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Chapter 247 The anger from the technical level

At this time, Lin Ping, who was in China, also learned about all this through Panasonic's report.

And Lin Ping was holding a Nintendo-produced game console in his hand. This game console was delivered by Panasonic. The purpose was to let Lin Ping see how cruel the competitors were.

The shopping mall is like a battlefield, and it is fully interpreted.

Competition in the mall is not about advertising. It can be done by asking a few beautiful girls to twist their waists and sing.

These vulgar marketing methods can only attract some inexpensive consumers.

In a truly high-level war, even when the competitors fall, they don’t understand where they lose.

Wars without gunpowder are the most terrifying. Sometimes, even though they know that their competitors are making trouble, they have no way to do so. This feeling of powerlessness is like an abyss devouring the life of a company.

"Look! This is the product that our competitors have taken out. As long as the underlying data is replaced, the game console will transform from Nintendo's product and instantly become a game console produced by our EA company. Nintendo does not have to spend more energy to create high-quality content, and can quickly harvest the consumers we have cultivated." Lin Ping took the game console to the R&D center and notified all the teachers, professors, and personnel from other units involved in the project.

After everyone replaced the underlying data according to Lin Ping's prompt, their faces flushed and blue veins burst out, and it was obvious that everyone was very angry.

"How could these little Japanese devils do such an immoral thing?" Professor Jinshan angrily patted the table in front of him. Many of Professor Jinshan's relatives died at the hands of these Japanese devils. The hatred for them was deeply engraved in the blood.

"I don't know a little about it. I want to ask. What Professor Lin said should refer to game cassettes? Are movies and TV series counted as content? There are many video recorders on the market. The video recorders produced by these manufacturers are compatible as long as the format of the video tapes are. So when the video tapes are the same, what kind of movies and TV series can be watched? This..." Seeing everyone's indignation, some people want to figure out the deeper meaning.

From the perspective of videotapes, if I buy a box of movie tapes, you can't expect me to only use Panasonic's videotapes to watch the videotapes, and you can't let me use Toshiba or Hitachi.

As soon as the professor's words came out, many people looked over with obvious emotions.

Seeing this scene, Lin Ping hurriedly reached out to stop it.

No matter what happens, reason must always be put first. Only by standing firm in reason can we convince everyone, rather than letting everyone obey themselves with emotions.

"This question is very good. If you look at this issue from the perspective of a videotape, Nintendo seems to have done nothing wrong. They don't admit that modifying the underlying data was deliberately done by deliberately starting from the beginning of the design.

However, game cassettes are essentially different from video tapes. First of all, the manufacturers that produce video tapes have no connection with the manufacturers of video tapes. From a commercial perspective, film studios naturally hope that the more people buy tickets when the theaters are released, the better. When the movie is offline from the cinema, they hope that the more people buy video tapes, the better. At this moment, video tapes are just a way of media. In the future, there may be a way of disseminating CDs such as vcd or DVDs. Or, when the Internet grows up, people do not need this hardware configuration. They directly use high-performance computers to watch movies through the Internet.

However, although game cassettes can also be classified as cultural products, they are in the same category as video cassettes. However, game cassettes and game consoles are the same production company. In order to maximize commercial interests, they naturally hope to only play on their own game consoles. Once competitor game consoles can be played casually, it is equivalent to giving up the market you have cultivated. This is serious unfair competition and is not allowed in any industry.

Just like a film studio working hard to make a movie, they hope to play it in theaters that they have cooperated with, so as to better calculate the number of viewers and the actual box office income. Instead of letting their competitors take their copies and play them for free in their theaters. At that time, the money will be in the pockets of competitors, and it will greatly dilute the audience who watch movies in their theaters. For film studios that invest in filming, it will not be accepted by them in any case.

This is a serious infringement. In countries with strict intellectual property rights, such compensation will ruin the competitors.

Our game cartridges are the intellectual property rights of our company. Without our authorization, they will run directly on their game consoles. This is an infringement.

It's like a song that everyone can sing, but once it involves commercial activities, such as someone putting this song in their movies or TV series, then the copyright fee for the song must be paid." Lin Ping and everyone popularized the most basic scope of intellectual property application.

Everyone is free to sing a song, no matter how nice or ugly it sounds.

But as long as he uses this song to make a profit, he infringes on the interests of the copyright holder of the song.

Although Nintendo did not show that all this was a company's behavior, and even issued an announcement to clear the relationship between this matter, a discerning person could tell at a glance that the game console must have thought of this trick at the beginning of design.

"So what should we do now? Are we going to sue?" Looking at the game console in front of us, everyone could think of a lawsuit.

When many people heard someone mentioning a lawsuit, they expressed their agreement, but some people shook their heads silently.

"If you want to sue, it will probably be a protracted behavior. After a few years, it will still be unfavorable for us. Even if we win in the end, we will be symbolically compensated for millions and tens of millions, maybe it will be yen. At that time, we won on the surface, but we still lost behind our backs. And from the perspective of the game console cassette, when the consumer purchased this cassette, the consumer owned the ownership of the cassette. As long as the consumer did not take this cassette to make a profit, even according to the laws of the Neon Kingdom, we would have no way to deal with it. After all, it is his freedom to deal with this cassette after spending money.

