At the beginning of its birth, China's professional football league received considerable preferential treatment and expectations. In order to prove that this preferential treatment and expectations are wrong, all relevant personnel of the Chinese Football League also used all means to destroy every point of capital and hope of Chinese football.

The so-called evil deeds of heaven can be violated, but the evil deeds of oneself cannot survive. For the Chinese football league, even if Sucheng has 20 billion US dollars in cash, he has no intention of getting involved.

To be honest, the football circle and the oil circle are actually very similar, both of which are dirty, dark and complex. The difference is that football should be a happy entertainment sport, and crude oil has been filled with original sin since its birth.

Sucheng entered the oil circle without hesitation in order to make profits and change the fate of himself and others. However, to change the football circle in order to make profits? Sucheng shook his head without thinking. Football in the 1990s could indeed make money, but his reputation was too bad, and there was also the risk of going to jail.

Changing the fate of people in the football circle? Su Cheng never thought about it. Those players and coaches who are already in the football circle actually have no choice. China's primary socialist form cannot provide them with better choices. If you wander around in the circle and look at life above happiness, it is also inevitable that a weak and poor society will be unable to avoid.

But those who have choices should avoid this pot of dirty water.

Su Cheng fell into memories and didn't speak for a long time.

Yang Jingshan thought he was moved, and then introduced: "Dr. Su is mostly abroad this year, so he may not know the development of domestic football. This time, professional football has been very big, and with the support of the central leadership, the club system is fully implemented and the promotion and relegation are fully implemented... In addition to the foundation of the professional team in the past, the domestic football craze is not far away. If Su Dong has the idea of ​​investing, this is a good opportunity."

After talking about the schedule in one go, Yang Jing saw that Su Cheng had no impatient expression, so he continued to work hard: "Whether it is the title league, the title team, or the advertisements in the arena, they are all excellent publicity methods. Da* Lian Wanda, Shenyang Liuyao, Sichuan Quanxing... These are all teams that are sure to be sponsored by the company, and it is a rare opportunity..."

Su Cheng listened and recalled.

He actually has never experienced the most glorious time of A-A. Just like many students who went to college around 2010, when they paid attention to football, A-A is almost the past, and many people even don’t know that Chinese football has had such a hot and innocent era.

Of course, it's just superficial innocence.

However, the first 12 A-League teams survived to the Chinese Super League era, and some of them lived quite well.

Yang Jingshan has a wide network of relationships in China. He is responsible for understanding the investment situation of Dahua Industrial. There are old friends from the General Administration of Sports and Chinese Football Association who are looking for money to find the green-eyed people.

It just so happened that Sucheng also wanted projects to invest, so Yang Jingshan couldn't help but advocate: "Dr. Su is not short of funds now, and A is the time to recruit soldiers and horses. It is a rare opportunity. In a few years, I'm afraid that if I take the money, I may not be able to squeeze in."

When A A was booming, there were indeed some bosses who could not find tickets with tens of millions of dollars. But after a few years, the market was unsustainable.

When it comes to investment, it is not difficult to invest in A A now, and it takes a quick move after three to five years to make a profit of 10 times. However, Su Cheng had his own ideas, which still blocked Yang Jingshan's boast, saying: "Dahua Industry is neither a daily necessities nor lacks exposure. We will not participate in this emerging sports for the time being. However, if you have any connections and can help me find some fixed VIP tickets, it would be best."

“VIP ticket?”

"Just like American football, baseball VIP box, with separate houses and a place to watch games, is there this thing?"

"VIP private room? I don't know much, I'll understand it."

"I want to do it for the entire season and give it to the Public Relations Department for public relations." Su Cheng didn't need to hide it from Yang Jingshan. Compared with the current domestic trend, inviting customers to watch the game is a clean PR behavior. European and American companies can continue this safe public relations method for decades. Dahua Industrial borrowed it, which can be regarded as taking advantage of the A-A. In a few years, I am afraid that if I invite others to come, no one will come to see me.

Of course, the stadium seats in 1994 were still quite scarce. On the one hand, the stadium capacity was limited, and on the other hand, it was related to competition between households and nouveau riche. If you don’t ask for help, Dahua Industrial can certainly get some good positions or private rooms for some games, but it cannot guarantee that all games can be obtained.

From the perspective of public relations, the harder it is to buy, the more valuable it is.

Yang Jingshan is helping his old friends from the General Administration of Sports and the Football Association. It’s no problem to have a few tickets and said, “No problem, which team do you want?”

"Beijing, the sea and the mountains and the east." Su Cheng was not polite at all.

"Three teams..." Yang Jingshan thought it was one team, and hesitated for two seconds, then nodded in a flash: "No problem, I'll find you a seat, but this costs money."

"Of course. Well, if the location is good, I will advertise them. The better the location, the more advertisements." When Su Cheng said this, he was not stingy with the cost of several million yuan.

