In the 1990s, after Moore retired, Grove took over his position. He originally said that he would retire at the age of 57, but he worked very happily and was reluctant to do so. Until recent years, Intel continued to decline, and he could only

I can retire.

Barrett took over his shift, but what he saw was a mess.

Under the halo of Loongson, Intel, the processor giant, has only survived.

They originally thought that their competitor was AMD, but they didn't expect that the unknown Dongfang came out with a dark horse!

In fact, Intel was also engaged in memory a few years ago, but in the early 1990s it suffered losses due to fierce competition and withdrew from the market. Now, although they do not produce memory, they can specify standards.

"Yes, their use of DDR is the wrong route. This technology cannot bring about substantial improvements. We have already negotiated with MRambu Company to use their standards." Technical Officer Paul said.

He is confident: "They have evolved from the PC100 route. The memory bandwidth has increased from 1GB/sec to 2GB/sec at most, which is the PC133 standard at most. The data bandwidth improvement is limited, and our RDR memory standard has an initial bandwidth of

It can start from 4.2GB/sec, and the development prospects are unlimited. It should be a perfect match with our new generation processor. Even if our main frequency is not as high as theirs, our computing power will not be slower than theirs.

How many."

Paul is responsible for memory specifications. He went to Rambus many times and jointly customized the Rambus DRAM memory specifications. After all, everyone saw that existing memory was about to experience bottlenecks and required a new memory standard. This kind of memory uses RISC architecture internally and has

The advantages of high frequency and high bandwidth can definitely become the new darling of the memory market. I thought that Loongson, which is good at innovation, would come up with any new standards, but it turned out that it was just modifying the original memory!

In terms of frequency, Rambus memory also has great advantages. It directly uses the 16-bit bus of 400 MHz and can also transfer data on the rising and falling edges. The starting frequency is 2400 MHz.

(If compared, it is similar to the memory sticks in the DDR4 era, specifically DDR4-2400. This shows how advanced the technology of this memory stick is. Unfortunately, advanced is useless. The key is the price. Who can afford it if it is too expensive.)

"Then what are you waiting for?" Barrett said: "Contact various memory manufacturers now and ask them to unify their opinions and refuse to support DDR memory."

Paul shook his head helplessly: "Mr. President, you have just taken over, so you probably don't know yet. We have reached an agreement with Rambus. This kind of memory technology is only owned by us and Rambus. We have no intention of licensing it to third parties.

"

Why did they release the new standard? Or do they want to squeeze out all other memory manufacturers and let them dominate the market. In the past few years, they continued to lose money in the fierce memory competition, and finally had to withdraw from the memory field. Now

, they are going to return to the stage with new standards, no one can produce them, Intel and Rambus will be left alone!

"Now, can there be a future without authorization?" Barrett glanced at him: "First find ways to squeeze out Loongson Company. With them here, none of us will have a good ending!"

If they want to live alone now, they will definitely not end well. They will definitely go bankrupt. In order to develop, they can only join forces!

Faced with this challenge, Intel's choice is to continue to compete. After all, they were once the leader in this field, but this is not necessarily the case for other manufacturers.

Such as AMD.

Unlike Intel, AMD has not changed its managers since its founding in 1969. This is a miracle among high-tech companies, and Jerry Sanders has a legendary spirit.

Generally, people who engage in technology come from wealthy families, but Sanders is different. He was born in 1936 on South Winchester Street in Chicago. When he was young, his parents divorced, and he could only live with his grandparents.

The long-term poverty life has also created Sanders' perseverance. Once he decides on something, he will go on unswervingly.

When AMD was founded, there were only eight people. Sanders wore many hats, especially to defraud investors.

It only takes 5 minutes for the promising Intel company to raise US$5 million, but it takes Sanders 5 million minutes to raise US$50,000. However, he did not give up because of this, and he kept fighting.

Relying on an unyielding spirit, AMD survived the difficult early days of entrepreneurship. However, their future is still unclear. After all, they are facing a behemoth like Intel. Sanders has never been afraid.

AMD issued a challenge to Intel. He also started from himself, improving the company structure, stimulating the innovative spirit of employees, etc. It can be said that it is precisely because of such an outstanding person who is resolute, dares to speak, dares to do, and never gives up.

Only as a leader can AMD maintain a high morale. Look at the companies that challenged Intel at the beginning. Zilog, National Semiconductor, and Motorola have all disappeared in the long river of history.

Sanders is now gray-haired, in his sixties, and has reached retirement age. However, he has to lead AMD out of trouble, and there are not many paths he can choose.

"Now, our biggest problem is that the manufacturing process cannot keep up." Dirk Mayer said: "Like Intel, we have just mastered the 0.18 micron manufacturing process and cannot yet maturely use it. Our K7 also plans to trial it first.

0.25 micron to make the transition. SMIC has already been able to use the 0.13 micron process. By the time we master the 0.13 micron process, they will definitely have mastered the 90 nanometer process. They will be able to beat the 90 nanometer technology by relying on their technological progress.

us."

Mayer only joined AMD in 1996, but he is definitely a powerful person. He was poached from IBM by AMD. He served as engineering director when he arrived and was responsible for the AMD-K7TM microprocessor development plan in Austin, Texas.

.Originally, this project should be very successful. The initial model of the K7 processor can reach a frequency of 900 MHz, and will eventually reach 1.8GHZ. Its appearance allowed AMD to defeat Intel for the first time, making people shout.

The slogan of AMD Yes comes.

Mayer relied on this project to be promoted to vice president of engineering in the Computing Products Group, and it was in this capacity that he came to the meeting.

However, so what if this processor beats Intel? A more terrifying opponent than Intel has appeared, and they are suppressing Intel!

