Please give me a monthly ticket and a recommendation ticket!

A good film, even with proper publicity, often takes time to ferment the reputation of the audience. This is especially true for movies like "Saw" that have limited promotion and distribution scale. After a day of release on Friday and word of mouth, coupled with the chain effect of weekend vacations, starting from Saturday on the second day, the attendance rate of this film in 30 theaters across the United States has increased significantly.⊥

Because the film is very targeted in the market, the attendance rate of "Saw" on Saturday morning is as high as the prime time on Friday night. On Saturday afternoon, the number of viewers sitting in the theater screening "Saw" continues to increase.

Word of mouth may not significantly drive the number of viewers of a large-scale film in a short period of time, but it can significantly increase the attendance rate of "Saw", which only thirty theaters, and can be attracted by other people's words. Most of the people who come in to watch the movie are also horror movie lovers. They often feel extremely satisfied after watching the video, and then recommend it to people around them, which forms a virtuous cycle.

Moreover, after the Fox Searchlight Conference, the promotion of "Saw" is further strengthening. There is indeed not much additional funding of $400,000, but it can do some things.

On Saturday night, the average attendance rate of thirty theaters that showed "Saw" actually exceeded 60% in one fell swoop!

This super high attendance rate is often only available for small-scale previews and high audience reputation!

Although the weekend hasn't passed yet, "Saw" has brought great surprises.

In this case, the single-day box office of "Saw" on Saturday can be imagined. The box office of about $225,000 was swept away from 30 theaters in thirty theaters, and the box office of a single museum was as high as $7,500!

Adding to the $4,500 the day before, and only two days spent on three days on the weekend, "Saw" has broken through the expected single-stage box office results of Fox Searchlight.

Such unexpected results, coupled with the audience's reputation feedback from the investigation and consulting company, the project team of Fox Searchlight's "Saw" was launched almost with all their strength, and it is necessary to make the film appear as many as possible in North American theaters at the beginning of the new week.

"I requested an additional 500 copies of the printing!"

In Fox Searchlight's office, Godin Clyde almost shouted to the phone, "The 1,000 copies that have been printed must be shipped before 6 am on Monday morning. If you can't do it, you can submit your resignation report directly!"

He has a relatively gentle style and can treat his subordinates in this way. It is conceivable that the pressure brought by his poor performance some time ago and the surprises brought by "Saw".

After hanging up the phone, Godin Clyde drank a cup of cold coffee as fast as possible and kept dialing the numbers of the heads of various theater companies.

The Fox Searchlight is not a small company that is helpless. Behind it is Twentieth Century Fox, one of the six largest Hollywood media companies, and News Corp, one of the strongest media companies in North America.

As we all know, old companies like Fox have close ties with theater companies. As long as a video shows enough potential, some theater companies will definitely give priority to films from Fox when scheduling films.

Not to mention those small theater companies, even the three top commercial theaters, Amg, Imperial Entertainment and American artists, Godin Clyde called and tried to win more theater numbers for "Saw".

Without enough theaters and screen count, no matter how good the film is, it will not be able to get a high box office.

On the other hand, "Saw" still maintained a high attendance rate on Sunday. The interview with the frightened professor at Columbia University also appeared on the relatively prominent page of the New York Post, and under the pursuit of Fox searchlights, the news also appeared on Fox TV's entertainment news.

Such news will scare some people away, but these people will not like such horror movies; those who like horror movies will only be attracted. How scary is a movie that can scare people to death? Why not buy tickets and experience it?

Movies are always affected by the social environment. Traditional North American plasma horror films can be regarded as the type with relatively little influence. "Saw" released a few years ago does not violate today's social trends.

Of course, if it is released for a few months, even if it is "Saw", it will make Murphy vomit blood directly...

In the headquarters of Kings Entertainment Group, Chrisville, just after he dropped the phone, he pressed the caller and notified his assistant, "Let Ronald come over."

Chris Wilder is an executive in charge of theaters at the Imperial Entertainment Group. He received calls from Fox searchlights several times today, and even once a vice president of 20th Century Fox, who frequently mentioned a movie to him - "Saw"!

