nBa...

Bai Yuejin is not too old and antique at least. Although he doesn't know the level bowl, he still knows at least what nBa is.

After all, in the 1990s, due to the influence of the Flying Jordan, a basketball craze was still set off in China.

Although middle-aged people like Bai Yuejin don’t like to watch football, they can’t resist the news about nBa every time. Over time, he will know what nBa is.

But although he knew, he never thought about advertising on it.

Or in his subconscious, he just regarded nBa as a sports game and did not realize that this was a big vintage and fortune.

I didn't expect that my son could come up with such a wonderful idea. Sure enough, the young man's brain is more flexible.

For a moment, Bai Yuejin's heart was filled with emotion.

But, how should I call this advertisement?

Even if you don’t know much about nBa, with the example of the Bowl before and after, Bai Yuejin could realize that the price of advertising on nBa is definitely a expensive number.

But he believed that his son would never mention this for no reason, so there would definitely be some information. What's more, in addition to himself, his son was also very clear about some of the situations in Yuejin Food Company and would never be aimless, so he sat there and waited quietly.

Sure enough, Bai Qing didn't mean to keep it indifferent. After pondering for a while, he explained to Bai Yuejin: "But nBa's advertising fee is also quite expensive, and it is definitely not something that a small company like us can afford. After all, its advertising is based on seasons. However, sometimes, a good advertisement does not have to use such traditional video advertising or print advertising, or it is a spokesperson or something like that. There is also an advertisement called event marketing or hot marketing!"

Bai Yuejin:???

Although he knows every word his son says, why can’t he understand after connecting it?

Bai Yuejin couldn't help but look confused on his face.

Of course, Bai Qing had no intention of being upright and continued to give a popular science explanation to Bai Yuejin: "The so-called event marketing is a means and method that attracts the interests and attention of the media, social groups and consumers through planning, organizing and utilizing people or events with news value, social influence and celebrity effects, so as to increase the popularity and reputation of the company or product, establish a good brand image, and ultimately promote the sales purpose of the product or service.

Simply put, event marketing is to grasp the rules of news, create events with news value, and through specific operations, so as to spread this news event, thereby achieving the effect of advertising..."

Hearing the meaning of Bai Qing's popular science, Bai Yuejin nodded without understanding, but there was still a look of confusion in his eyes.

"Take this example, now our spicy strips are unrecognizable in European and American countries. If you want to open up the market quickly and increase your popularity, you need advertising. Ordinary advertising is nothing more than telling consumers what our products are and how wonderful it tastes. However, print advertising or video advertising, either has limited communication strength and cannot win customer trust at once. It is expensive and has a long time. The cost required for sponsoring bowls and nBa is not something we can afford..."

"Yeah yeah ~" Bai Yuejin was like a school-good student, nodding desperately.

"The reason I mentioned nBa was that nBa has a huge influence in European and American countries and will attract a lot of attention. We can use this to create a hot event related to our spicy strips, use the curiosity of the media to spread and discuss, and ultimately achieve our goal of promoting our own products!"

Hearing this, Bai Yuejin finally understood what Bai Qing meant. His eyes lit up. This idea was really interesting.

He suddenly felt that his son's mind was full of all kinds of strange ideas, and he could even think of such ideas.

He couldn't help but pat his son on the shoulder.

"But, how should we do it?"

After admiring, the question returned to its original point. Bai Yuejin looked at his son, hoping to get a more certain answer from his son's mouth.

"Who is the most famous star in nBa now? It must be Jordan. After all, he is a flying man, and he can be called the embodiment of basketball. Of course, people with the status of Jordan are something we cannot afford, and they will not cooperate with our marketing needs for this little money." Bai Qing sighed, and then introduced it in detail to Bai Yuejin: "So we need a person who is not as valuable as Jordan, but has considerable appeal and influence in nBa. It is best to be a person with a news physique to act as our target. In my opinion, the big shark O'Neal is a very good choice!"

Although Bai Yuejin didn't look at nBa and didn't know who the big shark O'Neal was, he still sat there patiently waiting for Bai Qing to continue to solve his doubts.

It doesn’t matter if you know who this person is. If you have time, ask him well. The key now is to figure out how to operate.

"Although O'Neal is not as high as Jordan, he is also a star, and the value of endorsement is not something we can afford. Fortunately, we don't need him to endorse, so as long as we pay a portion of the money and persuade him to go to a critical time point in a key game. When the break is paused, take out our products, eat one, and then make a look of enjoyment. This is enough. Next, the media with good things will definitely explore and find out what the mysterious food O'Neal eats. Let's help the waves later, and then it will be easy to

The purpose of promoting spicy strips can be achieved. O'Neal does not need to endorse. Just take a bite and you can get rewards. We have gained popularity abroad and promoted our products. The media have won hot topics in the report. It can be said that they can kill multiple shots in one fell swoop. As for the choice of the game, I think the All-Star Game is good. Nothing can attract the attention of fans more than this game. Moreover, such carnival-like exhibition matches are easier to create hot topics. O'Neal will not seem too abrupt when eating here..." Bai Qing told Bai Yuejin in detail his idea clearly.

At this time, Bai Yuejin couldn't help but look at his son with shock, and couldn't help but feel a little awe in his heart.
Chapter completed!