Chapter 104 The winner
There is also an LCD monitor on Lin Dongtian's desk. The LCD monitor was originally placed on the bsp; but now Lin Dongtian's eyes are all staring at the thick stack of reports in his hands.
It should have been time for dinner now, but Lin Dongtian not only had no appetite at all, but even the competition that his son was about to start seemed to attract his attention.
After seeing the report in his hand, Lin Dongtian's face, which had always been calm, was a little undetectable.
Lin Dongtian is a businessman. As a businessman, he certainly knows what is most important to him.
Lin Dongtian can rely on strong funds to call for wind and rain in the interstellar field. If there is no large amount of capital investment, it is easy to lose control of the situation.
Although the clubs controlled by Lin Dongtian are profitable, these profits, as well as the underground capital flow and legitimate industrial profits of Lin's enterprises, are insignificant.
The greater the business, the greater the risk. Especially when there is a problem with the pillar industry, the company is easily in crisis.
After putting down the report in his hand, Lin Dongtian picked up the direct phone on the table.
"Let Mr. Zhang, Mr. Song and Mr. Bian come to my office within three minutes." Lin Dongtian tried his best to control himself and prevent his voice from reflecting his emotional fluctuations.
"The two major markets of biopharmaceuticals and cosmetics actually shrank by 30% last quarter, especially last month, and we actually lost nearly 10,000 yuan. If we continue to follow this trend, we may not even be able to hold on this quarter and will declare bankruptcy."
Lin Dongtian waved the report in his hand angrily and saw that the three executive vice presidents of Lin's enterprises standing in front of him, Lin Dongtian finally lost control.
"Give me a reason."
"We made nearly 40 million profits in the biopharmaceutical and cosmetics market last quarter. But in this quarter, we actually lost all the way and the loss this month reached more than 10,000. You are all the best managers in China, but what you showed me is this result?"
"Chairman... I know we are not doing well." Zhang Liansheng, who claims to be one of the best professional managers in the country, said slowly. "It is undeniable that the company is indeed at a time for life and death."
"Yes, we made a lot of profits in biopharmaceuticals last quarter, but if we look at the current situation this month, we will continue to lose money next month." Song Xin, known as one of the pioneers in biopharmaceuticals in China, couldn't help but say.
"Until last quarter, we were still unifying the whole country because our scale and technology are not comparable to any company in China. But the situation was completely different in this quarter. Amgen, Geistute, the two giants of American biopharmaceuticals, have actually signed secret contracts with domestic pharmaceutical factories, especially the newly established factory in Shanghai. It has only been successfully put into production last month after just six months of construction."
"Their new plants have a production capacity of 5 times that of ours. They themselves are far better than us in the development of recombinant genetic drugs and their prices are much lower than ours."
"How much lower is their price than us?" Lin Dongtian finally slowly recovered from his calmness.
"For example, in terms of drugs for treating polysclerosis, their prices are 17% lower than ours." Song Xin slowly spit out this data.
"Seventeen percent?" Lin Dongtian's face suddenly became ugly again.
"That's right, so the price war has completely lost its meaning. Even if their prices maintain the status quo, they are basically our cost price." Although Song Xin was still calm, his hands were already nervously holding each other.
"And next month the biopharmaceutical factory invested by geistitute in Guangxi will also be put into production and its production capacity will be 4 times that of ours. So by next month the geistitute that will force the market will definitely cause a further decline in drug prices. So..."
Song Xin looked at Lin Dongtian's ugly face and finally didn't dare to say the following words.
"So as long as geistitute is put into production, we will have a dead end if we maintain the status quo, because we cannot sell it at a lower cost." Zhang Liansheng saw that since he had already said this, he gritted his teeth and said it.
Lin Dongtian took a deep breath. In just a few dozen seconds, he had analyzed the current situation in his mind. Lin Dongtian, who had been rolling in the wind and waves for so many years, slowly recovered from peace in the face of such a big crisis.
"What's going on in the cosmetics market?" Lin Dongtian rubbed his head.
"The cosmetics market is affected by the general environment. In the last few months, the famous brand Tkii was found to contain carcinogens in the Japanese market. The entire industry has been affected. Many people have panic about cosmetics, so the sales of the entire industry have dropped significantly." Zhang Liansheng said slowly.
Lin Dongtian nodded and said, "That is to say, this is just the impact of the general environment. As long as these events are forgotten by the public, the entire cosmetics market will recover?"
Zhang Liansheng said: "It's right, according to our analysis, the entire market will recover in three months. However, according to the current situation, many companies cannot stand the industry cold wave in the past three months. This will cause the entire cosmetics market to reorganize."
Lin Dongtian sighed and said, "Does we include those who can't last for three months?"
Zhang Liansheng nodded and said, "According to the current situation, we will only go bankrupt or be acquired in three months."
Lin Dongtian was stunned for a while before he calmed down again: "Since you gave me the quarterly operation report in advance, it also explained that the situation was urgent, have you thought of a countermeasure?"
Zhang Liansheng said: "We have thought of a few countermeasures but we cannot guarantee that we can escape the danger smoothly."
Lin Dongtian nodded and said, "Let me tell me."
"First, we sued the two companies through judicial channels for unfair competition and illegal dumping of drugs disrupted the legitimate operations of the drug market. Because there are quite a few companies hit by these two companies, there are probably many that support us."
