"Boss, today's data has come out."

At the same time, while Bai Qing was investigating the situation of hot sauce with Su Xiaojing, in the office of Jiawei Food Factory, Sun Yaoquan, the chief of the sales department, stood in front of Bai Yuejin and printed out a copy of the

The data was handed over to Bai Yuejin with both hands.

After several days of free delivery activities, they delivered products worth tens of thousands in one go. Although the products, packaging and capacity of the gifts were all specially made, they could not handle the large number. The accumulation was not a small sum.

number.

However, the amount of the products given away is not large after all. They have been carefully researched and calculated. They are just enough to keep people at the point where they will fall in love with them, and they are not too low or too high.

Therefore, according to their calculations, for those who prefer to eat hot sauce, the gifted amount should be almost completely consumed. If the hot sauce wins their love, then the first wave of purchases should occur today.

.

Whether your own products are successful or not depends on today's sales data.

Previously, in order to spread the goods as much as possible, the salesmen in the sales department almost went to all the large and small supermarkets and canteens in the city. They talked a lot and talked about how to get their products into the market.

Sales terminal.

Then, starting from the afternoon, these sales staff worked tirelessly to visit various sales points again and made a statistics of today's sales.

At this time, what appeared in Bai Yuejin's hand was a statistic of today's sales.

When Bai Yuejin heard Sun Yaoquan's words, he subconsciously raised his head and took the data from his hand immediately. However, he did not look at it immediately in a hurry, but subconsciously glanced at Sun Yaoquan's face.

.

What is the sales situation today? His face is the most intuitive reaction.

Fortunately, Bai Yuejin didn't see any slump or depression on his face.

Bai Yuejin's heart dropped slightly. It seemed that today's sales situation, even if it wasn't very good, at least wasn't very bad.

With this thought, Bai Yuejin immediately focused on the data in his hand.

Today's sales volume, according to statistics, is close to 7,000 bottles. Among them, the cumulative sales volume in stores in major schools is about 1,700 bottles, and the cumulative sales volume in some canteens around the construction site is about 2,200 bottles. These two groups alone

, accounting for more than half of the total sales, and the remaining 3,000 bottles or so were provided by other large and small supermarkets in the city.

This kind of sales volume is not good, but it cannot be described as bad. It can only be said to be average, which is similar to what they expected.

Even if he didn't achieve the best result he expected, at least he passed the passing line.

This shows that the previous free distribution activities of Jiawei hot sauce have conquered the taste buds of many locals.

"Such results are not bad. At least, they are similar to what we expected before."

Bai Yuejin put down the data in his hand, raised his head, and spoke to the subordinates in front of him.

It is true that he was a little disappointed when he did not reach the ideal data in his heart, but he still did not show it in front of his subordinates. After all, as a boss, he also needed to strengthen the confidence of his subordinates and cheer them up.

, after all, we still have to rely on them to charge and fight from the front.

"Well, today is just the beginning. Maybe the next data will surprise us. After all, people also need some time to accept and get used to the taste of our products." Sun Yaoquan agreed to Bai Yuejin.

Said like.

"Of course, we have to add some fire to stimulate them..." Bai Yuejin stood up, took out two cigarettes from the cigarette case on the table, and threw one to Sun Yaoquan, while he

Hold the other one in your mouth, take out the lighter and light it, first take a deep breath, then slowly walk to the window behind you, look at the factory scene outside, and slowly spit out the smoke, this

Then he spoke to Sun Yaoquan.

The so-called excitement has been clearly studied when formulating the promotion strategy. Naturally, it is the batch of special hot sauce with a winning rate of 50%.

Although hot sauce is not consumed as quickly as a drink, people have the mentality of taking advantage of it. Buying one bottle can still easily arouse their desire to buy.

Besides, the taste of Jiawei hot sauce is really in line with the eating habits of Tobu people.

Not to mention the diced pork inside, it doesn’t taste very delicious at all.

This method, which has been used in the beverage industry in previous lives, is still new to Tobu people in this era. What's more, even some brands of beverages also engage in such activities, but the winning rate is 50%.

It's simply sensational.

This is basically equivalent to selling at half price.

However, compared with half-price sales, although in terms of final cost, it is just a different approach to the same goal, the psychological feeling it brings to consumers is completely different.

The former means poor sales and selling at a loss, but for consumers, it is often a matter of buying up and not buying down. The cheaper you sell, the less consumers will buy it and just watch indifferently.

The latter symbolizes luck and small surprises in life, making it easier to win the favor of consumers.

"Yeah, maybe with such a stimulus, the sales volume may suddenly increase." Sun Yaoquan also lit up the cigarette, took a deep breath, and then agreed.

The high prize rate brings not only unexpected surprises to consumers, they are also very likely to give the product to their relatives and friends because of this small surprise. This is equivalent to a kind of word-of-mouth communication, and then soon

It may lead to a geometric explosion in sales.

What Jiawei hot sauce lacks now is not sales volume, but how to promote its products to more people's dining tables so that more customers can recognize and accept it.

This is often the most important problem faced by many new products.

New products represent the unknown, and for consumers, their attitude towards purchasing goods generally tends to be conservative and they are more willing to choose products with which they have experience.

However, nothing can make consumers relax their guard more easily than word of mouth among consumers.

At this time, Bai Yuejin and many senior executives of Jiawei Food Factory felt more and more how correct the promotion strategy that Bai Qing led them to formulate was...
Chapter completed!