Chapter 1751 1751 Someone gave out a red envelope
As for Nike, their situation in the North American market is slightly better. Although Anta is coming fiercely due to that advertisement, they can still last for a long time.
Their position as the leader seems unshakable for at least a year.
But in China, because Wang Yi is originally from China, and as soon as this advertisement came out, the daily sales in China increased sharply.
For the past five consecutive days, in terms of daily sales in China, Anta has been higher than Nike.
So at this time, Nike executives couldn't sit still.
At the Nike headquarters in the magical capital of China, the executives panicked and reported the matter to Nike's North American headquarters.
At this time, the CEO of Nike's North American headquarters was pointing at their marketing general manager and yelling.
After a sincere apology, the general manager of the marketing department said: "This matter is indeed our dereliction of duty. We have made many remedies. In addition, we have now begun to investigate the person who provided this advertising creative for Anta. No matter what the cost,
The price has to be dug up."
CEO Mark asked: "What now? Has your investigation made any progress?"
Marketing manager Qiao said: "Anta has done a good job keeping confidentiality, so we don't have much clues yet, but what is certain is that this person has never appeared in the advertising industry before. It's like he suddenly appeared.
It’s the same as it came out.”
CEO Mark Parker heard this and said: "So he is a genius?"
Joe: "Most likely!"
Mark: "Then try your best to dig him out!"
Qiao: "The conditions we are currently preparing are an annual salary of US$500,000, which is already very high. In addition, there are many other additional conditions, such as an apartment in China and an apartment in North America. We will also provide him with a car. China
One car, one for North America. If he wants to stay in China, he can stay in China, and if he wants to come to North America, he can stay in North America. In short, it is the ceiling of welfare benefits in the advertising industry."
Nike CEO Mark nodded when he heard this: "The treatment is indeed good, but what if he doesn't want to?"
The marketing manager Qiao said: "Everyone in this world is either for fame or profit. If profit cannot impress him, we will give him fame. If fame cannot impress him, we will give him woman. In short, no one can really do it."
To a pure heart and few desires.”
The CEO Mark nodded: "Okay, I'll do as you say, but we need to speed up the process. He can come up with such a good advertising idea for Anta, and we have to come up with a perfect advertising idea as soon as possible to deal with it."
…
Wang Yi was training on this day.
The playoffs are getting closer and closer, with only about ten games left, and his curve ball training task can only be completed by the last 1,000 or so throws.
While he was training, the cell phone rang on the sidelines. An Jiali took out the phone and looked at it. It was Luo Lin.
He immediately called Wang Yi over: "Wang, this is Sister Luo's phone number."
An Jiali is now acting as an assistant.
No matter who calls, they will be screened by her first, and only important calls will be answered by Wang Yi. She will hang up some unimportant calls directly so as not to disturb Wang Yi's training.
Sister Luo called and said that Anta CEO Ding Shizhong was coming to Sacramento and wanted to meet Wang Yi.
Wang Yi nodded: "Then please wait at my house for half an hour. I will come back after completing this morning's training program."
After hanging up the phone, Wang Yi continued training. As for why the Anta boss came in person, he didn't take it to heart.
That's how he is, he devotes himself wholeheartedly to training, and no matter what else you do, put it aside until the training is over.
Half an hour later, a reminder came from Wang Yi’s mind:
【Mission completed!】
[Task reward: Curve ball hit rate 40%]
When Wang Yi heard this, he was immediately happy.
He stood on the baseline of the court and hit a curve ball directly.
I saw the ball draw an arc in the air toward the outside, and then accurately fall into the opposite basket.
Seeing this, An Jiali on the sidelines showed disbelief in her beautiful eyes.
"Oh my God, Wang, this..."
Wang Yi retracted his fist, turned to look at An Jiali, and asked with a smile: "Are you handsome?"
An Jiali nodded repeatedly: "It's so cool! If it is used in actual combat, everyone will be surprised!"
At this time, An Jiali thought that Wang Yi was just having fun in his spare time during training, and did not think that Wang Yi would actually use it in actual combat in the future.
Wang Yi did not explain.
Then he wiped his face with a towel: "I'm going back, see you tomorrow."
An Jiali nodded: "I just like to hear you say see you tomorrow."
…
More than ten minutes later, Wang Yi returned to No. 90 Binhe Avenue.
Ding Shizhong has been waiting at home for more than half an hour.
At this moment, Wang Yi’s two children were playing there.
Wang Yi was a little confused. In the past, Anta's marketing manager came to talk to him about everything. Why did his CEO come in person today?
When Ding Shizhong saw Wang Yi coming back, he stood up and shook hands with Wang Yi enthusiastically: "Wang Yi, today I can see you in person. It's a pleasure to meet you."
Wang Yi and Anta have signed a contract for so long, and this is the first time the two have met. After all, Anta's boss has a lot of things to do, and he is just signing a spokesperson, so there is no need for him to come forward in person.
But it's different now.
Wang Yi is no longer the Wang Yi he used to be.
The reason why Anta can defeat many foreign brands is because of the popularity created by Wang Yi.
Now, whether Anta can surpass Nike depends on Wang Yi.
So now Wang Yi is no longer a simple spokesperson, but a cash cow for Anta and an important member of Anta.
So he had to come and visit in person.
Wang Yi also replied: "Nice to meet you."
Then he glanced at the two children playing in the living room and said to the nanny: "Please take the children to play somewhere else and let's talk for a while."
The nanny nodded: "Yes, sir."
Then he took his two children out. Wang Yi's mother knew that Wang Yi wanted to talk about something, so she took the children with her nanny.
Finally, Wang Yi said to Ding Shizhong: "Boss Ding, what kind of wind brought you here today.
Ding Shizhong smiled and said: "You helped us solve a big problem. Of course I have to come to thank you in person."
The two exchanged a few words, and Ding Shizhong directly took out a card:
"Thanks to your creativity in the advertising matter, we were able to turn the tide of the war. Now the matter of smashing the sneakers is not only not regarded as an own goal, but is considered by many people as a successful marketing strategy."
"Consider this a red envelope from me."
Wang Yi did not refuse and asked with a smile: "How much is this?"
Ding Shizhong shook his head and said: "Not much, 6 8s, just for good luck."
Wang Yi nodded: "Then I won't refuse."
Chapter completed!