Chapter 196 Shen Ying's Eyes

Since King Biao has already landed, Fan Wubing has no interest in continuing to stay. He hurriedly left the seat, hoping to find Shen Ying and ask what happened today.

In the history he knew, Kongfu Banquet won the first CCTV bid, and the price he paid was only 30 million yuan in advertising costs, but the following year it generated sales revenue of more than 100 million yuan and profits exceeded 100 million yuan. The main economic indicators entered the top three in the national liquor industry, with an annual per capita income of more than 10,000 yuan. Kongfu Banquet quickly became a well-known liquor brand in China.

However, after Kongfu Banquet reached its peak in operation, its temporary glory caused problems such as rapid organization expansion and disorderly personnel management. With sales rising, the number of employees expanded too much, but management could not follow up.

New employees have not undergone strict training and quality management cannot be guaranteed. According to relevant internal employees, the Kongfu Banquet Wine had been complained by customers many times at that time, and some people also said that the Kongfu Banquet Wine was blended with Sichuan wine.

When its sales network expands in full swing during its peak sales period, the later market maintenance will not be satisfactory. In addition, blind expansion and mergers in production have not been compressed to the maximum extent, and too much waste is spent.

In other words, although Kongfu Banquet was crowned the king, it actually did not have much core competitiveness. Therefore, when the liquor industry encountered a cold wave in 1997, it quickly declined.

But now, Shen Ying suddenly told herself that she had acquired the Kongfu Banquet and won the first CCTV bid for 60 million yuan. This made Fan Wubing feel a little worried. Don’t play too much, and you will have to coax her by paying all your money and interests.

Shen Ying is indeed in Beijing, but she doesn't like to show up in public, but stays in a hotel.

When Fan Wubing called her, Shen Ying was taking a shower. The two made an appointment to meet on Wangfujing Street and go shopping together.

Wangfujing Street, starting from East Chang'an Street in the south and ending at the National Art Museum of China, is about three miles long. It is the most famous commercial district in Beijing. From daily necessities, clothing, shoes and hats, to jewelry, diamonds, gold and silver jewelry, etc., there are a wide range of products, and the sales volume is huge, making every inch of land valuable.

Walking north from the Beijing Hotel in Nankou, I saw plaques hanging high, shops were crowded, like flowing water, from morning to night, as many as one million Chinese and foreign customers entered this street every day.

The largest Xinhua Bookstore in the country, foreign bookstores, are all on this street. In addition, there are also famous restaurants and food stores with unique characteristics such as Beijing Roast Duck Restaurant, Wufangzhai, Quansuzhai, Pu Wufang, Donglaishun, etc., and there are also many time-honored stores, making this commercial district very lively.

Fan Wubing didn't drive, so he took a taxi directly. He stood by the street and waited for a while. He saw Shen Ying's Rolls-Royce driving over. He quickly waved his hand to signal.

The car stopped beside him, Shen Ying lowered the window and asked, "Have you brought enough money?"

Fan Wubing smiled and nodded, "I have prepared 100 million for you."

The advertising fee Shen Ying has to pay CCTV is as high as 60 million. In addition, if the winery's resources are fully mobilized and treated next year as a new starting point for the outbreak, it will require a lot of funds to support it. Fan Wubing gave her 100 million yuan of funds, which is not much or less.

Who knew that Shen Ying looked at Fan Wubing and laughed, "You have really prepared so much money for me. I have to spend the money in Wangfujing today, but it is very difficult."

Fan Wubing rolled his eyes and thought to himself that he was such a prodigal girl! He would spend 100 million yuan on a walk. Even if he was a hundred times richer, he would probably not be able to support her spending speed.

In the envious eyes of passers-by, Fan Wubing got into the car and sat down next to Shen Ying. Then he looked at the decorations inside the car and immediately said, "You girls will enjoy it."

Fan Wubing's car has always been very simple. At most, it contains some drinks and food. Shen Ying's car is completely different. There are many gadgets hanging in Dingdang, dressed like a girl's boudoir, and all the interior decorations are modified. Therefore, when Shen Ying saw Fan Wubing came in, she immediately shouted to change his shoes, and asked him if he had washed his feet yesterday?

"I wash it white every day. If you don't believe me, you will smell it and it will be fragrant." Fan Wubing said to Shen Ying.

Shen Ying pinched her nose and sniffed carefully, then frowned and said, "Although it is not smelly, it is not fragrant. It can't be said that it tastes like it, it's not bad."

Shen Ying kicked the front with her feet, then a small cabinet popped up, then made out a pair of furry slippers and handed them to Fan Wubing, "It's very comfortable to change into this."

"How come there are men's slippers in your car?!" Fan Wubing immediately asked with the pair of slippers.