Yang Jingshan seemed to have a reassurance and immediately said: "It's easy to deal with. I will definitely find a private room with a good location for you. If not, I will ask them to build it now and decorate it as you like."

The first rise of A-A in 1994 was not like a few years later, and he had the confidence to negotiate with advertisers. Big-name units like CCTV did not even pay the broadcast fee to the Football Association, but only compensated the Football Association for 2 minutes per round. According to the expenses at that time, CCTV broadcast A-A for one year was only equivalent to RMB 600,000, and this price would last for five years. By 1999, the Football Association raised the price, and finally reached a price of RMB 10.5 million for three years, equivalent to RMB 3.5 million per year, which is a huge difference from the several million yuan advertisements of several stadiums that Sucheng Fantasy imagined.

It should be said that in Sucheng, you can buy A by pulling out your hair, and Yang Jingshan is even more worried that he will not be able to pay for it.

For the current General Administration of Sports and the Chinese Football Association, as long as Dahua Industrial buys advertisements, it is the best advertisement for advertisers. One-tenth of Dahua Industrial's affiliated companies are attracted by them, which is enough for them to eat.

Although she did not bring Su Cheng into the football circle, Yang Jingshan could have done something wrong, so she took out the bank's projects and handed them over to Yang Ming, and then said: "These are major projects in China recently. If you see if you are interested in it, I will ask them to talk to you in detail."

For today's domestic companies, investors are just like me. The development zones that were in full swing in the past two years were merged, and ultimately, the number and quality of developers were insufficient.

In addition, the State Council’s guiding ideas for state-owned enterprises to “focus on the big and let go of the small” have not changed. The “big” mentioned by the State Council usually refers to large state-owned enterprises at the vice-ministerial level or above. Generally, in some provincial capitals, municipalities directly under the central government and municipalities with independent planning status, it is still a word of “small” in the eyes of the State Council. In the end, half of them survived. But there are no need for investors or reforms to find a few in a province.

So, let alone letting the other party come to talk to Sucheng, or letting the top leader of the local government come to invite him in person, it can be done.

However, Su Cheng lacked interest in these virtual tasks and waved his hand and said, "You know what I ask. Now, Dahua Investment has a ready-made real estate investment department. Buy land to build a hotel or store it. This is our mature investment method. Therefore, in the first stage, we still consider buying these real estate-related assets in packages. As for other projects, they will have to be postponed."

"I understand, I understand. There are also many real estate-related assets, especially those sent by the bank's direct department, which are quite a lot." Yang Jingshan did not say anything about bad assets, but still found more than half of them from the documents.

Real estate is a mortgage that banks prefer, and companies can often lend considerable cash based on this. However, with more bank loans, they will always encounter bankrupt enterprises that are insolvent. The real estate they use to mortgage is often owned by the bank.

Banks themselves do not do real estate, so what they can do is to package these non-performing assets and sell them to other financial institutions or companies. There are specialized financial groups in the United States to do this business, and the famous Fannie Mae and Freddie Mae are among the best. If there is no such insurance company in China, they can only sell each other between banks or to companies in need.

As for the business operation status of China in the 1990s, there were countless insolvent companies, and the same was true for Dahua Industrial’s choice.

Su Cheng resisted not opening the thick pile of documents until he sent Yang Jingshan away, and asked the clerks in the office to quickly sort it out, and then sat alone in a chair to read the catalog.

Tens of thousands of acres of land in Beijing, tens of thousands of acres of land in the inner ring of Shangzhou, hundreds of thousands of acres of pastures and forest farms, and even a whole county development zone are loaded into the package...

After reading it halfway through Su Cheng, he couldn't stand it anymore. He shook his head and closed the document and said, "Yang Ming, ask the people from the Strategy Department to study the policies and see which real estate can be bought and sold legally and which ones have problems... I think these guys dare to sell anything."

"The bad debts of banks are going to be overwhelmed. Employees of state-owned enterprises cannot pay their wages. Of course, they will sell whatever they want." Yang Ming said with a smile and went to call.

Su Cheng had no choice but to pat the folder and gave up the idea of ​​seeing it clearly. Many real estate properties here will probably go through many twists and turns in the years to come. However, in 1994, there are probably not many people willing to buy these assets.

Since this is the case, Sucheng would rather choose some assets with good liquidity.

In addition to buying land, the most valuable projects that Sucheng knows should be the upcoming Internet companies and new technology companies.

The Internet bubble in 2000 certainly caused many investors to lose money, but after passing this hurdle, countless new companies with a scale of hundreds of billions will appear in the future.

Compared to the psychology of the local rich man, the top local rich man is more attractive to Sucheng.

"Call the people from the venture capital department in and ask them to bring the investment company directory." Su Cheng picked up the phone and said. After putting it down, he rubbed his hands hard, and felt inexplicably excited.
Chapter completed!