Chris Wilder has no impression of this movie, but it can be mentioned frequently by people from these two companies, and in a very earnest tone, he asked the Imperial Cinema to give enough support, which is probably a work that can be proven.

The knock on the door interrupted his thoughts. Chrisweld said to ask for it and Ronald, who had short chestnut hair, walked in.

"Sit!" Chrisweld pointed to the chair opposite the desk, and after Ronald sat down, he asked directly, "Do you know the movie "Saw"?"

"Well." Ronald had received several calls before, and someone had done public relations with him, and he also had a lot of data. "This Friday, a small-scale film of Fox Searchlight was screened in North America. Currently, there are 30 theaters in our theater chain. Two theaters are now screening this film."

Chrisweld nodded and asked, "How is the response to the preview?"

Cinema companies are also commercial companies. If it is a bad movie, he will not let it appear in more theaters.

"It is said that the response is very good, and some people fainted by scaring."

Seeing Chris Wilder with a puzzled look, Ronald quickly explained, "This is a horror movie!"

While recalling the data he had just read for a short time, he said, "In the past two days, this film has won a single-camera box office of about $12,000. In addition, today, this weekend is the most conservative estimate that its single-camera box office will exceed $15,000 on the weekend!"

Hearing the last number, Chris Wild was slightly moved. The pre-screening scale of 30 theaters, plus the single-stage box office of $15,000, and the type of horror films, is already a rare achievement.

No wonder the Fox Searchlight and the people from the Twentieth Century Fox frequently call, it turns out that they have such confidence.

If any distribution company has such excellent box office, it is inevitable to require theater companies to add screenings. The theater companies will not refuse, and they cannot be in trouble with profits.

Chris Wilder has considered adding a screening and asked again, "Who is the director? What about the starring actor?"

Ronald thought for a while, "The director is Murphy Stanton, a new director."

Seeing Chris Wilder frowned, Ronald immediately said, "He had a video that cost $300,000 to produce and received nearly $1.5 million in North America."

As if afraid that Chris Wilder was not confident enough, he said, "I got news from two theaters that screened "Saw" and people from cinemascore are also paying attention to this video!"

"cinemascore?" Chrisweld looked puzzled. "When did they become interested in this little production?"

Ronald explained in time, "I have a friend who works at cinemascore. I called him and asked him. It is said that this is the work that Ed Mintz personally explained!"

"He?" Chrisweld's eyes showed a bit of solemnity.

"Yes." Ronald nodded vigorously. "Ed Mintz occasionally watched "Saw" and immediately called cinemascore to conduct market research on this video, and also asked to set up a special cinemascore database for Murphy Stanton!"

Chris Wilder tapped the table gently, "So, Ed Mintz and Cinemascore attach great importance to this film, and also the young director Murphy Stanton?"

Ronald nodded again with his chin, which was an obvious fact.

"In this way, you go and contact Fox searchlights." Chrisweld made the decision, "The theaters that will be withdrawn this weekend will be distributed to "Saw"! If its market response is guaranteed, you can consider continuing to add the museum, if it is bad..."

"I understand." Ronald stood up.

The day on Sunday slowly passed, and the night enveloped this vast land. Just like many special occupations, many people were still working hard for work and livelihoods.

As the new week is about to begin, the North American film market is also making adjustments based on the market this weekend. Films with declining performance and unsatisfactory performance will gradually reduce theaters or be directly removed from the screening market. Films with excellent performance will often receive the treatment of screenings on the basis of maintaining the original theater numbers.

If you want to add a museum in time and appear in front of more audiences, support for video copying is essential.

In all large and medium-sized cities in North America, the staff of Fox Searchlight and the people of the company they hired can be seen. They retrieved copies from the air cargo company, rushed into the theater chains of cities under the cover of night, and sent the copies to the theater chains within a specified time range.

The fact that copies of "Saw" are shipped to the destination means that after the start of the new week, the horror film will appear in front of more viewers and will also usher in a real market test.

A total of a thousand new copies were delivered to all parts of North America.
Chapter completed!