When the plane started to take off, Ye Yifeng lay on the small double bed to watch a movie, but found Tang Mo with a worried expression.

"What's wrong? Auntie is here?"

Tang Mo turned his head and looked at him and told Ye Yifeng about the matter.

Among the brands endorsed by Ye Yifeng in the past two years, Nike has been the ones that he endorsed.

Although Adidas has always wanted to poach him, he has never succeeded.

Yesterday, Nike formally sent a warning letter to Wasserman because Wasserman is Ye Yifeng's agent.

The reason is that Ye Yifeng's personal brand has gone from making fashion casual wear and men's shoes to launching sports clothing and sneakers in the past week.

In this case, the brand will turn a blind eye.

But Ye Yifeng has already reached the verge of default from fashion brands to sports brands.

For example, there will be exclusive terms in the signing of endorsement contracts for clothing brands. Simply put, if you sign Nike, you can no longer endorse brands like Adidas and Puma.

But there are also differences in grades.

For example, Ye Yifeng also endorses high-end men's clothing brands.

Top luxury, high luxury, light luxury, high street, fashion, sports, etc. all have different audience groups.

With only the "clothing" item, Ye Yifeng's endorsement has already occupied the full seat of his body.

In other words, it is impossible for more clothing brand sponsors to ask him to endorse, unless it is a replacement of the same level.

In fact, Nike's contract for Ye Yifeng is very generous.

This year, Nike signed a contract with C Ronaldo to reach a sky-high contract of more than 15 million euros per year.

From the time Ye Yifeng signed the contract in 2014 to this year, his endorsement fee has increased to 8 million euros per year.

At the same time, it is also planned to increase the contract to 10 million euros next summer, and there are voices to sign a lifelong contract with him.

In the past impression, Adidas had a greater influence in the field of football and Nike had a greater influence in the field of basketball.

However, in recent years, Nike has been catching up in the football field. Among the 100 most valuable stars in the world, more than half are wearing Nike sneakers, followed by Adidas, and then Puma and other brands.

Because of this, the conditions given to Ye Yifeng were higher than those of other companies, and of course, Wasserman's contribution to dealing with it is indispensable.

But Nike is very clear that Ye Yifeng does not have the global influence of Ronaldo, and his main market influence is in China.

But now Ye Yifeng's personal brand and Nike's products are clearly in conflict.

Almost head-on competition.

This warning letter is to warn Ye Yifeng not to personally promote personal brand products.

It includes, but is not limited to, his promotional pictures are not allowed in his personal brand store.

Otherwise he will face a breach of contract.

Nike is so tough because they have received the financial report of Ye Yifeng's personal brand.

The profit across the fourth quarter cycle of the year was about 40 million yuan.

This is not as good as the endorsement fee they gave Ye Yifeng.

Tang Mo is now unable to measure the importance of the interests between the two.

After hearing this, Ye Yifeng said to her: "Can I terminate the contract with Nike?"

Tang Mo already knew Ye Yifeng very well, but was still shocked by his words at this moment.

You are even tougher than Nike!

She shook her head and said, "It's better not to do it. You can not renew the contract until the contract expires next summer.

But is it necessary? There will be a lot of losses."

Ye Yifeng touched her soft and soft hands and smiled: "It's okay, I don't like being strangled."

Tang Mo looked at his bright eyes and instantly understood his intentions.

Although Ye Yifeng is a hand-off manager, he naturally remembers Tang Mo's efforts over the past two years.

At this time, let him draw a clear line between his personal brand and his personal brand. He may make more money from Nike in the next year or two, but his personal brand will develop very slowly.

In the past two years, it was a very terrifying growth rate to make it from an annual profit of 10 million to an annual profit of more than 30 million.

Ye Yifeng has confidence in Tang Mo.

Confidence does not come from blind trust, but from income growth.

He also remembers Tang Mo told him that once his personal brand can gain a foothold in the market in China, the value of this company will be beyond imagination.

Tang Mo was moved, but he didn't say anything else.

If Nike thought that 10 million euros a year could tie Ye Yifeng, she would have to make Ye Yifeng's personal brand worth 10 billion!

Well, set a small goal first.

Listed within two years, first hitting a market value of 10 billion!

Once the small goals are completed, challenge the big goals.

Within five years, it will hit a market value of 50 billion!

Before Ye Yifeng retired, he had a market value of 100 billion yuan!

......

Ye Yifeng has his own strong side in some things.

After he landed in Madrid, his personal social platform first announced that he would not renew his contract with Nike in the summer of 2017.

One stone stirs up a thousand layers of waves!

From a contract perspective, he no longer promotes his personal brand until the contract expires.

But after this news came out, no one else knew that the Chinese market responded the most fiercely.

After Chinese fans understand the reasons why he does not renew his contract, many people will pay attention to his personal brand.

Nike continues to use Ye Yifeng to promote the Chinese market, and at the same time sue Ye Yifeng for breach of contract!

Because Ye Yifeng has promoted his personal brand in the past year, and the news that he publicly announced that he would not renew his contract with Nike also hurt Nike.

On the day Ye Yifeng announced, Nike's stock price fell by 2%.

The decline was not large, but the market was the first to respond.

Because whether Ye Yifeng is poached by Adidas next summer or signed by other brands, it will be very unfavorable to Nike in the Chinese market.

When news of Nike suing Ye Yifeng came out, Nike's stock price fell by another 2%.

Because this is the result of both sides suffering.

At the same time, Ye Yifeng's fans launched an activity to boycott Nike.

When Ye Yifeng was enjoying training for new projects in his new home in Madrid, he was like a child walking into the playground.

A larger mountaineering treadmill.

A pool of artificial waves was specially built next to the swimming pool on the first floor of the villa. Ye Yifeng could swim against the waves, experience stronger resistance and the waves were flying.

There is also an open-air swimming pool and a wide lawn outside the villa. Tang Mo bought a kart and Ye Yifeng was able to race from the front yard to the back yard...

In the gym, Wasserman gave him a set of passing training equipment that he likes very much.

In a circular space with a diameter of ten meters, the surrounding walls are a sensing unit every meter away.

When Ye Yifeng stood in the middle and started training, a unit of light would light up on the surrounding walls, with numbers that started from milliseconds.

When Ye Yifeng kicks the ball towards the lit wall and hits it, the light will turn off. At the same time, it is unknown which unit's wall will light up and start timing, maybe on his side, maybe behind him.

He will only jump to the next one if he kicks the ball towards the lit wall.

When he started training, he could almost never be able to distract himself, pass the ball, stop the rebounded football, and observe the next unit that lighted up, quickly adjust and pass the ball, and cycle repeatedly.

This can improve his footwork and accuracy of his shot, and at the same time cultivate his habit of constantly observing the surrounding situation.

At the beginning, you are pursuing fast and are prone to passing mistakes, so the lights on the wall will not turn off and the timing is also in progress.

Later, he slowly found out that he trained faster and faster, reducing the average pass to the accurate wall as much as possible to within 3 seconds.

He also set goals for himself, striving to reduce the average pass to the right wall in this training to within two seconds while ensuring a 100% pass success rate at the end of the season!

Wasserman will help him get the lawsuit over.

He doesn't even need to come forward.

The worst result is to lose money.

The best result is nothing.

The general result is that you do not lose money and terminate the contract in advance.

European media criticized Ye Yifeng, believing that he did not respect the spirit of the contract.

Ye Yifeng doesn't go to read the reports himself.
To be continued...