Please give me a monthly ticket and a recommendation ticket!

"Shot and production in 3D format?" Murphy looked at Carla Fies and immediately frowned. "Is this what you mean? Or is it the request of Twentieth Century Fox?"

"It's a preliminary idea of ​​the company." Carla Fis shook his head, "It's not filming, but the film is transformed into 3D format through post-production?"

Murphy's brows frowned deeper, "Like Alice in Wonderland?"

Carla Fis nodded, "Many people in the company believe that "Alice in Wonderland" is a very ordinary movie, because of the selling point of 3D, the global box office is almost over one billion US dollars. If your film is converted into 3D, the box office can increase by at least 30%.

"Have they considered it," Murphy spread his hands, "The big sale of "Alice in Wonderland" is just an exception and will not become a common phenomenon."

Before Cara Fais said anything, Murphy continued, "At that time, James Cameron's "Avatar" triggered an unprecedented 3D craze. Apart from "Avatar", there were no relatively excellent 3D movies in the market. The emergence of "Alice in Wonderland" just made up for the urgently needed gap in the market, and this resulted in a box office boom..."

Carla Fais naturally understood Murphy's words. She herself also believed that "Alice in Wonderland" is a product of a specific time and a special social environment. Although this film attracted many people, it had a bad reputation. There were definitely many viewers who blew up after watching it.

But 3D movies can indeed effectively increase the income of the movie, which everyone can see clearly.

Since "Avatar", almost all large and medium-sized Hollywood studios have put 3D movies on the agenda. As the producer and publisher of "Avatar", 20th Century Fox certainly wants to get more dividends from this 3D craze, so he has also included Murphy, another big ace outside James Cameron, into the 3D plan.

However, Murphy's new film plan submitted by him did not mention a word about 3D.

So, they sent Cara Fais to test Murphy's attitude towards 3D movies.

Because from the perspective of profit, Murphy is far more important to them than James Cameron.

No one knows how long it will take for James Cameron's next movie after "Avatar", but Murphy's pace of a movie a year is completely guaranteed. When it comes to the box office of a single film, he is not as good as James Cameron, but when it comes to the total profit of the film, James Cameron, who produced less-produced, is a little behind.

Twentieth Century Fox really hopes that Murphy can join the future 3D movie plan. Even if you don’t use 3D shooting, it is OK to convert 3D.

"The company is just a suggestion." Cara Fais knew very well that Twentieth Century Fox simply did not have enough ways to limit Murphy in this regard. Hollywood did not know how many production companies were waiting for the cooperation between the two parties to break down. "You think about it too."

"Kara, if it's a video from other aspects, I can consider 3D." Murphy said very directly, "But this video cannot use 3D. Most scenes of the film, especially the action scenes, will be placed at night. The darker tone will seriously affect the imaging effect of 3D. 3D also makes the film darker, causing an excessive burden to the eyes."

Although James Cameron's 3D technology has made rapid innovations compared to the older 3D technology, and it will not be too big of a problem when used in scenes with sufficient color and brightness, if the tone of the film itself is dark, the effect of 3D imaging will be greatly reduced, and there will even negative effects such as ghosting and blurring.

Murphy does not reject 3D technology, but the current 3D technology is indeed not suitable for dark-toned film shooting and production.

To put it bluntly, today's 3d is a special treatment for light. Light can be polarized. The processed light has a polarization direction. Although the direction of the light itself remains unchanged, it still looks the original light.

Then there is a lens called a polarization lens. It also has a polarization direction. Light with the same polarization direction can pass through, but different lights cannot pass through.

When shooting a 3D movie, it is at different angles, almost at the angle where the eyes are separated, and two cameras are placed together to shoot. During the shooting, the two sets of pictures are processed in different polarization directions and projected onto the screen.

If the audience does not wear 3D glasses at this time, it looks like the two sets of images are blurred together. If they wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes see different images, just like when people see real objects with glasses, the brain will produce a three-dimensional feeling based on calculations.

However, in this simple process, light is reflected through the curtain and then imaged on the retina through 3 glasses, and the brightness will theoretically be lost by half.

Murphy understood these truths, and Carafes also knew them, so the two quickly reached an agreement that it was completely undesirable to convert to 3D.

