Because of the industry Ross is engaged in, drugs will definitely appear frequently in the film. Murphy has previously filmed a film involving a large number of drug shots. Some methods in "Wolf of Wall Street" can now be used, such as using vitamin powder instead of Gu Ke. So that those drug-taking shots can not only be reproduced in reality, but also will not affect the actor's body.

Ross was born in the 1970s. Murphy did not film his life, but intercepted key events from the 1980s to the turn of the century. In order to give the film a texture from the 1980s and 1990s, after discussing with Filey Raschel, Murphy decided to give up digital technology and switch to film cameras.

As he said before, whether it is new or old technology, it serves the film itself.

Of course, Murphy will not use an imax camera but the most common 35mm film for a small investment like this.

However, the rapid development of digital technology has affected the production and sales of films. The number of films produced by Kodak every year is decreasing sharply. There are rumors in the industry that Kodak will most likely completely stop production of film films in recent years, which is definitely not good news for directors who like to use film.

Fortunately, although the film has increased slightly due to the reduction in quantity, the crew is not able to afford it. Moreover, Murphy only set a month to one and a half months for this film, and will not shoot thousands of minutes of lens materials like a commercial masterpiece.

After strengthening his original production philosophy, his idea of ​​this video became clearer and clearer.

Camera, props, clothing, lighting equipment, 35mm film, cars, funds, sets, on-site inspections... One work after another was completed. By late August, Murphy also confirmed the cast, Robert Downey Jr. plays Diego Ross, James Franko plays a policeman who colludes with Diego Ross, Jonah Hill is Diego Ross' accounting accountant, and Teres Gibson, who passed the audition, plays a bald black man...

In addition, Margot Robbie also joined the crew and played Ross' first love.

The crew's preparations have also entered the final stage. Murphy is expected to be no more than mid-September at the latest, and the film can be filmed in Los Angeles.

At the same time, "City of Chaos" has also quietly dropped from North America. After more than 20 weeks of screening, the final North American box office of this film not only exceeded the $250 million mark, but also clashed by $260 million in one fell swoop, with a total of $261.27 million.

North America's outstanding performance has also driven the global box office, and the film's screenings in overseas markets have basically ended. The box office numbers that can be obtained in the remaining small markets are also extremely limited. The current global box office has reached 588.5 million US dollars.

However, this video cannot exceed the $600 million mark.

Such box office figures will not allow Twentieth Century Fox to recover the total investment of $300 million in production and promotion. Fortunately, the film also has peripheral revenue. According to Twentieth Century Fox's estimate, the cost will be recovered within one to one and a half months after the film is released next month, after it is released on TV stations and enters the Internet channel.

In any case, although this film will not make a big profit for Twentieth Century Fox, it is not a problem to recover costs and generate a certain profit.

Compared with "City of Chaos", it can be said to be a successful performance. The performance of "Thor" released at the same time was much worse. The film disappeared from North American theaters as early as the end of July. The final North American box office figure announced by Marvel Studios was US$138.9 million, and the global box office is currently less than US$300 million, and it is impossible to exceed US$300 million.

Murphy heard Robert Donnie Jr. mention that Marvel Studios had huge controversy over the character Thor. A group of people led by Jos Whedon, director of "Avengers", advocated cutting off all the shots about Thor so that the character can drag down the entire film.

But Kevin Feige is a sensible person and firmly opposes doing this. Moreover, "Avengers" has been filmed and the post-production has been carried out in a considerable part. If the character Thor is removed, it means that a lot of re-shoots must be performed, and the post-production that has been carried out will also be pushed back and started over.

Such a dispute ended after Kevin Feige received full support from Walt Disney. According to Robert Downey Jr., Jos Whedon was eliminated by Kevin Feige to post-production, and he himself took over the post-production of "Avengers".

Murphy and Robert Downey Jr. both thought it was normal. There were not many directors in Hollywood who had the final editing rights, and most of them were just live performances and filming directors.

As the start-up time is getting closer, Carla Fis, who is in charge of this project, also came to the crew to communicate with Murphy about the promotional and advertising of the film. After all, if the film starts late, if it wants to make a difference in the awards season, it must be promoted with enough strength.

