly become entangled overnight.
In Sun Pengli's horrified eyes, he suddenly realized that it seemed that the entire real estate market had begun to enter a downward channel, and housing prices were slightly lowered. Many real estate developers began to tentatively lower prices, trying to clear inventory as soon as possible.
The idea of real estate developers is very simple. As long as I only cost one or two thousand yuan lower than the surrounding properties, I can easily grab the customers of the surrounding properties, and I can sell a few more units myself and clear the inventory as soon as possible.
All real estate developers understand this truth. The real estate developers who initially lowered prices were under tremendous pressure. This pressure came from all aspects. Home buyers did not want prices to be reduced, so they would make a big fuse for the sales office; surrounding real estate did not want them to be reduced because it would make their real estate unsalable; industry associations did not want them to be reduced because this was to destroy the jobs of the entire industry, especially in such a dangerous situation, maybe any price cut would become the fuse of the overall collapse of the property market; the government did not want it to be reduced, because only price increases can be beneficial, and price cuts would only have disadvantages.
There is huge resistance to price reduction, but some real estate developers really can't stand it anymore. If they choose between dying now, dying after price reduction, or pursuing a way to survive, they will know how to choose. When survival itself becomes a problem, all pressure is unstoppable driven by survival instinct.
So, one or two real estate developers began to lower prices, and in order to protect themselves, the real estate projects around these real estate projects had to follow up on the lower prices after being reserved for a period of time.
In the overall situation, the one who can run away at this time is the hero, and no one will be unable to get along with him. He sacrifices himself to save others.
So soon, the price reduction promotion began to spread. For real estate developers, they still had various estimates of price reduction and were relatively slow to move. For those individual home sellers, the owners who buy and sell second-hand houses, they are easy to turn around, and the price reduction is really effective.
The trend of real estate developers reducing prices has just begun to appear. The second-hand housing market is already in a state of terror. A large number of advertisements for price reductions of one million were posted. This house price was reduced by 800,000 yuan, and the one price was reduced by one million yuan, and then a price reduction of one million yuan was followed by a price reduction of one million yuan.
All the real estate market participants suddenly discovered that they were riding a giant wheel destined to sink. Now the giant wheel is too heavy and there is no buoyancy to keep it on the water.
Chapter completed!