Chapter 261: No move is better than a move

With the check support given by Fan Wubing and Lao Chen’s understanding of CCTV’s bottom line, he didn’t take long to reach an agreement with Chu Tong. In the three newly established periods, as many advertising periods as possible were divided into Lao Chen. At the same time, Lao Chen also proposed whether it is possible to continue to open several new columns in the newly established channels according to the cases that Fan Wubing had previously operated, so as to increase ratings and promote advertising revenue?

Chu Tong had no objection to this, but said that he would discuss with the leaders in Taiwan and see if the plan provided by Lao Chen is feasible. Some details are also being slowly pondered.

In short, the efficiency of two people is still very high.

Fan Wubing told Ziqi the story and Lao Chen had finished talking about the business, so he called him to discuss what happened today.

At this time, Fan Wubing was hugging Ziqi and resting on the bed. After receiving a call from Old Chen, the two of them started talking. While touching Ziqi's delicate skin, he thought to himself that his daughter, Eighteen, had just bloomed, and was extremely delicate like a lotus, and the touch felt really good.

"The talk went very smoothly today, but the other party still had concerns about the issue of the independent column, so you'd better get a mature plan, otherwise the leaders in the station would not be able to take the lead. Now the one you have to borrow is still your name, Mr. Fan, which is much more effective than a check of hundreds of millions of cash." Old Chen said to Fan Wubing.

Zi Qi was a little hot all over when she was touched by Fan Wubing, so she hugged Fan Wubing's arm with her hands to prevent him from touching her. Then she leaned over and listened to what they were talking about on the phone.

Fan Wubing held his cell phone with his other hand and said to Lao Chen, "Well, I have considered this. I can set up two new columns, one called "The Avenue of Stars" and the other called "Happy Forward".

"What's the point?" Old Chen became interested immediately when he heard this.

He knew that Fan Wubing's ideas were always imaginative and had a stroke of ideas everywhere. He hoped that these two columns could also get good ratings as before. In that case, there was no need to worry about the advertising costs of the newly added channels being too low.

Fan Wubing’s creative source is very simple. Just choose a few activities suitable for the current era from the later programs. You can directly copy Lao Bi’s “Battle of Stars” to use, because this program requires higher requirements for contestants’ comprehensive quality and naturally higher thresholds, which will not cause the program to be missed.

There are a lot of talents in China, and what they lack is the opportunity to bring them out and train them well. Fan Wubing thought that he could use the opportunity to hold "The Avenue of Stars" to discover some contestants for his new Silk Road Entertainment Company as reserve forces.

As for the so-called "Happy Forward", Fan Wubing quoted the "Smart and Brave Great Crossing" created by Hunan TV. He could spend some money to set up a camp and change the styles from time to time. It is both entertaining and interesting. Moreover, this program does not require any threshold. Everyone can participate. It is a stage of civilians. I believe it will be welcomed by many people.

As for whether anyone is concerned about the issue in the early stage, it is very simple. If you just need some child care to support the two issues, it will cause a climax of domestic viewership and enthusiasm for participation. Fan Wubing is still quite confident about this.

Fan Wubing simply talked about the contents of the two columns to Lao Chen. After hearing this, Lao Chen thought it was quite novel. Compared with the programs that CCTV has now made, the appeal is too great.

You should know that although some local TV stations in China are starting to set up some competitive columns, they are just singing competitions. They are really not too fancy. Over time, they will inevitably become aesthetically tired. Where are the two columns proposed by Fan Wubing?

The good thing about these two columns is that one is more professional and the other is without threshold. No matter what kind of contestants, they can find a stage to show their talents.

Ziqi was also very interested when she heard what Fan Wubing said on the phone, so she asked Fan Wubing, "Can I be the host of one of the columns? It sounds very fun. Now I always do "The Same Song" and I feel that it's meaningless."

Zi Qi is telling the truth, because every episode of "The Same Song" looks like that. It has changed the environment, changed some singers, and some audiences, but there is no intention of innovating. Zi Qi's words are not much different every time. It's just adding some appropriate words according to local conditions, which is not challenging.

Although putting a genius host in the flower season in this kind of column has increased a lot of popularity, it has no room for itself to play. Over time, I feel a little bored.

