Please give me a monthly ticket and a recommendation ticket!

Traditional media, especially public television stations, are the first choice for 20th Century Fox to promote "City of Chaos", and the most important TV promotion is the Super Bowl midfield advertisement of this year.

Twentieth Century Fox invested a huge amount of money and directly purchased 30 seconds of advertising time. Now the Super Bowl movie midfield advertising costs up to $150,000 per second. The expenditure alone costs $4.5 million. However, the Super Bowl midfield advertising has always been synonymous with value for money. In recent years, it has always ranked first in North American TV ratings, and no sports event or other entertainment programs can match it.

After the Super Bowl, Twentieth Century Fox conducted a relevant statistical survey. Nearly 15% of all viewers who saw movie advertisements were interested in "City of Chaos". This proportion was quite good among the hundreds of millions of viewers in the Super Bowl midfield advertisements.

This is also related to Murphy's strategy. Although the special effects of the film were not completed, he edited some close-up battle scenes into an advertisement with only thirty seconds. The sharp and realistic fighting style has been quite alternative in recent years due to the fancy fighting brought by visual effects and kung fu trends to Hollywood, and has also attracted the attention of many movie fans.

On the other hand, Murphy Stanton has become a well-known brand, and his popularity among movie fans will not be less than that of Hollywood superstars.

Film marketing does not stop at the promotion and promotion of a single movie, but also attaches importance to the shaping and dissemination of brands. This practice is based on the strategy of the brand. Marketing communication can create strong, preferences and unique brand associations in the minds of movie fans by establishing brand awareness; encourage moviegoers to form judgments or impressions of the brand; it is conducive to establishing the relationship between the audience and the brand and brand resonance, thereby accumulating brand assets.

The branding that was contained in the marketing of every film in the past formed and pushed up the appeal of the brand Murphy Stanton, just like the former Steven Spielberg and the current James Cameron.

After the Super Bowl, "City of Chaos" has truly entered the sight of many movie fans, especially older TV audiences.

In addition, Twentieth Century Fox has developed a series of audience positioning research, trailer testing research, audience awareness tracking survey, etc.

These professional research and surveys will provide a lot of important reference data for the overall film promotion activities.

However, attaching importance to the promotion of traditional media such as television does not mean that the Internet will be ignored. Compared with the TV advertisements controlled by 20th Century Fox, the promotion of the Internet is mainly based on crews.

Murphy's personal social networking website has always been the focus of media attention. After the Super Bowl, he personally updated several related stills, including a large number of photos of him with Henry Cavill and Margot Robbie on the set.

Due to his appearance and the three fools he played, Margot Robbie also has quite a lot of fans on Twitter.

She also updated a photo of herself and Murphy, and said that she was really lucky to be able to work with an extraordinary director and participate in an extraordinary movie!

At the same time, Caa communicated with several Murphy's fan organizations, including the relevant discussion group of ImDB. Under the "City of Chaos" column that ImDB just established, there were a lot of comments instantly.

All of these comments express expectations for Murphy's new film.

"Watching the commercial, I feel that the dark atmosphere is very good!"

"The action design is ignited. The feeling of being fist-to-feet is much better than those messy scheming. This is the real fight!"

"Are Murphy ready to bring us a masterpiece? I personally think "Wolf of Wall Street" is a bit priceless. I really hope he can return to that dark and high-quality style!"

"In just thirty seconds, it's exciting to see the action scenes, and the dark atmosphere is very fascinating!"

"Murphy's films have always been synonymous with high styles, and this one is no exception. The sentence 'Why do we fall? Because this way we can learn to stand up' has instantly sublimated the artistic conception of the entire commercial!"

Although the film does not have any related comments, the positive review rate column representing freshness is still zero, the popcorn index, which is expected by the audience, quietly rose to 92% after a large-scale publicity and marketing of 20th Century Fox, and it is still slowly continuing to rise.

The six major Hollywood companies like Twentieth Century Fox, while paying attention to traditional media marketing, will not take risks in trying too fresh promotion methods, and the new media methods that have been proven to be effective will not be spared. Integrating traditional media platforms and emerging media represented by the Internet is not surprising.

