Chapter 1499 Danger

"This is a good thing, 4.2 billion yuan? They are wholly owned?" Ye Lingtian asked while smoking.

"Yes, they are wholly owned. To be honest, the project prospects are good. I spent a lot of effort to get the planning of their project. I have also shown Wang Li. Wang Li said that this project is actually very good, mainly interdependent, and the purpose is not just for the profit of this resort. In fact, the profit cycle of the resort is a bit long. The first one is to rely on this investment to obtain policies and preferential policies in the local area. The second one is probably to support the brand of Chengying Hotel. If this international resort can be built, it will undoubtedly be the biggest improvement of their Chengying Hotel brand. This value is worth billions of dollars. So Wang Li commented that Wang Gaoyuan is indeed a talented person, definitely not a fool. This trick is very beautiful and bold."

Ye Lingtian smoked a cigarette, knocked his hands on the table, and then said, "Yes, Wang Gaoyuan is definitely not an ordinary person, and he can be said to be a very smart person, capable and courageous. At that time, a three-yuan group could be ruined by him and then in his own hands. Although it took him more than ten years, it was enough to do it to show his ability. My father-in-law is not an ordinary person."

"Has the bank released the loan?" Ye Lingtian continued to ask.

"It's so soon, the bank itself supports lending to them. This project itself is pretty good, and to a certain extent, it has also received attention from the local government, so in general, the bank lending speed is very fast. It is estimated that the money will be in place next month. The current situation is that Wang Gaoyuan formed a special team and established a project department and has arrived in Sichuan. Everything has been done, and it seems that he is just waiting for the money to be in place." Liu Shangrong said.

"Well, the speed is indeed quite fast. Let me tell you, what is the current operating conditions of Chengying Group?"

"This is not necessarily accurate, but the credibility is still very high. We have been full of our people in the entire Chengying Group, so we can get some of these internal news. The entire Chengying Group has basically turned losses into wins and reached a balance, but his expenditure is still far greater than his profits. It is far from the pain brought by Wang Gaoyuan's reform. In addition, his publicity efforts are still continuing, and these are real money spent. Just over three months since the Chinese New Year this year, Chengying Group has spent more than one billion yuan. Of course, he must also spend this money. According to Wang Li, he must continue to invest in this area until the entire year.

Chengying Group's credibility and customer satisfaction and praise rate can reach a certain level. If customers re-identify and like the Chengying Group brand, if they stop investing now, then their previous investment will be in vain. Moreover, Wang Gaoyuan is also willing to continue to increase investment, which is beneficial to the entire Chengying Group. Therefore, Wang Li speculates that Chengying Group will continue to increase investment, and it is estimated that this situation will reach the middle of this year. The news we received from the insiders of Chengying Group also confirms this. Wang Gaoyuan is planning to spend about 2 billion yuan on publicity and promotion. In addition, Wang Gaoyuan spent hundreds of millions of yuan to invest in an Internet company, which has already started to operate."

"It's all from loans? Then tell me what is the current debt ratio of Chengying Group?" Ye Lingtian thought for a long time before asking.

"If we add the funds they invested this time, we estimate that their total debt-to-asset ratio is about 80%. Ordinary companies should be more than 60%. Hotel and real estate may be higher. Although 80% is almost at the critical point, it is not very high and acceptable. It has not reached the risk level. If it reaches the risk level, the bank will definitely not dare to lend him money. So, in fact, their debt ratio is not good. Wang Li also talked about this issue. He said that many real estate companies can have a debt ratio of 100%. Of course, I don't know much about this area. These are what Wang Li told me." Liu Shangrong said honestly.

"Is it 80%? Although it is not dangerous, it has reached a dangerous level. Moreover, this is just an estimation data. Whether it is real danger is not up to this data. If I say he is dangerous, he is dangerous. If I say he is not dangerous, he is not dangerous." Ye Lingtian sneered.

"Mr. Ye, I don't know what to do now. I have to ask you for instructions. If Chengying Group is allowed to continue like this, they will only move forward step by step and improve step by step. It may be difficult for us to continue to do anything to them in the future." Liu Shangrong asked in confusion.

"No hurry, let him continue. Wouldn't he continue to invest more than 2 billion yuan in brand building? Let's wait for him, isn't he going to do this project? Then let him start the project and get everything done before talking about it." Ye Lingtian said with a smile.

After saying that, Ye Lingtian looked at Liu Shangrong's puzzled look and continued: "You have studied the reasons why Sanyuan Group went bankrupt, so you should know how Wang Gaoyuan destroyed Sanyuan Group and how Yuxin's father was. But you definitely don't have the details I know. I'll tell you in detail."
Chapter completed!