"Then we have to give up some pharmaceutical production that has no technological advantages at all. We specialize in producing products that we have advantages and need to expand production lines to give up older production lines. This will reduce costs and gain a foothold in the face of market price competition."
"Expanding advertising investment in the cosmetics market will enhance the image and popularity of our brand so that we can quickly seize the market when the market recovers."
Zhang Liansheng paused and said that when he was talking about the three measures, his head was raised, but after he finished speaking, his head lowered. "But the first point is that the legal departments of the two companies are not fuel-efficient, even if we can win the entire lawsuit, we can't afford to delay the time for the second and third points. And even if we conservatively estimate that we will need nearly 500 million yuan to re-enter the latest production lines of the two drugs."
Lin Dongtian looked at Zhang Lianxin, who lowered his head and said, "It seems that you already know our financial situation very well."
A helpless look appeared in Zhang Liansheng's eyes. As the best professional manager in China, he would only have such a look when he had no choice.
"We happened to invest in a production line last quarter, and the medicines produced by that production line were also products that were about to be put on the market after the geistitute was put into production. That production line has consumed most of our working capital. So with our current capabilities, the second and third points, we can't do anything at all."
Lin Potian sighed and knew that most companies sometimes went bankrupt not because of poor management but because of poor luck. Such a situation is as different as a natural disaster.
It's like you worked hard to spend all your savings and borrow money and bought a house that took many years to pay off. Then you happily slept and woke up. The real estate market had collapsed. Yesterday, you still had to spend all your savings and owed a lot of debts to buy the house that you bought has become worthless. And the important thing is that you have to pay back the bank's money.
Lin Dongtian feels almost like this now.
Ordinary people may no longer be able to control their feelings. However, Lin Dongtian has become more and more calm. Some people become more and more calm when they are at the most dangerous times.
Lin Dongtian is such a person, so he has reached his current position.
"Switch some of our branches with very little profits into the fastest time." Lin Dongtian made this decision in a moment. "How much more can we get from the bank?"
Zhang Liansheng said: "The bank is also very clear about our dilemma because the risks are too high. Not only does the banks that have relationships with us no longer provide loans, but some customers who have formerly had asked us to pay back voluntarily."
Lin Dongtian said in a hatred: "Domestic companies are indeed short-sighted."
Zhang Liansheng nodded and said, "Although some banks know that providing funds to us can help us overcome difficulties, no one is willing to take such risks."
Lin Dongtian looked at his hands and said calmly: "Since that's the case, we will give up on biopharmaceuticals and invest all our funds in the cosmetics industry."
Zhang Liansheng was shocked, but his face regained his spirit.
"We had already discussed before we came to the office. This is the only way we can get out of trouble. We thought you would not be willing to give up the company you founded by yourself even if you thought about it. I didn't expect you to make up such a determination within such a quick time."
Lin Dongtian said silently: "We will grab what we lose one day. But we have to give up in this situation at present. Since you have considered this, how much more money will we have to invest in cosmetics if we give up on biopharmaceuticals?"
Zhang Liansheng said: "Since we are determined to give up biopharmaceuticals, we must make a comeback in cosmetics, so if my plan is to become the leader in recovery in this restructuring opportunity in the cosmetics market, we must invest nearly 200 million yuan."
Lin Dongtiandao: "So even if we sell all our shares in Biopharma for funds, it may not be enough."
Zhang Liansheng said: "According to the current situation, we use all our funds to sell biopharmaceuticals. Although we may not be able to become the market leader, it should not be a problem to make profits and survive in three months."
Lin Dongtian waved his hand and said, "If this happens, our company's scale may be reduced by half. And even the cosmetics industry may have biopharmaceuticals in the future, so this time it either needs to do it without doing it."
Lin Dongtian looked at Zhang Liansheng and said heavily: "You can prepare funds according to your plan, and I will find a way to find a way."
"Okay" Zhang Liansheng nodded.
There was no such helpless look in his eyes.
"Okay, you go down and prepare first. Bian Qishen, please leave it first. I want to discuss something with you." Lin Dongtian's eyes returned to the computer screen in front of him.
The countdown of 5, 4, 3, 2, 1 has begun on the interstellar screen on that LCD monitor.
"What competitions can we get the funds we want recently." Lin Dongtian nodded to Bian Qishen.
Bian Qishen smiled bitterly and shook his head and said, "There are only CPL for this period of time. Unfortunately, we have given up on the CPL Professional League. If we have given up on the CPL Professional League, it will not start until March. CG will start in June like the rest of the Master Invitational Tournament, which will be bet on a large amount of funds. The Pop Cup Ontop Invitational Tournament will not be held until the second half of the year."
Lin Dongtian looked at the competition and said, "No? Then what if I want to have it within three months."
Bian Qi was stunned for a moment, but he immediately showed a knowing smile.
"Give me a month and a half and I promise in a month and a half there will be a game that will attract enough money to bet."
After Bian Qishen walked out of the door, Lin Dongtian lay in distractedly on his wide chair.
The decision just now actually consumed all his energy.
But he just lay down for half a minute and picked up his cell phone and dialed a phone number.
The phone dialed just twice, Lin Dongtian heard the sound of laughing like a fox.
Chapter completed!