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Chapter 229: Leaping from the Dragon Gate

Updated: 2012-08-16

I don’t know how courage Stein put the NBA All-Star Game in Las Vegas casino. I guess even if the matter is decided, this old guy is still nervous.

Where is Las Vegas? A world-renowned casino, but in any sports, the most taboo thing is to be related to gambling. Once football is involved, the Italian league will collapse and the wealthy families will fall.

Even if Stein is the number one dictator who stomped his feet and trembled in the NBA, he has to be wary of this problem. After all, betting on football is a cancer that cannot be eradicated, and no matter which league is trapped in, it will be a big trouble.

So when he was finalizing the venue for the All-Star Game, even if Stein faced great temptation, he did not put the final location in Las Vegas as soon as possible.

After all, this place is famous all over the world. If you are not careful, you may gain all the reputation of the NBA. So even if Stein faces a lot of money, his decision is very cautious.

Although every sports league is not clean, as long as you want to dig, there are a lot of messy things inside, but outsiders still have a prosperous prosperity in a bunch of flowers and outsiders can't see it.

Stein was a little resistant to being involved in Las Vegas because of this reason, and he had some things that he had not explained to more people. Now FBI is secretly investigating some people in NBA.

Although there was no final conclusion on that matter, an old fox like Stein could always hear some of the wind.

At this time, it is always wise not to take things into your own affairs, but in the end, Stein really failed to withstand a ** offensive in Las Vegas. Compared with other places, this place is simply too rich!

New York is a treasure land, but if it is just about throwing money, it is definitely not comparable to Las Vegas.

Even the prodigal son of Dolan had to retreat in front of those tycoons in the gambling city. He had saved up his family, but these gamblers had not made any money.

Therefore, Las Vegas can instantly defeat its competitors in terms of business and investment.

In the end, money defeated reason. Las Vegas' hardware and software is really great. There is no place to play a more luxurious super party than here, so Stein finally didn't make any other choice.

But when he agreed to finalize Las Vegas, Stein also said that this has nothing to do with the gambling industry.

This is not because Stein was too careful. When Taganian coached the Rebels, it was because after winning the NCAA championship, a reporter found that his four main players were mixed with a gambler.

So many speculations and dark ideas about the game were unfolded. The four extremely talented players under Tacanian were unable to enter the NBA in the end, which was inseparable from the exposure of this matter.

Tacanian himself was forced to resign because of this incident. Even NCAA was so afraid of being involved in gambling, not to mention a pure business alliance like NBA, which made Starn not be careful.

Even though he was coveting the luxury facilities and operating income of Las Vegas, Stein could agree to host the All-Star Game here, but he did not agree to have an NBA team here.

The gambling tycoons actually planned the result later. They needed to find some other excitement outside the casinos everywhere, and NBA was undoubtedly a very good choice.

Moreover, NBA is now globalizing, and the casino is optimistic about its operating prospects. Moreover, they have funds and tourists from all over the world, so they are not afraid of losses in home games.

However, Stein and the NBA League did not accept the words of these casino tycoons, so those gamblers turned their target from NBA team to All-Star Game. They were trying to let the NBA guys see the benefits here.

Only a small group of people care about these extra-track tricks, because they involve their interests, so they care about these things, but for fans and players, this is just a carnival party.

Fans who came from all over the country were just preparing to spend three days of happy time in Las Vegas, and those players who came to participate in the game were also performing, which was just a big show.

Not many people know how many business operations are starting around the All-Star Game, but the value of any player who can show his face in this scene will naturally soar in an explosive manner.

There is no need to say much about this. TV stations in hundreds of countries are responsible for broadcasting. Generally, advertisements are probably not effective, otherwise there wouldn’t be so many people who would break their heads and want to get into the All-Star Game.

Look at O'Neal's expression when he was reversed and squeezed out at the last moment by Chen Feng, you will know how much this guy cares about being able to appear in the All-Star Game. After all, it's all promotional for advertisers!

In fact, there is no need to consider the losses of the losers. Chen Feng can understand how much economic value it contains just by looking at his sneaker contract.

Adidas had never nodded to Falk's one-year contract before. As a result, Chen Feng had just entered the All-Star Game, Adidas was busy preparing to sign immediately.

