Chapter 569 Word of Mouth Effect
Please give me a monthly ticket and a recommendation ticket!
With the widespread spread of negative reputation, the film itself is limited in its excitement. In addition, the competitor of "City of Chaos" was also released at the same time, and "Fast and Furious 5" released last weekend was only screened for a week. Starting from Saturday morning, the attendance rate of "Thor" has quietly begun to fall.
Moreover, the decline is very obvious, and it has attracted the attention of many theaters.
Amg Cinemas near Times Square in New York have always been famous for their large passenger flow and high attendance. Once the weekend comes, there are even more people coming and going. Now it is the summer weekend, and the audience coming and going makes the spacious theater lobby seem a bit crowded.
It was so busy that it was almost 3:30 in the afternoon that the duty manager Wilhill had lunch. He simply packed his desk and went around the ticket window and the product sales department. After he walked into the server office of the cinema, he opened a monitor and checked today's data.
This is Saturday, and the data are very impressive, both in box office revenue and sales.
Regardless of the selling items with the highest profit margins in the theater, he opened a statistics table and clicked on real-time statistics. The statistics of all the videos released in the theater today appeared on the monitor in front of him.
The first place in box office revenue is no longer yesterday's "Thor", but it has become Murphy Stanton's new film "City of Chaos". It has sold nearly $30,000 since the morning. Considering that the passenger flow may be higher at night, this film will earn $50,000+ in a single-day and single-stage theater!
If you remember correctly, this is the single-day income of the best single movie this year.
Wilshire looked down and couldn't help but shake his head gently. "Thor" didn't seem to be very competitive.
By this time yesterday, this video had already earned more than 20,000 US dollars, but now it doesn’t even have $18,000, and it’s a bit down.
The box office revenue of less than 20,000 US dollars is a super hit single-player score in more than 95% of the theaters in North America. However, the Amg Cinema where he works is one of the largest attendance and passenger flow in the United States. Such results can only be said to be very average in the summer season.
This superhero film from Marvel is probably much worse than "Iron Man"!
After many years of working in this job, Wilshire has made it difficult to draw such a conclusion with his rich experience. If Thor cannot overtake "City of Chaos" tonight, the box office champion this weekend may be...
As a New Yorker, starting from the bottom of his heart, he did not want to see a Los Angeles director defeating a New York company.
Unfortunately, things didn't go as expected. When it was nearly 10 o'clock in the evening, Wilhel walked into the server office again and opened real-time data statistics again. Sitting high at the top of his own theater's single-day box office revenue list was still "City of Chaos", and it also widened the gap with "Thor".
"City of Chaos" unexpectedly broke the $50,000 mark in a single day, while "Thor" just barely rushed to $30,000.
Not to mention the positions of the two movies today, "Thor" has dropped significantly compared to yesterday.
Wilshire is very clear that this is the difference between the quality of the two films themselves and the audience's reputation. The reputation of "Thor" and "City of Chaos" completely shows a trend of ice and fire.
The phone ringing suddenly rang, Wilhill answered and said a few words, quickly stood up and left the office, and walked towards the office of the theater manager Christian.
He is just a duty manager, and the real person in charge of this amg cinema is Christian.
When he walked to the office door, he knocked on the door gently, and waited for the sound of "please come in" from inside, then he pushed the door and walked in.
"Boss?" Wilhel knew his boss's work style and asked directly after entering the door, "What's the matter?"
Christian pushed a fax to his desk and said, "The headquarters just issued a notice that from tomorrow, the screening rate of several films released now will be adjusted appropriately, specifically on this."
"That's how it is."
Wilhel took a step forward, took the fax and took a look. The most conspicuous thing on it was to ask the cinemas under Amg to lower the screening rate of about 5% of "Thor" according to their actual situation, and adjust the theaters and screens to screen Murphy Stanton's "City of Chaos"!
"Are we adjusting too?" Wilhel asked tentatively.
"Of course you need to adjust!" Christian said without hesitation. "According to today's trend, "Thor" will continue to decline tomorrow. If you continue to have the current screening rate, investing so many theaters and screens is a waste."
Standing up from the office chair and walking back and forth for two rounds, Christian said, "In this way, after midnight, Hall 5 and Hall 6, which were originally screened in "Thor", were all vacant, and were changed to "City of Chaos". Hall 12 temporarily screened "Thor" in the morning. If the attendance rate does not improve tomorrow, "City of Chaos" will be played in the afternoon!"
