Led by a young man named Paul Wilson, Hayley Alport from "Variety Show" walked into a warehouse located on the outskirts of the small town of Venice. The warehouse was very large but looked a bit shabby. It didn't look like a temporary garage of a crew, but it looked more like a scrap shelter.

Just as Hayley Alport saw, the warehouse was filled with numerous items, including clothing, weapons, props, photography equipment, and many people were busy packing these, as if ready to transport them at any time.

Before coming, Hayley Alport knew that the crew of "Deadpool" was about to go to Sydney, Australia, and she was probably the last person to interview this crew in North America before filming.

Although he met two well-known actors, Robert Downey Jr. and Jessica Alba, Hayley Alport did not stop at all. Instead, he followed Paul Wilson and went straight to the door of a temporary office.

Her purpose for coming here is very clear, which is to interview the director of the film Murphy Stanton.

The young man in front knocked on the door, and a slightly hoarse and magnetic voice came from inside, "Please come in."

The door was pushed open, and Hayley Alport walked in and saw a tall young man standing up from behind the desk.

"Hello, Miss Alport." The other party came over to say hello politely, and Hayley Alport gently held the hand he reached over, "Hello, Director Stanton."

At the same time, her professional keen eyes quickly swept through him, but found that this was a man that was difficult to describe.

He is very young and looks in his early twenties, but he has a temperament that only mature men have; his smile is sunny, and something seems to be hidden behind the sun; his behavior is gentle, and the scars on his face are faintly visible, but the past experience is definitely not as simple as his behavior.

It is difficult for Hayley Alport to give him a specific description and conclusion, and this person seems to be a contradictory complex.

"Please sit," the sound of the other party interrupted her thoughts, "Please sit as you like, Miss Alport."

"Thanks."

Showing a polite and polite smile, Hayley Alport sat opposite his desk and decided not to care about those things anymore. She came here today for an interview. Murphy Stanton was an extremely young and successful film director who had a future and has a promising future.

Pulling out the pen and notebook, Hayley Alport asked, “Can we start?”

"Of course." The person opposite nodded.

Hayley Alport looked at the question on the notebook and went straight to the topic without hesitation, "In the huge Marvel World or the X-Men World, Deadpool is not an orthodox hero. Why would you choose to shoot such a superhero movie? Or R-level?"

"Deadpool is not an orthodox superhero, it's all like this."

Hearing this, Hayley Alport raised his head and Murphy Stanton made a superman flying look. "Orthodox superheroes are always full of positive energy. Deadpool looks more like a complete ruffian and hooligan. Some people call Deadpool the cheapest superhero, and they also show off their lower limits from time to time. I think this is a very real and street character, and he is the closest to the audience."

"Where is the R-rated film?" Hayley Alport asked, "Don't you think that R-rated films are too risky for a superhero movie?"

"Do you know Deadpool?"

Before she could answer this question, the other person gave the answer, "I won't say much about Deadpool's ability. I can't die no matter how I do it. I'm just a pervert; I'm a chattering man, a slut, no one wants to get too close to him; whoever gives more money can give him can work hard, and it's notorious; I'm a mortal rival to Wolverine; I know that I'm a comic character, I talk to the audience for nothing, and I'm making fun of the screenwriter; I like to wander around, and the most unbearable thing is that he always runs to other comics to kill all directions; although he wears a lot like Spider-Man, and is stronger than Wolverine, but he has no sense of responsibility at all."

"The big villain characters in many films are not as out of style as Deadpool. But I have to say that he is very interesting, both with a superhero side and a free side." He spread his hands, "How can such a character be shot without an R-level movie? And this is a film for adults. Hollywood has filmed too many films that are more inflated for young audiences in recent years, especially superhero movies. Adults also need superheroes. Everyone has a heroic dream in their hearts. This is a more realistic adult superhero movie."

After writing down what the other party said one by one, Hayley Alport added a comment at the end with clear goals and mature ideas!

"What about the box office?" She looked across, "No R-level comic-making movie has ever exploded. This movie set a record since you entered Hollywood, with a production cost of $60 million. If the box office of the movie is still like your previous movies, it may be difficult to recover the investment."