In other words, it is necessary to advertise in the right way.

"We scientifically summarized the situation of the previous awards seasons," Carla Fisch didn't have to talk nonsense to Murphy. Just say anything good. Their friendship will not become an obstacle to cooperation, but will improve work efficiency. "Especially after analyzing the rules of media communication and public attention, combined with the film sales cycle, we decided to adopt the 'five-level communication' plan. When you complete the production, you can use various publicity platforms to increase the awareness of the film, extend the social attention period, and maintain the popularity of the film."

"Yes." Murphy had no objection in this regard.

Although Twentieth Century Fox has not invested heavily, it has raised as much as 25 million US dollars. Since there is an investment, of course, if you want to see the output, publicity and promotion are essential.

Carla Fais pushed a plan to Murphy, and Murphy also opened it and looked at it. It was just a rough promotion framework and there was no detailed content.

"Wave 1: Two weeks before the film was released, news was released through print media."

"Wave 2: Two weeks after the film was released, traditional media topics were hyped."

"The third wave: TV and radio concentrated and high-intensity transmission from 2 and a half weeks before the film was released to 2 days after the film was released."

"The 4th wave: The Internet continues to track reports on the Internet in the first two and a half weeks before the release of the film to two months after the release."

"Wave 5: Magazine strengthens and extends popularity in 8 weeks after the film is released, and prepares for the Oscars."

Although the specific content must be formulated according to the situation at that time, such a framework is also a guarantee that the film can receive enough attention during the awards season.

Such promotion is necessary, and advertising is essential for any film with certain ambitions.

Advertisements have functions such as informing, persuading, reminding, and strengthening. Most advertisements are intended to inform and persuade in the early stage, but when the brand is larger, it needs to be strengthened.

These are also applicable to the film industry. Murphy will not think that the brand of Murphy Stanton's works is so big that there is no need to promote it. How famous is he than Coca-Cola? How better than McDonald's? How better than Louis Vuitton?

But they have never given up on advertising.

Therefore, Murphy never pretentiously thought that his appeal was enough and there was no need for publicity.

On the contrary, in his perception, publicity and promotion are actually necessary.

First of all, the competition in the Hollywood movie market is so fierce, and consumers are so easily abducted. If others do advertising and don’t do it, then consumers will pay more and more attention to your competitors and choose to ignore them, and then they will be a tragedy.

Secondly, many times, consumers' behavior of choosing a movie is very random and accidental. If they don't remind them from time to time, they don't strengthen their image in the consumer's head, then they may gradually forget him. Don't think that the user is so loyal to him as a director. It's better to be pessimistic.

In addition, the Hollywood movie market is constantly expanding and changing. If he does not advertise, then new consumers will be pulled away by his opponents, and he will just guard those old users for the New Year.

In addition, market changes, related advertising strategies must also change. You should know that advertising is often not just for sales, but also for brands and concepts. The bigger a movie brand, the more you need to pay attention to these.

Of course, movie advertising is not about pursuing blind innovation. Just like Cara Fais’s general plan, the first thing is to see if it matches Murphy and the potential consumer group of the film.

After all, this "Diego Ross" is not a popular type of film. Even among independent films, it is a relatively niche type. You must find your own positioning.

Originally, Murphy had considered whether the film would be changed to a new reputation, just like the film that Julia Roberts won the Oscar. The name "Irene Brockevich" sounds no less than the title of "Never Compromise" translated across the ocean, but after commercializing with Gal Gadot, Robert Downey Jr. and Cara Fais, he gave up this idea and instead named the business card directly after a person's name, just like "Irene Brockevich".

This is also a common method used in some Hollywood biographies. To a certain extent, it is also convenient for promotion with production and distribution companies.

“How to maximize advertising effectiveness is what Hollywood companies dream of.”

After talking about his work, Cara Fais chatted with Murphy for a few words, "Especially in this era where online and offline advertising fees are soaring."

"Luckily I don't have to pay for advertising." Murphy joked casually, and then asked, "What have you been busy with in the past half month? I haven't seen you much."
Chapter completed!