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Chapter 206 Intellectual Property Protection Strategy

Pili Beibei is the first children's science fiction film in China filmed in 1988. Science fiction has a lot to do with the country's scientific productivity and the development of space technology. At that time, the United States already had a film "e.t.". At that time, because three-dimensional technology was relatively backward and the shooting funds were limited, many things were not able to be shot but they could not make it. They had to shoot models first and then synthesize special effects technology. The film is relatively weak in technology, so naturally they have to play to their strengths and avoid their weaknesses. Therefore, the director emphasized the human relationship, and mainly moved people by the plot. The climax part of the film was that children went to the Great Wall to call on the universe, because it was believed that the only traces of China that could be seen in the distant outer space were the Great Wall.

The cosmic man who appeared several times in the film was Feng Xiaoning, who worked as an art in Erying. He made the clothes with full metal shells and was decorated with sequins used when performing on the stage. He was afraid that others would wear them, so he personally put them on the stage to perform.

Fan Wubing didn’t know why he suddenly remembered this name, or because he was quite impressed when he saw this school-based movie, right?

But now it seems that the technological gap between China and the United States is too big, especially in the development of computer technology, which is even far apart. If you don’t make up your mind to catch up now, the technological development in both software and hardware will become slower and slower.

Fortunately, Fan Wubing has now begun to make a comprehensive layout. Whether it is the CPU packaging factory that cooperates with Intel or the PCfans anti-virus business department that is now investing heavily, it is all for one purpose.

"Pili Beibei, why did you call this name?" Fan Ting and Han Chu both watched this movie. He was a little curious when he heard this. I wonder how Fan Wubing contacted the title of this movie?

Movies at that time, especially children's movies, were not just for children. In order to support domestic original movies, and the film resources were scarce, many units would go to book a venue. Therefore, this movie was still very popular at that time, and everyone basically had an impression of it.

Fan Wubing waved his hand and said inexplicably, "I feel that the little boy who can discharge electricity seems cool! We are making antivirus software, and this name will give many people a very intuitive feeling, that is, our software kills those viruses like lightning."

"It sounds like it makes sense." Generally speaking, Fan Ting blindly trusts Fan Wubing, so she didn't think much about it, just asked, "Will there be copyright issues?"

"This is easy to deal with. We can just pay for the right to use the trademark." Fan Wubing replied casually.

The two people suddenly got involved in copyright issues, but it was not without reasons. This year, China and the United States continued to accuse each other of intellectual property issues. At this time, China had joined the Paris Convention on the Protection of Industrial Property and the Madrid Agreement on International Registration of Trademarks and other major international conventions on intellectual property protection.

Although China's legislation has gradually improved, infringement and piracy are still rampant.

This year, the rapid development of all walks of life in China under the operation of the bubble economy has given rise to the birth of many cities that are prosperous in fraud. Enterprises in Jinjiang, Wenzhou and other places have involved a large number of production and operation activities that infringe on intellectual property rights and have made a fortune. In the process of combating intellectual property rights, since the interests of enterprises are closely related to the political achievements of local governments, local governments do not have much motivation to pay attention to this matter.

Last year, the U.S. Trade Representative declared to ensure that the U.S. government's goals are clear and that other countries can understand what the United States needs. He said in a targeted manner that some countries took law enforcement measures as a gust of wind and did not make continuous and stable progress.

This year, Americans found that mainland China was still rampant with pirated discs, so they once again included China on the list of key countries and launched a special 301 investigation into China again.

The United States believes that China has not taken effective law enforcement measures, piracy is particularly serious, and trademark infringement is very common. They require China to formulate standards for infringement convictions, and infringement can be convicted if it is enough to lose 10,000 yuan.

China expressed dissatisfaction with this. In the United States, you can decide what you Americans are considered to be a crime, but in China, we have to decide what you Chinese are considered to be a crime.

However, during this period, the country began to search and burn pirated audio-visual products, and even dispatched propaganda machines such as road rollers, television broadcasts and other publicity machines to frequently report on the results of rectifying pirated audio-visual products.

In this case, the siblings are of course more concerned about this intellectual property. The first thing they think of is the issue of trademark patent use rights. This matter should not be ignored, so as to avoid being caught by others. If you zoom in, it will be more troublesome.

