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Chapter 74: The Box Office That Exceeds Expectations

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After signing the name on the laptop and watching the brown-haired girl leave step by step, Carey Mulligan never felt that she was as good as she is now. This feeling is not only intoxicating, it is simply addictive, and she wants more times after one time.

"It's a pity that movie fans of this era are not very interested in directors."

Murphy said silently in his heart, patted Carrie Mulligan, who was still intoxicated, and walked towards the car.

To be honest, he also wanted to be recognized by movie fans. The other party asked for autograph with a surprise look on his face, and then looked at himself with admiration, treating him as a godlike being.

Just like many people think of James Cameron.

Now I can only think about such things. A low-cost video like fruit hard candy cannot produce such great power.

First, send Carrey Mulligan to Julian Fellows, Murphy returns home and continues to watch plasma horror movies himself and prepare for the new movie project.

The only difference is that he often contacted Jones Butler during his spare time to get first-hand data on fruit hard candy.

Starting this Monday, fruit hard candy has expanded to 160 theaters in North America. For a film that costs $300,000 and does not have a big promotional and marketing, such theater numbers are already very good.

Even with Miramax's ability, if you want to continue to expand the screening, there is only one way: Fruit Hard Candy can achieve excellent box office results this week.

But Fruit Hard Candy is destined to be just a niche film. Even if Murphy changes it to a more B-level film, it cannot change the essence of the niche.

In fact, the attendance rate seen by Murphy and Kerry Mulligan is a side-portrait of the attendance rate of fruit hard candy.

No one can expect such a film to have a huge attendance rate, with a box office of more than 10 million US dollars in a single week. Even director Murphy has never thought so. He is not so low-level and naive, and he doesn't even have the most basic understanding of the movie.

On Monday, the fruit hard candies with doubled cinemas did not show a radical momentum in box office, and they won nearly $40,000 in 160 cinemas across the United States. Tuesday was the discount day for traditional cinemas in North America. The box office rose slightly, with a single daily output of nearly $45,000.

As of this Friday, Fruit Hard Candy received $210,000 from North America in five days.

With the addition of more than $100,000 received last weekend, the North American box office has accumulated to $330,000, exceeding the cost line for Murphy's production.

The weekend is the prime time for the theater market. Fruit Hard Candy received another $320,000 in the three days of the second weekend, and the total box office successfully exceeded the $600,000 mark.

However, the box office of a single museum on the weekend after the film was expanded was only about $2,000. This result can only be said to be average. Fruit Hard Candy will never get the opportunity to add a large-scale museum.

Under the operation of Miramax, this film still appeared in more theaters, and the number of theaters increased slightly in the third week, reaching 180 theaters.

The box office trend of Fruit Hard Candy has remained relatively stable, with $160,000 in five working days and another $250,000 in three days on weekends. The box office in North America gradually approached the $1 million mark.

However, the relatively stable screening lasted for two weeks basically consumed most of the potential theater audience. Starting from the new week, the box office of fruit hard candy dropped sharply, and the single-day box office even dropped below 10,000 US dollars, and only earned less than 50,000 US dollars in five working days.

With the arrival of a new weekend, such results inevitably cut off the number of fruit hard candy theaters, with less than 100 theaters remaining for screenings, and the box office trend continued to decline. I received $60,000 in three days on the weekend, which obviously entered the late stage of the screening.

In North America, a popular film can be screened for more than half a year, but it is often a mainstream commercial blockbuster or a reputation masterpiece that is favored by awards. If a niche film among the niche wants to fight a protracted battle, it maintains a certain attendance rate. It can only be said that it is dreaming in the daytime.

After four weekends of screenings, the North American box office of Fruit Hard Candy is barely over one million dollars, reaching Miramax's purchase cost line.

Of course, Miramax couldn't get so much box office share, and it was still far from recovering the cost.

After watching a large number of horror movies, Murphy has started writing a new script outline. He also went to Miramax Film's office in Burbank and specially left an email to Jones Butler so that the other party can send him the news about the fruit hard candy as soon as possible.

Jones Butler's attitude towards him is significantly better than before, and the reason is simple. Fruit hard candy has reached Miramax's expected goal of a million-dollar North American box office, and there is still some room for improvement.

The number of North American theaters with hard candy fruit continued to decline, and soon fell to 80, and the box office in North America naturally declined accordingly. US$70,000 is the output in the new seven days.

When Murphy finished the first draft of the script, the number of North American theaters with Fruit Hard Candy had dropped below 30, with a single daily box office of less than $2,000.

However, as Jones Butler said to him, the film's North American box office has exceeded Miramax's expected $1 million, becoming a work that was beyond expectations.

As mid-March entered, Murphy was still revising the script. After seven weeks of screening, Fruit Hard Candy finally went offline from the North American theaters, and the North American box office figures finally stopped above $1.48 million.

Although I don’t know what kind of box office share agreement Miramax signed with the theater company, after deducting all kinds of messy expenses, Murphy believes that the publisher will eventually get a box office share that will not exceed $750,000.

If this is the case, Miramax undoubtedly made a loss-making deal.

However, the North American box office is only part of the revenue, and not only will there be copyrights for overseas screenings, but if it is properly operated, the videotape and TV copyrights will also have a large amount of revenue.

According to information from Murphy, the overseas screening rights of Fruit Hard Candy were sold by Miramax to some overseas distribution companies, and they also received more than one million US dollars.

With certain videotapes, it is not difficult for Miramax to make a profit of millions of dollars, not to mention profits.

Through fruit hard candy, Murphy also became more aware of the fact that the issuing company is the upper level of the Hollywood food chain.

Although these have little to do with him, Murphy also has practical benefits with the screening of hard fruit candy. He has reached the entry standards of the screenwriter's union, director's union and photographer's union. He went to three unions to register in one day and officially became an organized person.
Chapter completed!
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