Chapter 1396                                                            �

Ye Lingtian took a sip of wine and listened to Fang Zhiqiang saying it slowly. After a while, he said: "Yes, your thinking is correct, and it is very important to get into some things that modern people need urgently, that is, health. Speaking of which, you are making ingredients, it is better to say that you are in the health industry and you have made a good choice, but you must realize that you are actually doing health. Health is your business purpose, and you must not forget this. In general, I think you are doing it very well, but you have some problems, and this problem is likely to be fatal."

"Mr. Ye, you said."

"First, your business scope is not comprehensive. This may have nothing to do with the scale of your business at the beginning, but it will definitely affect your sales and user experience. It is a very simple truth. Those who come to you to buy fresh food must pay attention to health care. Rich people will not think of buying this. People without money will not afford it. According to what you said and your business model, it is not several times more expensive than ordinary vegetables. You will definitely have no money to make money, so those who come to buy are rich. What rich people are most afraid of is trouble. Furthermore, since it is health care, then all foods are required to be healthy and green. You just sell vegetables and actually cannot meet their needs. If you take it for a long time, if you take it, you will be responsible for all foods to be healthy and green.

Another family that also operates green food and has a wide variety of products will go to another company immediately, and you will only have to go bankrupt at that time. The market is following the trend very quickly. As long as a new type of thing appears, as long as you make money, many people will follow the trend soon, and there will be capital investments. At that time, a small investment like you will only have to go bankrupt. If you want to be invincible, quickly make your business comprehensive, then increase the scale and occupy the market first. Otherwise, after a year or two, you will have no need to drink soup. Second, you have great risks. If you sign an agreement with these farmers, do you think you have insurance?

Do households know what scientific breeding is, what green planting is, what pure natural pollution-free? They do not have scientific planting management methods. Can they guarantee you yield and quality according to your agreement? What you focus on is green and healthy. As long as one fails, your signboard will be smashed, and you will only go bankrupt. Your business model is really uninsurable. Moreover, if the scale is expanded, do you think that what is planted closely with these surrounding farmers can meet your needs? Have you considered the cost? This is not a desirable source of raw materials. The third point is that you still have to stick to one thing, that is, insist on building your own brand. No matter what you do, as long as you want to grow, then you must

We must unswervingly create our own brand. All the big companies that succeed in the end are made through branding, reputation and influence. My nanny actually thinks about us, and usually finds ways to buy some healthy and green vegetables for our family, but she just goes to the vegetable market to find some vegetables picked by surrounding farmers. She has never heard of a store like you. You must know that I live not far away. This means that you have been in two years and have not achieved your own brand effect. You have not done any publicity. If you don’t have any publicity, then you will have no way to grow and grow. Another one, I ask you, do you have specialized scientific and technological personnel in your company?" Ye Lingtian said slowly.

Fang Zhiqiang was stunned for a moment, then shook his head and said, "No, we don't. We just hired more than a dozen employees to be responsible for procurement and delivery. The finances are all handled by the store manager himself."

"Then according to your business model, your company will be not far from bankruptcy in just two years." Ye Lingtian shook his head, and then said: "No matter how big or small the company is, it must have its own clear management model, which must be a clear division of labor, and must be full-time counterparts. Your company itself is healthy, but there is not even the most basic scientific and technological personnel. How do you ensure that your products are healthy? Do you say it by your mouth? Once something goes wrong, what can you prevent with your own simple detection methods? You are gambling. You want to gambling. What you meet are honest people and good customers. No one finds anything. Once something happens, you will lose everything."

"Brother Ling Tian, ​​he... actually this is his first time doing it. He has never worked in a company before, nor has he just managed it. However, Zhiqiang, I think Ling Tian is right. A company must have a complete management system." Zhang Youyou said.

"Mr. Ye, what you said made me suddenly understand. Actually, I really don't understand. I am a completely amateur. I have been studying hard, but I am not from this major. Mr. Ye, please teach me what I should do?" Fang Zhiqiang looked at Ye Lingtian sincerely.

Ye Lingtian lit a cigarette again, took two puffs and said, "The first step is to attract investment. The more investment the better. The second step is to establish your own complete company structure and improve your own management model. You must be dedicated to your own finance. You only need to do finance. You only need to specialize in the finance. You only need to purchase. A person who has multiple jobs will have problems sooner or later. Hire professional managers to manage the company. The third step is to establish your own vegetable plantation, establish your own breeding farm, and hire professional scientific personnel to be responsible for your plantation and breeding farm, ensure scientific planting and breeding methods, and ensure pure green in the process. The fourth step is to expand the national model and quickly occupy the market. The fifth step is to strengthen publicity, graphic publicity and online publicity, and publicity models that distribute leaflets and other abnormal means can be established to establish the influence of your own brand."

After Ye Lingtian finished speaking, Fang Zhiqiang remembered it seriously.

"But... but I can't get so much investment. It may take a lot of money to do this, at least more than tens of millions." Fang Zhiqiang said hesitantly after thinking for a long time.

Ye Lingtian was also confused for a moment, and realized that he had no money at all. Ye Lingtian also thought about it, then took out his own business card from his wallet, and then wrote on the back of his business card with a pen: "Wang Li, this is a friend of mine." Then he signed his name and handed the business card to Fang Zhiqiang and said: "You take this business card to the Veteran Group, which has the company address on it. You go to the Veteran Group to show this business card to the front desk, tell them that you are looking for Wang Li, and they will take you to see Wang Li, and then you will give this business card
Chapter completed!