In China, the defendant in the infringement case is to pay a little compensation, which is nothing. However, if Americans understand this situation, they will be blacklisted. Maybe they will create some obstacles for you at any time and affect international trade. In that case, it will be too much of a loss.

"Don't you need that? The software I use is pirated." Han Chu really felt that the brother and sister were a little nervous. It was difficult to protect intellectual property rights, but it was easy to infringe on it. In China, who cares whether you are using pirated software?

Even high-income members like Hanchu will feel very distressed about the genuine software imported from the United States, which costs hundreds or thousands or more, even high-income people, let alone ordinary people? Even if someone can afford a computer, they may not be worthy of the genuine software they need.

Fan Wubing explained, "We are an international group company and must pay attention to these details, otherwise when we become a legend in history in the future, many stains will be left."

"What does that matter?" Han Chu said indifferently, "Even a large company like Intel, wouldn't it be that secretly used some despicable small means to attack opponents?"

What Han Chu said is not groundless. At present, Intel's most powerful competitor is Amd, both of which are CPU providers of personal computers. Some time ago, insider news came out, saying that when Intel's senior executives negotiated computer accessories procurement with personal computer manufacturers such as Dell, they proposed that the other company must use the CPU produced by Intel as the main components, which must not be less than 90% of the company's total computer products.

This approach should be said to be a very domineering monopoly behavior, and it also involves unfair competition. It is said that the US Department of Commerce has begun to conduct relevant investigations on Intel, and the consequences are not very clear.

According to usual practice, such things often end in vain and there will be no action that is too strong.

Although Americans have been accusing China of this and that, when it is their own turn, they are often giants of language and dwarfs of action. Using double standards to measure the same thing is their specialty.

"They are them, we are us, we cannot lower the moral standards." Fan Wubing said to Han Chu with a righteous attitude.

Han Chu looked at Fan Wubing and felt a little impressed. He thought to himself that the boss is really worthy of being the boss. No wonder he was able to build such a huge business empire. It seems that those little people who are frivolous are only worthy of lying on the ground and looking up at them.

But the next moment Fan Wubing immediately exposed his true thoughts. He said to Han Chu, "Actually, the matter of piracy must be divided into two parts. If it is a domestic company, it is necessary to respect their labor results and protect their rights and interests. However, for some overseas monopoly companies, piracy can only be regarded as robbing the rich and helping the poor. After all, our country's economy is still relatively backward, and the people's purchasing power is relatively weak. All the money is given to them, so what do we make?"

"Oh?" Han Chu thought that Fan Dong's tone changed so quickly. He was vigorously advocating the importance of intellectual property protection a moment ago. In a blink of an eye, it became a reasonable defense for piracy. The truth is elusive.

"However, on this issue, you must pay attention to the methods." Since Fan Wubing started, he would inevitably say a few more words. He told Han Chu, "The new antivirus software products you have developed need to be marketed in the early stage. There are two ways: one is to pre-install it for old customers for free, and then upgrade it for a fee, and the other is to go public directly. However, both methods need to be recognized by customers, so you should be more flexible. For example, selling our company's antivirus software, paired with a set of Windows series operating system software CDs, or their word processing systems, are all very effective. There are also various games developed by foreign game companies that can be completely made out and given to others as gifts for purchasing our company's software products. This is all feasible."

"This seems to be a blatant infringement, right?" Han Chu wiped the cold sweat from his head and asked with some worries.

Fan Wubing shook his head and said, "You can't say that. This is called resource sharing. It belongs to the category of technical exchanges. Have you done a large-scale production? It's just private communication. It's not considered pirated. Moreover, this level is not as good as the formal standards, and even administrative penalties are not enough. Don't worry."

He was sentenced just to give someone a pirated CD. There is no basis for the current Chinese law. Fan Wubing seized this loophole very keenly.

"Since even the law does not define whether this behavior should be punished, it is equivalent to telling us that this behavior is legal and we don't need to have too many concerns." Fan Wubing said to Han Chu with a stern voice, "The essence of the software industry is sharing. Sharing is an important means to promote the overall level of the software industry, so we are also the driving force for the forward development of the software industry."
Chapter completed!
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