In this promotional and marketing, 20th Century Fox takes TV advertising as the core, drives the popularity of emerging media such as the Internet, and integrates multiple channels together.

Integrated marketing channels are not Hollywood's inventions, but they have exerted strong power under the skillful control of the six major Hollywood brands, becoming the most popular and general film marketing method in Hollywood.

This is extremely effective in studying and determining a unified marketing strategy, and coordinating the use of various publicity channels and means, comprehensively using the advantages of different publicity tools to implement marketing strategies, and ultimately achieving low-cost and high-reward marketing effects.

Compared with Twentieth Century Fox, Murphy can do very little in traditional media. In addition to cooperating with the plans formulated by Twentieth Century Fox, he and the crew also tried their best to sway the flag and cheer for the film on the Internet, especially on their respective social platforms.

It is no exaggeration to say that Murphy, Henry Cavill and Margot Robbie have worked quite hard in this regard. First, they will be the direct beneficiaries of the movie sales, and second, there are also relevant agreements on the contracts signed at the beginning.

What Murphy did the most was to expose some new content of the video bit by bit like squeezing toothpaste on his official Twitter and Facebook, thereby frequently attracting the attention of movie fans and media.

Henry Cavill did similarly to him, but at the suggestion of the agency, he frequently interacted with his new girlfriend through social networking sites and often discussed the shooting of some videos on Twitter. Perhaps he was not famous before, but since the day he was chosen as the male lead by Murphy, he has become a target of paparazzi and entertainment media.

Moreover, his new girlfriend is indeed not ordinary. This woman named Gina Carano once worked with Murphy. She is a very famous mixed fighting player and has just starred in "Fast and Furious 5".

In the words of Margot Robbie teasing Henry Cavill, don't look at Henry Cavill as strong as a cow, if there is a conflict with Gina Carrano, Henry Cavill might only be beaten.

Regarding Margot Robbie, Caa planned a series of publicity plans.

Just when Murphy was busy cutting, Margot Robbie quietly followed the Twitter of Real Madrid's famous star Cristiano Ronaldo on Twitter, and kept praising his tweets, leaving a message below saying that he was a fan of Cristiano Ronaldo.

Taking advantage of the situation to promote is a proven method in Hollywood. A new movie can be advertised when a hit movie is released, and an actor who is not well-known enough can also borrow other obvious things to build momentum for himself.

After giving Cristiano Ronaldo a few days in a row, I don’t know which entertainment media started first. Entertainment media, sports media and the Internet have begun to report on the gossip about "Sansa Stark's love for Cristiano Ronaldo. There are even tabloids who swear that the relationship between Margot Robin and Cristiano Ronaldo is not simple. The relationship between Cristiano Ronaldo and Ilena Shaic is even facing a breakup due to the intervention of Margot Robin.

Perhaps football stars have little influence in North America, and Ilena Shayke is not a supermodel either, but no one can deny the fact that football is the world's number one sport. Moreover, Cristiano Ronaldo's influence is unquestionable as one of the strongest people in the world football world today.

The North American market is the foundation of Murphy's films, but the vast overseas market cannot be ignored. Margot Robbie's series of promotion plans are aimed at overseas markets.

This gossip news spread all over the world. Even Leo Messi's hardcore supporters have paid attention to the relevant news and used it to make fun of Cristiano Ronaldo as a fickle carrot.

Unilateral hype often doesn't last long for the popularity, but what Murphy and Caa didn't expect was that Cristiano Ronaldo himself didn't know what he thought. When the so-called gossip news about him and Margot Robbie were flying all over the sky, he actually followed Margot Robbie's Twitter and liked it under many Margot Robbie's stills.

Cristiano Ronaldo also left a message under the latest drama combination with Gal Gadot. I am a loyal fan of you two!

The moment the message appeared, entertainment media and sports media flocked to each other, using their imagination to write the tortuous and moving love story between Cristiano Ronaldo and Margot Robbie, and then sent it to all parts of the world...

Because of Cristiano Ronaldo's relationship, this round of publicity and marketing completely exceeded the expected results.
Chapter completed!