Hayley Alport said deliberately, "Do you really think there will be a market for large-scale superhero movies?"

"Yes, that's what I think." The sound was full of confidence, "I firmly believe that the North American box office of this film will exceed $100 million!"

"What if it fails if it fails? She continued to ask.

The other person's answer was very calm, "My directorial career will be hit hard, and no one will ask me to shoot high-investment videos in the future."

Hayley Allport quickly wrote in his notebook: either subvert the box office or be subverted by the box office!

In the subsequent interview, Hayley Alport turned the question to the director's personal aspects according to the plan, asked some gossip, and finally left satisfied, preparing to return to the editorial office to write a report that was eye-catching enough.

This is an exclusive interview arranged by 20th Century Fox. Murphy is very clear about this, so he has been working hard.

Many times, whether the movie is good or not is the director's business. Whether the first shot can be fired depends on marketing.

For the sake of "Deadpool", Murphy hopes to achieve the ultimate promotion and marketing, and also suggests that 20th Century Fox develops some promotional and promotional methods that have no lower limits and no moral integrity in a way that conforms to the characteristics of the character Deadpool.

The importance of online publicity to a film has been proven by a large number of examples in the past few years. Since the initial plan was formulated, 20th Century Fox has adopted Murphy's suggestion and used multimedia platforms such as online media, print media and television media to forcefully launch the promotional materials for this film.

According to the pre-formed plan, since Robert Downey Jr. posted Deadpool makeup photos on his blog, Twentieth Century Fox has been fighting against online media, animations, outdoor billboards, videos and public service advertisements, using various means.

In the past, Hollywood commercial films, promotional advertisements were everywhere, children's TV stations, adult TV stations, day, night, subway, restaurants... As long as you can advertise, you can see promotional advertisements for large-scale movies.

But restricted movies are not allowed to do this, and relevant laws in North America do not allow them.

Twentieth Century Fox is an extremely mature production and distribution company. It has determined the strategy of "promoting the character image without mentioning specific plots" from the beginning, and has decisively used its advantages to produce a large amount of TV, digital, graphic, blog and online promotional content for Deadpool, a character that is not suitable for children.

Whether it is the current early publicity or the subsequent pre-screening publicity, most of the content of all promotional materials focuses on introducing the Deadpool character played by Robert Downey Jr. to audiences across the United States, but it is only related to this role and will never reveal the large-scale plot in the film.

As the actor of Deadpool, Robert Downey Jr. himself also tried his best to frequently reveal his cute and cute faces of himself and Deadpool in various media. Murphy asked Felli Raschel's photography team to take countless photos and videos for him and let him post them on his blog.

In addition, Robert Downey Jr. also participated in a large number of video promotion activities.

Since signing the Deadpool contract, he has promoted the "atypical" superhero to movie fans and fans in various ways.

Before Murphy left Los Angeles, he specially found several young actors to shoot a Halloween promotional special for Robert Downey Jr., which was pushed into many theaters, TV stations and online media during Halloween.

At the end of this month, it was time for North America to celebrate Halloween. Many celebrities visited relatives and friends and wore holiday costumes to make fun of it. How could this theme be missed with Deadpool, which is famous for being funny? That night, Robert Downey, who worked tirelessly, put on his Deadpool uniform again, visited the community, and led the mutant children to celebrate the festival.

But this action to save the world is very unreliable.

Although he said he wanted to save the world, Deadpool was not a role model. After ridicule the children around him, he was poked at the pain point of being in prison for taking drugs and stumbled on the jail and was angry. The entire teaching process was filled with all kinds of swearing and corporal punishment. This superhero with its own mosaic and sound silence effect further penetrated the image of "not suitable for children" through this promotional video.

This must not be a highly homogenized PG-13 commercial film in Hollywood. Murphy knew that if this film wants to succeed, it must have its own characteristics. The entire creative team must have a deep love during the filming and production process, and cannot be afraid of taking risks.

With this idea in mind, he led the entire crew to Sydney, Australia, and was preparing to start the filming of "Deadpool" at the Fox Studios where the scene was built.
Chapter completed!