"Yes, the more advanced the process, the more transistors can be integrated on the same chip, the lower the cost, the higher the performance, and the smaller the heat generation." Sanders said: "We cannot rely on 0.18 microns.

To win through technology, we must continue to develop 0.13 micron technology."

"On our own, we won't be able to master this production process in less than three to five years, and by that time, our opponents will have already switched to 90 nanometers." Mayer said: "We will always follow, and we will always follow.

They all have no future.”

AMD also has its own wafer factory. They design and manufacture by themselves. If there are problems, they have to solve them by themselves. Therefore, their progress is not smooth and their steps are difficult.

"What should we do?" Sanders asked.

"Our opponent, Loongson, is only responsible for designing processors. They can spend all their energy on design. As for how to produce processors, it is left to SMIC. The latter does not design chips, but only produces chips.

." Mayer said.

"Whatever you want to say, just say it directly." Sanders said with a dark face.

"We improved the design of K7, adopted a 0.13 micron process, and then handed it over to SMIC for foundry. In this way, we can directly keep up with the pace of the East." Mayer said.

"This is impossible!" Sanders categorically objected: "Real men have fabs."

This sentence has always been circulated in Silicon Valley. It belongs to Sanders. He is a famous tough guy in Silicon Valley. Like the founder of Intel, he came from Whampoa Military Academy in Silicon Valley: Fairchild Semiconductor, but he fought with Intel.

for more than thirty years.

For him, if it doesn’t have its own wafer fab, is it still a high-tech company?

When Sanders was in office, he always insisted on independent research and development and independent production. This continued until he retired. His successor Lu Yizhi sold AMD's wafer fab business in 2009 and established the Middle East Rich Fund.

The current Globalfoundries company (that is, GF, which is very similar to the abbreviation of Girl Friend.)

However, despite being split up, AMD still gave its chips to its girlfriend for OEM production, and after receiving investment from wealthy people in the Middle East, they gained a financial advantage and prospered all the way.

It wasn't until 2011 that my girlfriend's 32nm process foundry had problems, which put AMD in a trap, so they handed over some orders to TSMC for foundry. By 2012, AMD completely broke up with my girlfriend and gave up its negligible shares.

Completely gave up. Since then, AMD has completely embraced TSMC, relying on TSMC's process advantages to once again beat Intel to the ground. So much so that computer enthusiasts have to thank AMD for allowing them to use cheap Intel.

Now, AMD has encountered a crisis, and their only solution is to OEM!

"We are not going to completely abandon our wafer fabs." Mayer said: "Our wafer fabs also need to develop. However, our technology cannot keep up with the Easterners. If we want to compete, we have to use the same process.

Competition, otherwise, the problem is not whether we have our own wafer fab, but whether we have AMD itself."

If this continues, AMD will also go bankrupt!

"Mayer, you are taking it for granted. How can Easterners do OEM work for us? They are eager to squeeze us out," said a senior executive.

"If the people in the East are smart enough, they should see that there are many benefits to OEMing for us." Mayer said: "If their processors want to be sold here, they must abide by our laws. In the world,

There can't be only one processor company, otherwise it would violate our monopoly laws."

Everyone was talking, and Sanders was thinking about it. From his personal point of view, he absolutely did not want to hand over the chips to others for OEM, but now that their own technology could not keep up, it would be impossible not to hand them over to Easterners.

The wrong route is holding them back. If they switch to immersion lithography machine technology as early as possible, how can they let the Asians get the lead? Are those companies that develop lithography machines all eating shit?

"Our goal is not to compete with Loongson. At least for now, it is difficult for us to surpass Loongson, but we just need to defeat Intel." Mayer continued to talk: "Our national defense, government,

Education, etc., many government departments need to update computers, and they will definitely not buy Loongson computers, even in Europe. If we defeat Intel, our AMD company will dominate this market. When the time comes, we will continue to grow and develop.

Ten times, a hundred times. Let’s develop first, and when we close the gap with the East, it won’t be too late to overtake us.”

This sentence finally made Sanders make up his mind: "Okay, then we will go to the East and apply for OEM work from them."

This chapter is not over yet, please click on the next page to continue reading! "However, if we want to OEM, it means that our technology is exposed to Orientals!" There are still some people who object, asking their proud white people to

Yellow people bow their heads, this is too difficult.

The chip foundry must receive a complete set of design drawings, so their processors have no secrets!

If we use the same foundry as our competitors, will the foundry leak their secrets to Loongson?

"Our technology is simply not as advanced as Loongson's, so why would they care about our secrets?" Mayer said, "Moreover, we use different technical routes and different instruction sets, so what can be leaked?"

"You're talking about now, what about the future?"

"In the future, they will find that there are huge profits from contract manufacturing for us. We will take advantage of this opportunity and invite them to build factories in the United States, so that we can firmly control them." Mayer said: "Even if we want to obtain

Those smart-alecks authorized by the White House should not stop us on this matter. They will focus on Intel and let us fend for ourselves."

Sanders no longer hesitated: "Mayer, you go to the East immediately to discuss OEM matters with them."

"Me? Don't you go in person?"

"I'm going to the White House to lobby."

In this way, Mayer embarked on a trip to the East. In fact, he had no idea. If the opponent was a person who did not have an overall view, he would definitely not do the work for him. However, if the opponent was Mr. Qin,

If so, he should be able to know how to make the right choice.

Time has entered 1999. At the beginning of the new year, everything is new. Many things have to be arranged, especially the China Iron and Steel Association to discuss the iron ore imports in the new year. Qin Tao is even more busy. He has been in the capital and China Iron and Steel.

The leaders of the association were mixed together. On this day, Zhao Ling walked gently to his side while feeling dizzy.

"Brother Tao, there is a new situation at SMIC. Mr. Zhang is undecided and has come to ask for your opinion."
To be continued...