Early Saturday morning, the sun had just climbed the horizon, which made the city of Las Vegas built in the desert feel hot. In a manor outside the city, Ed Mintz left the golf course and walked slowly towards his villa.

As he grew older, he gradually delegated power in the company. Except for listening to routine reports every weekend, he rarely directly interfered in the operation of cinemasore.

Walking into the villa, Ed Mintz took the towel handed over by the servant, wiped his hands, and entered the living room.

On the sofa in the living room, a young man was sitting. Seeing Ed Mintz, he quickly stood up. Ed Mintz waved his hand, "Arthur, come here."

"Yes," Arthur said respectfully, "Mr. Mintz, I bring the latest statistics from yesterday."

"You go to the restaurant first, whatever you want," Ed Mintz walked upstairs. "I'll go change my clothes and listen to your data later."

Ten minutes later, Ed Mintz, who had changed his clothes, sat in the villa's restaurant, with a simple breakfast in front of him, and a young man named Arthur stood opposite him.

Ed Mintz cut a slice of sausage, stuffed it into his mouth, swallowed it, and said, "Tell me, what was the surprise in the North American film market yesterday?"

Although the traditional summer season in North America will kick off next weekend, and there will be a super blockbuster like "X-Men 2", the North American film market this week is also not underestimated. A "Sin City" with an investment of $40 million has attracted widespread attention from the industry because of its super high reputation it received during its preview.

There is also Joe Schumacher's new film "Sniper Telephone Booth", which was released this weekend. After the director brought the "Batman" series into a dead end, his career was almost done and he had to switch to independent small productions. Whether he could turn around was a major highlight in the North American film market this weekend.

"Yesterday, there were only two large-scale films, namely "City of Sin" directed by Murphy Stanton in 2,850 theaters, and "Sniper Telephone Booth" directed by Joe Schumacher in 2,418 theaters..."

Speaking of this, the young Arthur looked down at the information in his hand, "The audience reputation and professional reputation of both the two films are good."

Arthur knew Ed Mintz's habits, "For other important statistics that can be obtained at present, the freshness of rotten tomatoes in "Sniper Telephone Booth" is 73%, and the average score of imdb is 7.6 points; "City of Sin" is better, the freshness of rotten tomatoes is 84%, and the average score of imdb is 8.8 points."

"Well..." Ed Mintz nodded slightly, not surprised by such data, "Where is our statistics?"

Unlike the previews organized by some large studios, cinemasore's investigation is conducted immediately after the audience watches the screening, and the final box office predicted based on these audience reputations always shows amazing accuracy.

"After the premiere and early stage the day before yesterday, the audience's overall evaluation of "Sin City" was a+, and "Sniper Telephone Booth" was a." Arthur coughed lightly, cleared his a little itchy voice, and continued, "With the expanded screening yesterday, the live evaluation of both films has declined. The overall evaluation of "Sin City" has approached a, and "Sniper Telephone Booth" has reached a."

As he said that, Arthur also put a piece of information in front of Ed Mintz.

While looking through the information, Ed Mintz asked, "Where is the box office performance?"

"Calculate the game ahead," Arthur quickly replied, "The first day of "Sin City" was $14.55 million, and the audience of the two films overlapped. "Sniper Telephone Booth", which has a relatively poor reputation, was hit, and only $4.27 million was earned on the first day."

Hearing these box office numbers, he looked through the detailed information of the company's survey statistics. As a film market forecasting expert with many years of work experience, Ed Mintz immediately made his own judgment. "The audience rating of "Sin City" dropped slightly faster, and the audience of the film was narrow. If you want to get $100 million in the box office in North America, Miramax and Harvey Weinstein must think of some solutions in publicity and marketing."

Arthur, who was standing opposite, took out a pen and a notebook from his pocket like magic, and recorded Ed Mintz's words accurately.

"Joe Schumacher..." Ed Mintz shook his head, "The two R-rated films encountered on the same weekend, and it can only be said to be his misfortune. The North American box office of "Sniper Telephone Booth" is about 40 million US dollars."

He sighed softly. Joe Schumacher was once a very talented director. Unfortunately, he met "Batman" and was both a misfortune of Bruce Wayne and his own misfortune. He ruined this series and this series also dragged him down.