Shen Ying was holding a cup of water to drink water. He was almost choked when he heard this. He looked at Fan Wubing with a strange expression and said, "Please, have you seen the label on it?"

Fan Wubing looked at the slippers with her hands, then she noticed that the label on it had not been removed yet, and it was obviously a new one. She smiled and said, "Well, let me check it out. What else is there in the cabinet?"

"You are so bored. Wouldn't you say anything else?" Shen Ying said dissatisfied.

"What other things? I'm afraid you will be upset when you talk about other things." Fan Wubing replied.

Shen Ying looked at Fan Wubing seriously and said softly, "I'm never afraid of accepting challenges. But, how do you think I'm doing this move in the liquor industry?"

The air conditioner was driving inside the car, and the temperature was just right. Fan Wubing saw Shen Ying's hand as crystal clear as jade, and couldn't help holding it in his hand. Then he thought for a while before saying, "You are obviously right to invest in the liquor industry, and your vision can be said to be very accurate!"

"How do you say it?" Shen Ying asked with great interest.

Fan Wubing's many operations in the business world have already shown his amazing means. Even though Shen Ying believes that her IQ is far superior to Fan Wubing, in these aspects, she still needs to ask Fan Wubing for advice, otherwise she will not be a genius, but a madman.

Although Fan Wubing is not willing to explain these too complicated things to others, he will naturally not refuse in front of his fiancée, especially Shen Ying, who also has the title of genius. "The liquor industry is a so-called consumption upgrading industry. If it is a bumper year, grain production is oversupply and prices decline, it will promote the development of the liquor industry. In recent years, agriculture has developed rapidly, and mass consumers need refined consumption to improve the quality of life, so the rise of the liquor industry is just right."

"Then how many years do you think the liquor industry can flourish?" Shen Ying is most concerned about this issue. Although the market in the liquor industry seems to be bullish now, if there is a sudden change, his large investment may be in vain.

Fan Wubing thought about it and said, "About this matter, I am just about to remind you that you should improve your expectations for the advertising effectiveness of CCTV's bidding kings. With the launch of CCTV advertising, it can be expected that the sales of Kongfu Banquet wine will increase by ten times the number last year. In this case, what you need to solve is not only the production capacity problem and raw material problem, but the most important thing is the management level of employees. You can imagine that the expansion of production capacity by a hundred times will bring to an ordinary small winery? Once it is not handled properly, many problems will arise, which will seriously affect the management efficiency of the factory."

"I have thought about this issue in advance. I brought a management team of 50 people, which should be able to deal with various emergencies and control the situation. At the same time, I was preparing to take advantage of the opportunity of winning the CCTV bidding king to hold a dealer investment conference across the country to spread the advertising expenditure costs." Shen Ying said to him after hearing Fan Wubing's reminder.

After hearing Shen Ying's words, Fan Wubing immediately smiled and said to her, "This is great. It is not only as simple as transferring risks, but also tied dealers from all over the country to you. Only by trying to do a good job in sales can we get high returns."

In the early years, there was a rule among the incentives of sales personnel, that is, there were no products that could not be sold, and only people who could not be sold. Under the influence of this concept, the manufacturer's business methods were relatively poor, and coupled with the stimulation of channel interests, it was easy to sell wine.

For example, Kongfu Liquor, which is also in the Shandong liquor industry, had a profit and tax of more than 100 million yuan last year.

After years of market baptism, Chinese liquor has developed rapidly from workshop wine to industrial wine, and then to now advertising wine, but there is still a big gap between brand wine, cultural wine and quality wine.

It is obvious that the current competition for liquor is mainly to be a group of advertising, but after the group of advertising, one issue must be paid attention to, and the quality of the product must be improved, otherwise the market created through advertising will be unstable, and you may be in a state of doom that you are not careful.

An iron rule that cannot be argued is that the four famous wines have redeveloped vintage wines, and even quality disputes have occurred in the advertising of medium and low-end wines and low-end wines. After consumers are deceived by cheap material interests, they will gradually see the wool principle behind the advertisements and promotions, and no longer easily pay for the manufacturer's advertisements.

Therefore, Fan Wubing reminded Shen Ying that the main topic was how to improve the quality of Kongfu Banquet wine on the premise that the advertising offensive succeeded, and to firmly grasp the country he had worked hard to build.

"Well, I will notice this." Shen Ying nodded and replied, but then frowned again. "It's a pity that the cultural accumulation of the liquor industry is also very important. To form a famous liquor with historical heritage, it cannot be successful overnight."

Fan Wubing smiled and said, "What's the point of making things difficult for you? It's just that there are some differences in the way you deal with it."
Chapter completed!