Just like when we buy a piece of clothing, whether we wear it or tear it apart to make a mop, it is our freedom. If we analyze it from this perspective, the lawsuit will become very troublesome." Even people who are not very knowledgeable about the law can simply give personal analysis.

"According to your opinion, even if you win this lawsuit, it is equivalent to losing. Then we stare at the other party and do whatever we want, infringe on whatever we want?" Some people became even more angry when they heard that they could not help the other party.

"These bandits are simply shameless. Since they have the ability to build game consoles, why don't they develop games by themselves? Professor Lin has conducted such a large-scale recruitment in school in order to develop games. I heard that the number of people recruited in the future will only increase and buy so many expensive computers. So much manpower and material investment, the other party can easily use it. The more I think about it, the more angry I get. Even if I want to make an excuse, the lawsuit must be fought." Although there is no way, the lawsuit must be fought.

"That's it, it's just a fight for face. You must also let the Japanese understand that they are stealing despicable and shamelessly. And once they win, they must advertise in all media so that everyone knows it." Although lawsuits have become a way of handling that everyone recognizes.

"This lawsuit will naturally have to be fought, but this process will be extremely long, and there is a high probability that we may not be able to win. Instead of paying too much attention to this aspect, it is better to focus on our own products. The game cartridges we want to produce must be fully protected from theft. The game consoles are pirated, which is hard to guard against, and the probability of game cartridges being pirated is higher. Although we can put pressure on Neon Kingdom in the name of the company or the name of the Ministry of Foreign Affairs to investigate and deal with those pirated small workshops. However, game console cartridges do not have much technical content. Even if we investigate, the police of Neon Kingdom are just fighting guerrilla warfare with those small workshops. And even if we find these small workshops, more colleagues will emerge.

So for us, anti-pirated version is the top priority. Next, the high-quality content we produce must use anti-pirated version technology, use ram chips to add a button battery to the game cassettes. Once the power is out, the content stored on the chip will disappear. Only by adopting this method can we prevent piracy in the maximum amount. However, even if this method is adopted, it will not be prevented by those pirated pirates with strong capital. If Nintendo supports it, it will probably take two weeks to go from the launch of the game cassettes to the emergence of pirated versions. Therefore, any high-quality game will be left with us at most two weeks. Moreover, in these two weeks, we must ensure that the channel providers will not leak in advance.

Because we have added button batteries and corresponding anti-pirated designs to the game cassette, it will inevitably increase the cost of the game cassette. Fortunately, the cost increase is not high, so we can still maintain the current selling price.

I can tolerate these small red and white game cartridges. However, on the upcoming arcade, everyone must ensure that the anti-pirated version is particularly strict. The game cartridges with several layers must be designed like time bombs. As long as the other party destroys them, the content of the game cartridges will disappear instantly. "In this situation, in addition to strengthening anti-pirated versions, it is to quickly launch your own new products. Only by using the dimensionality reduction of new products can you prevent the loss of your own market share.

Everyone present heard that Lin Ping raised the anti-piracy version to such an important point. As technicians, they could understand that this was the best way besides suing the case.

After all, only after you have made your own defense can you welcome the enemy's more fierce attack. The enemy can shamelessly deal with tricks on the game console, and they can naturally play some shameful means on the game console card.

It is said that game console cassettes are expensive in Neon Country. Such a high price will inevitably bring huge room for profit to pirated merchants. As long as there are enough benefits, capitalists are willing to take all risks. The consensus on this point can be reached in a tacit understanding.

"Professor Lin, don't worry, we can definitely do it like a time bomb in the arcade game anti-pirated version. Anyone who maliciously breaks and tries to read the data inside will destroy the entire game console cassette data. At that time, he will only spend a lot of money to buy a bunch of electronic materials back and forth. And even if he tests back and forth on waste electronic materials, we can ensure that his success rate is reduced by one ten thousand, or at least by one thousand.

After all, there is nothing absolute in this world, and the design cost must be considered. 100% anti-pirated version does not exist. What we do is to make our opponents dare not easily crack it. If we want to extract the game content, we need to lose at least thousands of arcade machines to do it." The people present were all technicians. In the past, designing products only required to complete the required functions. Now, we must also do a good job of attacking and defense in the required functions. This stimulation is simply the best display platform for technicians.

When everyone thinks that arcades may be sold to the world, they can't help but feel excited. After all, this means that the products they designed will compete with experts from all over the world.

Although you can't watch the opponent with your own eyes, once you think of the product you designed, it will make those foreigners play around, especially those foreigners watch the circuit board power outage and the data disappear instantly. You can feel proud when you think about that kind of pleasure.

To ensure that there is no mistake, some people have begun to think about digging some traps on the circuit board.

As long as the power is cut off, the data on the entire circuit board will be instantly cleared. Obviously, even the idiotic opponents will try their best to power it, and even introduce power from the outside.

What you need to do at this time is to see how everyone’s technology is and how they compete for these data in attack and defense.

Seeing everyone's confidence, Lin Ping felt that the Nintendo counterfeit game console was effective. Instead of motivating these people with eloquence, he told these people some so-called principles.

It is really better to just put some real products in front of them. Only after these people have a competitive spirit and a sense of crisis will they squeeze out every bit of their talents in the subsequent design, and only by holding 100% or even 200% of their ability to design can they give a head-on blow to all the black-hearted businessmen trying to crack in future anti-theft designs.
Chapter completed!
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