Moreover, not only did Adidas agree to Falke's unreasonable requirements for the one-year contract, but the price they gave was also increased from the eight million Falke's request to $10 million.

This is definitely not because Adidas has money and nowhere to spend it, but they suddenly saw how fierce Chen Feng is. More than one million votes a month are considered to be fierce!

This is simply cruel and not a human being! So since Adidas has spent eight million, it doesn’t care about spending another two million. Anyway, James’ contract with Nike will have to be 15 million that year!

Although Chen Feng's contract is only one year, Adidas is now starting to show goodwill, undoubtedly paving the way for a long-term contract in the future. They agreed to all the conditions so happily this time, just for the future.

Anyway, even if a one-year contract is a loss, it will not be too heavy. But if Chen Feng is really worth so much, Adidas' promotion channel will naturally spare no effort to create a brand new idol.

Can Nike create gods, is Adidas worse than them? Although he was a little embarrassed by Nike's repeated heavy punches in the basketball market, where is Adidas's background?

If they seize a bombshell that can be launched now, they may really be able to regain some face on this lost ground, or this is an opportunity for Adidas to regain the market.

So they did not tangle with Falke for too long in terms of the contract details. Almost at the same time when Chen Feng was confirmed to be on the starting list, these guys had already finalized the one-year contract.

Even if this is a one-time deal, they plan to knock it a little louder. As for Falke, this old guy is not worried that Adidas will lose money with him.

This is the effect Falke needs. He was fueling the fire from behind, and this is the case. Whether he can enter the All-Star Game is entirely a confirmation of a player's market appeal.

Just like when Yao Ming first entered the All-Star Game, this guy was the absolute voter during the online voting stage, with more than three million votes, which was simply killing other competitors in seconds.

This time, it was revealed that the reversal of James was completed by him in the last few days because he was injured and absent. Otherwise, the vote king would still be taken away by him. Even if the little emperor's popularity soared, he would not be able to threaten him for the time being.

He won the ticket king and became the No. 1 pick. There are such a series of iconic events shining behind Yao Ming. No one agrees to be the most popular king of all-stars, so a lot of commercial cooperation will follow.

Chen Feng doesn't have so many innate advantages. He is not a No. 1 pick. This kid is just a rookie in the second round, and he has no college experience. He is just a complete grassroots.

Moreover, he is not a big shot, but he just exerted his sudden force at the last moment, which caught the lead in front a little off guard. Then Bosh and O'Neal Jr. became cannon fodder.

In fact, if Chen Feng's votes were placed in the West, he would definitely not have participated in the All-Star Game.

The fierce votes in the West really have an absolute advantage in the inside line. Duncan and Garnett have 1.4 million and 1.6 million votes respectively, and then they are followed by Nowitzki and Sir.

In the east, in addition to the Shark, Chen Feng's 1.1 million votes have already suppressed Bosh and O'Neal Jr. This is not an ordinary gap, and it also fully reflects the pattern of strong west and weak east.

But this doesn't affect Chen Feng at all. Instead, it can make this kid's image more lifelike. According to Adidas and Falk's ideas, such a little guy from the street, with an immigrant back on his back, came out of the second round draft. This is a standard American dream!

It's inspiring enough, close enough to life, completely different from Nike's God-making mode. Moreover, this kid didn't make it smoothly to enter the NBA. When he was in the trial training, he almost passed by NBA.

These things can be found in Xie Miaomiao's reports. They only need a very simple processing to make a very good advertising script.

Moreover, this purely lifelike backstory, and the little guy who came from the bottom of the game, had everything that captured other people's attention.

Even Falk sighed when he read Adidas' promotional plan, "That boy is taking a completely different path, but compared with James's arrogance, he is playing and popularizing."

But there is nothing wrong with this, at least Falke thinks so. A carnival-like party has already made Chen Feng's value ferment wildly.

The fish leaped over the dragon gate and turned into a dragon. When Chen Feng stepped into the NBA All-Star Game, this guy was no longer an ordinary player. At least, this kid was already a star.

No matter what the result of this debut is, at least Chen Feng has begun to be known to more people now.

And from today on, his somewhat difficult-to-mouthed Chinese name will be well-known to more people...


Chapter completed!
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