In fact, Murphy can also see that Carla Fischer was deliberately persuading himself to use 3D technology to shoot. After all, the ticket price of 3D is nearly one-third more expensive than that of ordinary movie tickets, which is very beneficial to the box office of the film.

Moreover, Murphy himself admitted that using 3D technology, the box office of his film can indeed be much higher, but this will not help the film itself and will also affect the overall reputation. After all, the tone of this film is as dark as the theme.

In a short period of time, it seems that the box office has increased, but it is actually harmful to the profits of the entire series.

In addition to the problems with the film itself, Murphy also paid attention to the reputation reflection of some 3D movies when watching "Avatar". Just like on the other side of the Pacific, the phenomenon of dark screens also exists in North American cinemas.

In order to save costs, many theaters will reduce the brightness of projector bulbs to extend the service life of expensive bulbs. Such brightness is not much different in 2D movies, but in 3D movies that will damage the brightness of the movie, the difference is often obvious.

Nowadays, many movie fans in North America have reacted. Since "Avatar", a multiple-choice question has always made them particularly painful. Should we watch it or watch it 3? The movie is clear and the viewing feel is comfortable, but the visual impact is not strong; the movie is three-dimensional, shocking, but the picture is dark, making it difficult to watch.

The already dim screen with 3 sunglasses can be said to be "difficult and dizzy". After a movie, I really "difficult". The broadcast brightness of 3 movies also seems darker than that of the movie, and it feels like a depressing feeling.

Although Murphy is not a technical director, he is not a conservative person. He has always paid attention to the development of film technology. He has also conducted detailed investigations on 3D technology. Then he found that even in super metropolitan theaters like New York and Los Angeles, the brightness of the 3D screen is different, and human factors are not ruled out. The theater pursues profits and will definitely think about saving costs, especially when 3D is popular now and the audience does not know much about 3D technology.

To be honest, the 3D market in North America now seems a bit chaotic compared to the future, and Murphy himself doesn't want to go in and get into this muddy water.

To a certain extent, Murphy still pays great attention to his reputation in films. A director's good reputation may take several films for many years to form, and a bad reputation is enough.

It is a good thing to widely use the 3D technology generation, but this technology must be combined with suitable films to give full play to its greatest advantage. If no matter what kind of film, such as comedy and romance, is the behavior of making money to make money to make money, it can be said that it is too bad.

The audience is not foolish, they may buy it once or twice, but what about the more times?

That would hurt the entire film market, and it might have caused a sharp decline in the box office of the entire region.

Some things will bring certain immediate benefits, and Murphy abandons them not to say how great he is, but to make more long-term benefits.

Besides, without using 3D shooting and production, he also has imax technology to use.

When shooting some shots with an IMAX camera, Murphy quickly reached an agreement with Twentieth Century Fox. Filey Raschel and another producer on the crew began to contact IMAX. However, there are less than ten IMAX cameras around the world, and IMAX only rents and does not sell them. The weekly rent is as high as $16,000. If you want to rent them, you need to coordinate.

This is not a problem. Not all Murphy's lenses are shot using an imax camera, and it is completely time-consuming.

According to the plan, this part of the imax lens will be mainly used in panoramic shooting and some action scenes.

The imax camera that the crew wanted to rent uses 70mm film, and the picture it displayed was more than 10 times higher than ordinary 35mm film in resolution, making it the highest resolution camera in the world.

The scenes shot with an imax camera are presented on the imax screen. The audience can see about 40% more pictures than ordinary screens, and have unparalleled clarity and color saturation, which can present the audience with a truly immersive viewing experience.

Importantly, the imax technology itself does not damage the light and brightness of the film, nor does it have a negative impact on the dark tones of the film.

At the fastest speed, Murphy asked Filey Raschel to finalize a lease contract with IMAX, and in the future, renting two IMAX cameras using 70mm film for a weekly rent of $30,000 per week.

After completing the leasing of imax cameras and customization of storyboard scripts and artworks, Murphy turned to the actor audition. The male and female protagonists finished two auditions. The next audition required him to participate in the final candidate. The audition of several other secondary actors invited to the supporting actor audition was also required to make an idea.

The latter has the fastest audition speed. After two consecutive days of auditions, Murphy basically confirmed the actor he likes. Christopher Walz, who had worked with him before, will play the role of the most realistic policeman among the supporting roles, and Liam Neeson also confirmed to take on the role of the villain.
Chapter completed!