Fan Wubing turned his head to look at Zi Qi, thought for a while and nodded, "You can consider using you in "Happy Forward", but this column is suitable for more hosts. As for "The Avenue of Stars", you probably are a little young, and I'm afraid you can't suppress the venue."

Old Chen shouted a few times on the phone before interrupting the conversation between the two people. He asked with some doubt, "Mr. Fan, who are you talking to?"

"Oh, I've called, I'm just saying it both times, OK, now I'm hung up, let's continue." Fan Wubing signaled Ziqi not to make trouble, and then said to Lao Chen, "What else is there to do besides this?"

Old Chen thought for a while and asked, "I have taken down the advertising resources of the three channels, but where can I find this customer? It's a bit too late to find advertisers nationwide. In addition, many famous companies are loyal customers of CCTV's first and second sets, so we are afraid that we can't compete with them."

Lao Chen’s meaning is very simple, that is, everything is difficult at the beginning. If the first shot is not started, it will weaken its reputation and affect future business. After all, if the market cannot be traded, it will be difficult to have a sudden outbreak just by relying on the accumulation effect of time.

Fan Wubing thought for a moment and comforted him, "It doesn't matter. Anyway, the advertising investment of my company this year has not been determined. Dozens of companies support it together, so there is no need to worry about the lack of cars and horses in front of the door. It is guaranteed that these three channels will be the channels with the best advertising revenue."

It was a coincidence that Shen Ying happened to kill him halfway and rob the CCTV bidding king. Fan Wubing's company saved a lot of money. Now he added that the other three channels are just right.

"Of course this is the best. With this bowl of wine as a foundation, I can also let go of my hands and feet to develop other customers." Old Chen was overjoyed and said to Fan Wubing.

This decision is actually mutually beneficial. The company under Fan's Investment Group cooperates with its own advertising companies. As the saying goes, it is not only a matter of money. In addition to giving CCTV a part of its profit, it can be said that it can maximize the increase in revenue. It can not only occupy the best advertising period, but also spend the least amount of money. Anyway, this process is opaque.

For outside companies, as long as they see the ads of the three newly established channels are effective, they will flock to them. As for the tricks, if there is no guidance from insiders, how can they clearly distinguish them?

"By the way, there is another question-" When Old Chen was about to hang up the phone, he suddenly thought of a very important question, "So many companies want to advertise, so it's fine if the outside world. We can't deal with the advertisements of our own company in our group, we have to shoot some decent advertisements?"

It is not that easy to create a decent advertisement. It requires celebrities, time, capital investment, and good creativity. It is indeed very difficult for dozens of companies to advertise together.

"Calm." Fan Wubing heard Lao Chen's anxious mentality and pointed out, "What is the essence of advertising? It is to sell more products. As for style or meaning, it is nonsense! In today's China, simple, straightforward and clear are the true meaning of advertising! So, make it simpler!"

"How do you do it?" Old Chen didn't understand what Fan Wubing meant, so he humbly asked for advice.

"For example—" Fan Wubing scratched his ears and said, "Chundu ham sausage, intestinal intestines. Chundu ham sausage is long. Chundu ham sausage is often tasted. Isn't this a very simple and easy-to-remember advertising slogan? How good is it with two beautiful girls?"

After hearing this, Old Chen shook his head and sighed, "Mr. Fan, you are such a powerful person, Old Chen, I am convinced!"

After hanging up the phone, Ziqi asked with some amusement, "Can such a cheesy advertisement be a good applause?"

In her opinion, whether the advertisement is good or not, the first thing to do is to shoot is beautiful, creative, beautiful, and meaningful, combining art with broad advice. Otherwise, how can it resonate with consumers?

Fan Wubing shook his head and said, "You really don't understand this. Advertising is like martial arts. When it comes to profound things, it is a common feature, that is, there is no move, there is no move!"

"No move is better than moves?" Zi Qi was stunned. She had never heard of this theory.

Fan Wubing nodded, but remembered the later advertisements of Naobaijin and Hengyuanxiang. Although the straightforward hawking advertisements constantly offend public anger and aroused criticism from everyone, they were still indomitable and became more and more intense. Taking Naobaijin as an example, on the one hand, the audience's bad comments on the advertisements were sensational, but on the other hand, the product sales have risen sharply for many years.

From this perspective, from the perspective of the advertising effect alone, the advertising effect has indeed been achieved. As for whether there is creativity or the psychological feelings of consumers, who cares?
Chapter completed!