"Uh..." Wilhel was hesitant.
Christian was not a New Yorker, and he didn't care about the mess between New York and Los Angeles at all, and asked in a stressful tone, "Do you think it's not appropriate?"
Wilshire immediately became alert and said quickly, "No, I'll make arrangements now."
After saying that, he immediately left the office and contacted his subordinates, and adjusted his tomorrow's screening plan according to the arrangements of Amg Corporation and Christian.
Early Sunday morning, Murphy received good news from Cara Fais that "City of Chaos" was comprehensively improving the screening of mainstream theaters such as Amg, Imperial Entertainment and American artists. This news was delivered with Saturday's box office statistics.
"How about it?"
Murphy just hung up the phone, Margot Robbie, who was sitting on Gal Gadot's left, couldn't wait to ask, "Have we won a game back?"
Gal Gadot did not ask a question, but also looked at Murphy with concern.
"Of course! Our City of Chaos was yesterday's single-day box office champion!" Murphy didn't stop and ordered the driver to rush to Times Square, saying, "It's a slight increase compared to the day before yesterday. I got about $24.5 million yesterday, and the exact figure is still counting."
"Great!" Margot Robbie hugged Gal Gadot and deliberately kissed her in the face, "Celebrate."
"You..." Gal Gadot reached out and pushed her away, "I'm going to make my makeup."
Today I have to participate in two publicity announcements, which is quite troublesome if you make up.
Margot Robbie chuckled, "I want to kiss again, Murphy should be jealous."
Murphy shook his head, too lazy to say anything. He knew that the friendship between Gal Gadot and Margot Robbie was not as good as that of him, James Franko, Robert Downey Jr. and others.
"By the way..." Margot Robbie asked again, "Where is "Thor"? Has the box office dropped?"
"The decline is not particularly large. "Thor" had a box office of about $15 million yesterday." Murphy said calmly, "but today the screening rate has declined, coupled with the poor reputation effect, it is estimated that the decline will be even greater."
There is another thing he did not say, "Thor" basically consumed the enthusiasm of comic fans two days ago. For passers-by, the film was influenced by the widely spread reputation and was not very attractive.
Compared with "Thor", "City of Chaos" should maintain a relatively steady trend.
"Do you know?" Margot Robbie suddenly said, "The heroine of "Thor" is Natalie Portman."
Murphy pretended not to hear it, leaned on the seat of the RV to relax, and Gal Gadot and Margot Robbie, who were sitting opposite him, seemed to be interested in the topic of Natalie Portman.
"Do you know her?" Gal Gadot asked with concern.
Margot Robbie nodded, "I've seen it once, but I just said hello."
"If you have to contact her, you need to be more careful." Gal Gadot said without hesitation. "When I first met Natalie Portman, I regarded her as a good friend. Who knew what she was doing behind the scenes..."
Speaking of this, Gal Gadot couldn't help but shake his head. If Hollywood women, including her, are all different from each other, then Natalie Portman is definitely the top master in this regard.
"We will definitely beat her videos," Margot Robbie suggested. "When I see Natalie Portman next time, how about I laugh at her?"
Gal Gadot rolled his eyes, "Are you so bored?"
Margot Robbie reached out and grabbed one of Gal Gadot's arm and said, "Aren't we bad guys? Don't the bad guys all look like this?"
She also deliberately squeezed her eyes at Murphy, "Right, Murphy?"
"Well, we are all bad people." Murphy smiled and said deliberately, "Bad people should do bad things."
The three of them laughed at the same time.
The black RV soon arrived at Times Square, where a large number of movie fans and media reporters gathered. Because there were too many people on the scene, Murphy and the other two accepted media interviews and movie fans' interactions completely according to the arrangements of 20th Century Fox.
The most important thing about this kind of activity is to accept interviews from media reporters and create news to attract more audiences.
"Director Stanton..."
Since Murphy stood in front of reporters, various problems have never stopped. "Will City of Chaos win the box office championship this week?"
"Yes!" Murphy said with certainty, "I never doubted this!"
"What do you think of "Thor"?" another reporter asked.
Murphy shrugged, "I haven't seen this video yet."
A female reporter put the microphone in front of him and asked, "When the event just now, Miss Gadot said that you wrote the theme framework of this video many years ago. Is that true?"
Chapter completed!