Chapter 419 Hot sauce is a big market
"Dad, why did you suddenly remember to do this?"
After Bai Qing was relieved, she asked Bai Yuejin again.
"Didn't our factory always make spicy strips? Now the spicy strips business is developing very quickly. It is well-known in several surrounding provinces. It can be said that the supply is in short supply. Therefore, since this year, the production line has been almost at full capacity, and the profit in the first half of the year is still quite considerable. For this part of the profit, I discussed with several management teams and expanded the production workshop again. During the construction process, an old man employed by the local area to look at the materials always carried a bottle of sauce when he was having dinner. By chance, I tasted it once. The taste was quite good, so I bought his recipe. Anyway, we are also making chili products. It's better to expand the industry and make chili sauce. After all, there is still a demand for hot sauce in our area!" Bai Yuejin said to Bai Qing.
After saying that, probably to show Bai Qing something to make his ideas more convincing, Bai Yuejin walked into the kitchen. When he came out again, he had an extra bottle in his hand: "Try it, this is a product that our technicians have tried to adjust according to the formula."
Bai Qing is also a person who is not happy with spicy food, so when he heard Bai Yuejin's words, he took the bottle directly, and when he unscrewed it, a smell of spicy sauce came to his face.
fragrant!
This is the first thought that comes to Bai Qing’s mind.
In addition to the oily aroma of the hot sauce, there is also a light meaty aroma.
Bai Qing looked down and saw that the bottle was covered with red hot sauce, with a layer of red oil on it, which looked shiny and very appetizing. Bai Qing picked up the chopsticks and stirred it in the hot sauce for a few times, and even took out a small piece of meat.
This is……
Bai Qing was immediately surprised.
This is the pork hot sauce in my memory.
In my previous life, a spicy sauce was popular throughout Dongwu. It was a pork spicy sauce produced by a local company. Its unique fragrance has been sold for more than ten years. When Bai Qing was in high school, her family was not in good condition. I don’t know how many meals I had, but I spent it on steamed buns and pork spicy sauce.
Break the steamed buns, fill them with a spoonful of pork spicy sauce, and stuff them into your mouth. Not to mention how delicious it is, and it is special for serving.
Unfortunately, later, as the production companies cut corners, the pork was getting less and less, the red oil was getting more and more, and the gaps in the bottle became bigger and bigger, and they eventually died.
In my memory, pork hot sauce seems to be a product that will be launched in about 2002. I didn’t expect that I could taste this taste today.
"Xiaoqing, what do you think?"
While Bai Qing was immersed in her memories of the past, Bai Yuejin, who was on the other hand, saw Bai Qing remain silent for a long time, couldn't help but ask anxiously.
This is the first time he wants to start a business according to his will, so he can't wait to get recognition and support from Bai Qing.
Bai Yuejin's words woke Bai Qing up. He thought for a moment before speaking to Bai Yuejin: "Dad, the taste of this hot sauce is really good, and it has its own characteristics, which can easily make people shine. However, have you ever inspected the market?"
Although Bai Qing also knew how popular this pork hot sauce in his previous life was once. At its peak, the famous Lao Ganma was suppressed in the Qindao area and even sold to several surrounding provinces. If it weren't for his own death, it wouldn't have fallen eventually.
"The domestic hot sauce market is still quite broad. Although it is inconspicuous, at least in the scale of billions to tens of billions. When I wanted to build this brand, I specially sent someone to conduct some market research." Bai Yuejin said to Bai Qing.
Bai Qing nodded, and without slapping his head, he immediately started to investigate the market first. From this point of view, Bai Yuejin is already like a real entrepreneur.
"The southern market is now mixed with many brands, and the battle is quite powerful. After all, the southern tradition of eating spicy food is much longer than that of the north. Now there are mainly larger brands such as Lao Ganma, Lao Gandad, Yongfeng, etc., and dozens of local brands. In the northern region, it is relatively not so intense, and the products are mostly simple spicy sauces produced by local pickle factories. So this is our opportunity. Our technicians brought back many local spicy sauces from various places. After comparing and tasting, they found that it was our own products, which tasted better and was more attractive." Bai Yuejin continued to speak to Bai Qing.
Bai Qing nodded. As Bai Yuejin said, the competition for brands in the south is still relatively fierce. After all, due to climate, the history of eating spicy food in the south is longer. In the 1980s, the state-owned Yongfeng hot sauce was the leader in the industry, with an annual production of 1,570 tons of hot sauce, a revenue of over 4 million yuan, and a profit of about 700,000 yuan.
However, Yongfeng Hot Sauce's status as a state-owned enterprise is destined to be confusing its management and lagging in thought, which can be said to be a self-destruction of the Great Wall.
Brands like Lao Ganma and Lao Gandad have been established in just three or four years, and they have been able to fight with Yongfeng Hot Sauce on the market.
Of course, there are also mixed things here. For example, Lao Gan Ma, which is popular, can be seen in many places in the southern market, but in fact, most of them are "violent ghosts", such as "Hunan Lao Gan Ma", and more of them are just under the name of Lao Gan Ma. In fact, the real Lao Gan Ma sauce in Guizhou is not that high.
Just as Bai Yuejin said, this is their opportunity.
Many brands in the south are hard to distinguish in the market and want to squeeze out the market. They have no time to take care of the hot sauce market in the north. If they launch hot sauce products at this time, it will be no problem to gain a foothold in the north. In the future, they will not be able to fight with Lao Ganma.
After all, many northerners are not particularly fed with hot sauces such as Laoganma, which are fermented black beans. On the contrary, the hot sauces of meat are more popular. On this basis, they can expand their product lines, such as beef products, chicken products, etc., to form a product system different from southern hot sauce. Even if they enter the south, it is not impossible to do it.
Thinking of this, Bai Yuejin's gaze, Bai Qing showed a faint smile: "Dad, you have prepared so well. I think it's hard to support me even if I don't want to support me. According to what you said, this industry is indeed quite good. If you want to do it, let it go. I also expect you to make a lot of money and be a second-generation ancestor who will die in the future!"
It was normal to listen to his words, but when he heard them, the style suddenly changed. So Bai Qing got the word "get out" in the laughter and crying Bai Yuejin...
Chapter completed!