Compared with the old Joe Schumacher, Murphy Stanton is definitely a rising star in the directorial industry. His shooting and production style is very personal, which makes him look outstanding in today's seriously homogenized Hollywood. On the basis of personalized style, it appropriately integrates Hollywood's top-notch elements, ensuring the market value of his films and not being marginalized by the market because of his style being too unique.

The most important thing is his age. He is only twenty-three years old this year, and he is far from entering the peak period of a director's creation. It is not an exaggeration to say that he is still in the beginning and exploration stage of a director. However, he has taken quite steadily at this stage, completely step by step, laying a solid foundation for the future.

If he was older, his production philosophy and style were more mature, and he turned into the mainstream film industry, what kind of achievements would he create?

Ed Mintz couldn't wait to see, this young director has a bright future!

Although "City of Sin" and "Sniper Phone Booth" did not form a fierce competition this weekend, Ed Mintz completely leaned towards the former, Joe Schumacher was on the decline, and Murphy Stanton jumped rapidly, and the two were not comparable at all.

However, Murphy Stanton wants to truly become a top director and has many problems to solve. For example, his film and style audience range has always been a problem. If he wants to truly enter the ranks of super directors, rather than the audience of the film like Quentin Tarantino, the audience of the film cannot be ignored.

Just as Ed Mintz thought, neither the previous "Scary Planet" nor the current "Sin City" are definitely not a popular film. Murphy himself knows this, but the one he has studied most is this type of film. At this stage, it is also "Sin City". With his previous qualifications, it is extremely difficult to invest more than $50 million in production costs.

Instead of falling too far and causing a series of negative effects, it is better to move forward step by step.

The summer season is about to begin, and most movie fans are ready to go, saving money and energy to prepare for the release of super blockbusters like "X-Men 2". The number of viewers entering the theater this weekend is relatively small, which is related to the upcoming arrival of the hot summer season and the style of "Sin City" itself.

The media and film critics gave the film a very high rating. Roger Albert even gave two thumbs a few, which to a certain extent could attract a considerable number of passers-by to the theater, but this could not change the fact that most mainstream audiences find it difficult to accept this film.

The box office results of "Sin City" on Friday were quite dazzling, but the data from Miramax quickly reached Murphy. According to the statistics obtained by several survey agencies hired, on Thursday's early stage and Friday, the audiences who went to the theater to watch the film were mainly fans of the comics, Murphy's fans, Robert Downey Jr., James Franko, Jessica Simpson and Jessica Alba, and the number accounted for nearly 70% of the random-shot audience.

Murphy knew very well that in a broad sense, "City of Sin" is not only a typical genre film, but can even be classified as a fan movie.

North American fan movies of this era are not later, and the R-level rating of "Sin City" also determines that it cannot become a typical teen fan movie like "Twilight" and "The Hunger Games" in the future.

In the North American summer season, under normal circumstances, a mainstream commercial masterpiece that is released, non-fans and sequels, is often the second day after its release on Saturday, but "Sin City" is not among the ranks.

Starting from Saturday morning, the attendance rate of 2,850 theaters screening "Sin City" has decreased to varying degrees. Fortunately, the decline rate has decreased, at least it is better than "Sniper Telephone Booth" released on the same weekend.

Murphy has also watched this video by Joe Schumacher, which is indeed quite good, but the film has a tragic fate. The original screening period was scheduled for November 2002, but at that time, sniper tragedy occurred in Washington and Maryland. The public reaction was extremely strong, and the risk of the film's release increased exponentially. Twentieth Century Fox had to move to this year.

This is definitely a typical case where the movie is affected by the social environment. Moreover, the schedule and "City of Sin" collided with everything, which also made the release of this ill-fated film even more bumpy.

But this is how the North American film market is. If a film enters the theater for a year, it is not like this one, but another one. This is a highly competitive market.

The impact of "City of Sin", which is also an R-rated film, and the audience reputation of "Sniper Phone Booth" is not particularly outstanding, the box office on Saturday inevitably declined, and he only received more than 3.6 million US dollars that day.

Because the first day consumed a large number of fans and audiences, the output of "Sin City" on Saturday also declined. However, the media, film critics and audiences have a relatively strong reputation, and the decline is not large, with a closing of US$12.15 million.
Chapter completed!