The process of drug marketing is very complicated. First, the National Development and Reform Commission must set the price and determine the highest retail price. Within the range of the highest retail price, government procurement centers will bid for bidding, and hospitals will select the drug to be purchased based on the list of drugs tendered by the government.
In this process, pharmaceutical companies must first go to the National Development and Reform Commission for public relations and serve their leaders to determine the maximum retail price of drugs.
Then go to the Ministry of Health's public relations and confirm that the drugs you produce enter the government procurement catalog. Otherwise, the government procurement center does not have your medicine, and no hospital dares to use it. Then, the president who is responsible for the hospital's drug import and the director of the Pharmacy Committee will public relations to determine that the drugs enter the hospital pharmacy.
Finally, when it comes to the prescription, the doctor still has the final say. The same drug has little difference in efficacy and the price is not much different. It is the doctor's decision to choose which one to use. After all, there are countless similar drugs available in the hospital.
In the previous links, leaders and senior public relations personnel need to go public relations. The most common methods of public relations are money and beauty, especially for leaders, whether they are leaders of the Ministry of Health or hospital leaders. As long as you grasp these two, you will basically be taken down.
In the final stage, the public relations departments under major pharmaceutical companies took the public relations. These public relations are relatively ordinary, both men and women, and are considered salesmen.
They give pharmacy staff a regular prescription fee every month, with an average of one yuan per prescription. Then, according to the prescriptions of each doctor calculated by the pharmacy, the doctor will be given a commission, and the average price of a drug will be 10%-20% of the drug price for the doctor. This is the so-called kickback.
They are also responsible for communicating with the doctor. It is not difficult to get it. If you have a little eloquence, you can quietly express your meaning. Then you will tell the doctor about your own medicine, and that's basically no problem.
However, there are also many doctors who do not have access to food, food, oil and salt. This depends on the profit margin of the doctor. If the doctor is a well-known doctor and sees many patients every day, it is a big head, and such fat is impossible to let go. So all kinds of means come.
Most people will report when they cannot get it, and then choose more advanced public relations from above. These public relations are called medical representatives, and most of them are women. Basically, they can't do it.
Of course, there are also times when you touch your nose. For example, Shuguang Pharmaceutical and Shuguang Medical Equipment, the senior medical representatives of both companies have given Huang Tianba public relations. Unfortunately, Huang Tianba just doesn't miss them.
Huang Tianba was not good at treating medicine, and he used it himself to read the clinical report or even tried it himself. So it was unstoppable. The medical representatives of Shuguang probably hated him to death.
As for medical equipment, Huang Tianba originally had no right to decide to buy it. After all, he was not the vice president in charge of purchasing equipment, but he had a very exceptional privilege.
Yu Qishan asked him to confirm the equipment used in his operating room because he was the only Chinese medicine surgeon in the entire hospital. Some Western medicine equipment was different from him after all, and it was not easy to use.
He was originally supposed to be customized for Huang Tianba, but he did have this qualification. However, Lu Zhiming was stuck on the top and Wei Renjie was unhappy. Yu Qishan was stuck in the middle and he was not feeling uncomfortable, so he finally asked Huang Tianba to make sure to buy it.
Don’t underestimate this operating room, there are several ICUs below. Adding a few special care units and all the equipment in Area 18, it’s very impressive.
At this meeting, Lu Zhiming also mentioned this matter and asked Huang Tianba about equipment procurement. Huang Tianba patted his forehead and was very busy these days, but he actually forgot about this.
"Xiao Huang, please take it hard these days and do this as soon as possible. Patients in District 18 cannot do without your care. Professional equipment and professional technology can provide more appropriate services to patients." Lu Zhiming's clichés didn't have to look at anyone, just say it casually.
Everyone was used to listening to it, and Huang Tianba agreed. He thought about it in his heart, and it seemed that this matter must be put on the agenda.
But this kind of thing cannot be busy. A small problem may be a life. The last time the bipolar electrocoagulator accident has been vividly remembered. Huang Tianba cannot be careless.
Even Leng Rufeng had someone come, but he didn't let it go. He had to check the things before he could make sure to buy them. A few days ago, he fell in love with Leng Rufeng's comprehensive monitor.
Huang Tianba heard a lot of corruption in the medical system from Chen Qiang, and even saw a lot of it himself. He really hated it.
He made up his mind that if he had enough ability, he would definitely change this situation. Make the entire medical insurance system transparent and make the people truly affordable.
Rules are set by people, so if you change the rules, people also have the ability to do some things. Even if you give your life, you will be willing to do it.
This is what Ling Yunzi taught Huang Tianba. He said that fighting is not good, and one should be tolerant and give in to one's life. However, some people must not stop fighting, and these people are hit for more people.
After the meeting, Huang Tianba sent two groups of medical representatives who came smelling the bloody smell. At noon, he invited the security captain to have a meal and successfully adjusted the video of the nursing department that night.
He locked himself in the office to watch the video, while Xiao Ying met Ouyang Qingxue again. Today, King Kong went to Yanhan Villa, and Cheng or not will soon be decided.
Ouyang Qingxue and Xiao Ying were drinking coffee in the old place, while waiting for the phone call. As long as there is any information in Yanhan Villa, she would change her strategy.
Yanhan Villa was also very nervous at this moment. Bai Yunsheng did not come directly, but sent Bai Tao. King Kong also surrounded him with many media and walked into Yanhan Villa.
The media has made a strong appearance on him, but this is not what Bai Yunsheng means. Now is a critical moment, and no one can ensure that Murong Lou can be really treated well. He holds it too high and falls too hard.
However, Bai Yunsheng did not deal with the media that surrounded him. This was because Murong Lou had been ill for many years and had countless famous doctors. Even if he was a little embarrassed, it would be harmless.
King Kong did not go to Murong Tower first, but treated another injury to Murong family in the living room first.
Disease and injury are two different concepts, and illness and injury are also two different words. But in the final analysis, it depends on the doctor.
This injury is naturally Murong Xiang. He was almost crippled by Huang Tianba, and he was embarrassed in the hospital. There were many media onlookers, so he went home.
Chapter completed!