Chapter 545 The future can be expected(2/4)
When we talked before, the signing fee was only a symbolic 5 million, totaling.
So she has never been struggling with it.
Internet celebrities are internet celebrities, and anchors are anchors.
Miss Miss just received a signing fee of 90 million in three years, which shocked the entire live broadcast industry and e-sports circle.
However, that nature is completely different.
The platform needs to attract traffic, occupy market share, and impact listing, so it is willing to offer high prices to sign contracts with anchors.
The anchor broadcasts live for at least 6 hours a day, which can effectively attract traffic to the platform. It doesn’t matter whether the rewards can make money. The business logic is to burn money to exchange traffic.
Internet celebrities are different. Currently, the main monetization model of Internet celebrities is only three types: selling goods, receiving advertising endorsements, and commercial performances.
Among them, advertising endorsements and commercial performances need to be shared with the agency, but selling meat muffins does not require sharing.
Therefore, no agency will offer internet celebrities too high signing fees. How can you earn a sky-high signing fee just by sharing advertising and commercial performances?
However, Mr. Wang did not follow the ordinary path and gave a short-term profit that Zhang Dayi could not imagine.
Gudong!
She swallowed her saliva with difficulty, and her mind was so messy that it was about to burn.
"You... are so optimistic about Taobao live broadcast?"
"No, I'm not optimistic."
Young Master Wang shook his head, and Zhang Dayi was stunned again.
"Most entrepreneurs believe that live streaming and e-commerce are naturally incompatible. Watching live streaming is for entertainment and entertainment, but shopping will damage the user experience. The combination of the two can only have a 1+1>2 effect in a few areas, such as makeup shopping live streaming.
I personally think that although live shopping is more advanced than TV shopping and has more interactive effects, the prospects are still doubtful."
Now Zhang Dayi has only the instinct to follow her questions, and her thinking ability has weakened sharply.
"Then...why are you..."
"Why are you so high in signing fees?"
The eldest young man smiled and spelled out three words casually: "I have a lot of money."
Um?!
Zhang Dayi thought it out a long way in an instant: Mom, may you... have fallen in love with me?!
Wang Yan didn't give her the time to continue fantasizing about it, and asked directly: "How many years do you want to sign? Three to five years, you can choose at will."
"I...you ask me to consider it again..."
Her voice was extremely weak, with two big words written on her face: Struggle.
From time to time, it was changed to another two: entanglement.
"good."
Wang Yan decisively raised his hand to look at his watch: "Take the time to consider it, I have two other negotiations."
When he walked out the door, Zhang Dayi's steps were floating, and he felt like he was stepping on the clouds.
She made some money in her two years of online store sales.
So Taobao wanted to start a live broadcast, so she decided to participate as soon as possible and had already negotiated all the details with her partner Feng Min.
At this moment, Wang Ting Entertainment came to her, but she was still not moved.
Immediately afterwards, Mr. Wang fell like a comet, and brought Wangting Entertainment to the whole country, and obtained the only qualification of a Taobao live broadcast in-depth partner.
Taobao Live has limited resources, but Wangting Entertainment is not a small company.
More than 30 anchors including Gao Ya and Koala are led by a team of 100 people to conduct large-scale screening, select products, and test products on Taobao merchants, just waiting for the live broadcast to open.
With such a large amount of investment, how much resources can you leave for yourself?
As a last resort, she began to consider another possibility.
Afterwards, it was reported that Ah Li was preparing to lead the bid for Wangting Entertainment.
So, she decided to have a closer chat with Wang Ting Entertainment.
It has been quite smooth before. The conditions given by Wang Ting are very relaxed, but she still feels that something is missing.
Controlling equity of a personal studio.
If she cannot obtain the controlling stake, what is the point of her jumping out of Ruhan?
Oh, Ruhan is still called Kerry Ai Industry and Trade. The team only started to transform into an Internet celebrity training and mining team in September last year, and will not go to the industrial and commercial registration change until next month.
The starting time is similar to that of the royal court, but now its strength is very different.
Before that, she did not feel this clearly.
Now, she felt it.
They supported each other and returned to the room. The two looked at each other. The horror had subsided, but the excitement began to surge.
"A hundred million in five years...ahhhhhhhhhhh!"
"What to do?"
"Sister, you're going to send it!"
"Don't make noise! Wait for me to think about it, wait for me to think about it..."
After thinking for a long time, my mind was still full of 20 million yuan in signing fees a year.
Controlling equity?
What's that thing?!
...
Waiting for the next family, Chu Xin asked in confusion: "Why do you have to give so much? Is she worth it?"
Wang Yan and her have nothing to hide, so explain patiently.
"If we want to make a shot, she is the object we must fight for.
Although Wangting Entertainment has no shortage of internet celebrities who have become famous, Mizi and others lack user trust in the e-commerce system. In the early days, I didn’t even dare to send them directly to the stage.
Zhang Dayi is currently the most influential internet celebrity in Taobao e-commerce and has already possessed highly scarce attributes.
But I can't give her too many shares.
If it develops better, I will definitely bring Ali into the market and invest in her personal studio.
I hope to retain more than 51% of the shares after dilution, so I must get about 70% from the beginning.
So, it can only be solved with money.
In addition, it is related to our new strategy to enter Taobao, and it is also the first big move of the company after I became famous. Many people must have paid attention to it.
Since spending money is inevitable, it must be effective.
While I am still popular now, I just put a big satellite, and the advertising effect will be 10 times that of the original one.
Not only did it promote Wangting Entertainment, but it also promoted Taobao live broadcasts with little funding, killing two birds with one stone.
Not to mention Lao Zhao, Zhang Yong must accept my love.
So, in essence, it’s not that she is worth 20 million yuan a year, but that this thing is worth 20 million yuan a year.
Anyway, after signing the contract, she worked for me, and she pushed her to become famous all over the world. Overall, she won the three wins."
Chu Xin was stunned and amazed when he heard this.
"Wow, you're simply..."
Wang Yan thought the young lady wanted to praise her, so he showed a subtle smile in advance.
result……
"You are simply a fox demon, a cunning man!"
Brother Fugui turned black and stared at Death, Chu Xin giggled.
cut!
This is where it goes?
Actually, I have a battery, and the popularity is getting better, and netizens are charging me.
In addition, if 100 million is spent, the system can add 10,000 experience value, which is another invisible benefit.
Anyway, she may make a profit, but I will never lose.
There is no choice but to kill multiple goals in one go. Please call me Xiao Zhuge!
...
Next, Xiao Zhuge met two cultural companies, both of whom switched from e-commerce to incubate.
No surprises, no disappointments.
To be continued...