Chapter 193 CCTV’s Big Customer Strategy

The next morning, Fan Wubing and Fan Ting brought the new boss of Chundu Factory, Boss Wang, two vice presidents of PCF, as well as Davis, Chen Manhua, and assistants who came here specially, to the Media Center and formally met with CCTV's head and several leaders of the Propaganda Department.

The other party did not expect that Fan Wubing would have such a powerful lineup. For a moment, the conference room was full of people. Ding Chunqiu, the Minister of the Propaganda Department, looked at the representatives of the Fan Investment Group attending. They were all imposing and full of turtle aura. They were shocked. They thought that the Fan Investment Group could have such a great influence, which was not caused by no reason. Just this group of people, just pulling out one is enough for ministerial leaders to receive them separately.

"It's a great honor to have so many leaders and good friends together today." CCTV's Director Yang said enthusiastically after introducing both sides.

"Thank you very much for taking the time to meet in your busy schedule. Our colleagues from Fan Investment Group are honored." Fan Wubing is the main person among this group and the one who can deal with the most. Of course, he did the job of receiving the conversation.

Among the people he brought, Fan Ting's female, although she had been dealing with the upper class for a long time, she attended some important events in public and rarely met alone, so she naturally looked down on these false and slanderous things. Although Boss Wang is also a famous business overlord, unfortunately Fan Wubing was in front of him, so he couldn't let go. The other two vice presidents were naturally not of sufficient level. As for Davis, he really didn't understand these tricks in the Chinese officialdom, Chen Manhua was a female liar and was good at dealing with it. However, if he wanted to fool these senior leaders, his level was still not enough.

In terms of the ability to deceive, how could she, a liar who became a monk halfway through, beat other big names who use public opinion as their profession? That is absolutely impossible.

Fan Wubing has a deep connection with CCTV, and even the leaders of the Propaganda Department have long been deeply impressed by Fan Wubing. This is not only because Fan Wubing is now a giant involved in many industries, but also because Fan Wubing has a broad relationship with him. Most of the important political fields in China have personal relationships with him, and even senior leaders have close ties with him and can meet at any time. Not to mention that Fan Wubing's father has now become a new star in the domestic politics. He seems to have a great future and is likely to go further from the position of the ministerial level.

In this case, no one can stand up for the leadership, and this discussion is like everyone is chatting about family matters.

CCTV's leadership structure is a bit special. At the earliest, it was called Beijing TV. This name lasted for twenty years. It was known that it was changed to CCTV in 1978. However, the leaders in the station have always been relatively low-key. Everyone is familiar with the hosts of various columns, but they have never heard of administrative leaders. They know that earlier this year, the station published an annual book, which will be announced for the first time.

At the beginning, the leader of CCTV was called the director, and his administrative level was at the department level, which was not high. After 1982, the administrative level of CCTV director was promoted to the department level, which was a step further. It was not until this year that CCTV's administrative level was officially promoted to the deputy ministerial level.

This requirement for upgrading is proposed by Director Yang, who just took over as director of CCTV this year, to the above-mentioned Radio and Television Department. He himself also serves as Director of CCTV as the deputy director of the Radio and Television Department.

Fan Wubing looked at the director and felt that it looked a bit connotation. The eight years of CCTV's development in his hands were later called the Golden Eight Years. It can be imagined that this is not only the times that created CCTV's glory, but also the ability of leaders played a great role in it.

It should be said that this person has a lot of energy.

Basically, CCTV's directors were all promoted by their own system. Only once did airborne troops appear during the Cultural Revolution, and the Military Control Commission took over the power of CCTV. The others were either people trained by the Taiwan itself, or leaders of the Radio and Television Department served as part-time.

The leader of the Propaganda Department is of high power and still looks a bit reserved. Speaking of which, they have the power to supervise CCTV. According to Lao Chen's complaints to Fan Wubing in private, it seems that if CCTV wants to buy a pack of toilet paper, it must report to the Propaganda Department. Although this is a bit too much, it can also indirectly reflect the difference in strength between the two units.

Minister Ding looked at Fan Wubing and said with a smile, "By the way, when I saw you, Mr. Fan, I remembered something. Panshi seems to have been promoted to a sub-provincial city. The follow-up of this publicity work seems to be not fast enough. Should we send some elite soldiers there?"

Fan Wubing immediately cleared himself, "Don't ask me about this matter, I just came out to make some hard money. There is no share in national affairs."

Although everyone knows the relationship between Fan Heng, Fan Wubing and Fan Ting, they still need to avoid it when talking in public. Ding Chunqiu said this, which means that everyone has no meaning of estrangement. However, Fan Wubing naturally cannot just say that he has any influence on his father, as that would seem too immature.

"The influence of Fan's Investment Group is international, and Mr. Fan is too modest to speak like this. Now our CCTV is in a critical period of reform, and we still need the strong support of Mr. Fan." Master Yang interrupted.

When Fan Wubing heard this, he immediately understood why this meeting happened. He looked at Lao Chen and did not attend. He thought about what Lao Chen said to him that he wanted to apply for retirement. How could he not know CCTV's concerns?

When a new official takes office, he always needs to come out to worship the dock. As soon as the director took office, he met the veteran Chen of CCTV and retired quickly. CCTV's money bag suddenly fell off the chain. The station was obviously caught off guard. Although the empty position would make many people excited, it would also make many people bother.

What Master Yang is most concerned about at this time is obviously whether Lao Chen’s personal relationship will be affected. Big customers like Fan Wubing who have huge advertising resources need cannot be ignored in his strategic decisions.

CCTV has always adhered to the strategy of big customers. There is no doubt about this, just like the relationship between Chen and Fan Wubing. Although it is a good personal relationship, this kind of personal relationship is also based on the cooperation between the advertising needs of both parties.

Since Fan Wubing started sponsoring CCTV Spring Festival Gala, and then on large-scale advertising on CCTV, and now he cooperated with CCTV and other important columns such as "Same Song" and "Star Shopping" have actually created huge income projects for CCTV. Therefore, Director Yang had to consider whether this tacit cooperation relationship between Fan Wubing and CCTV would be affected after Chen left his post?

CCTV has established a keen market awareness a long time ago, and TV station leaders have always paid great attention to national coverage. Due to CCTV's own monopoly resources, their customers are mainly facing large state-owned enterprises. However, recently, local TV stations have developed very strongly, and the power of local TV stations has made rapid progress and has been attracting audiences with excellent TV series and life programs, which poses a great threat to CCTV.

Under such circumstances, CCTV needs to consider adjusting its strategy to avoid customer loss.

In order to achieve this goal, the Taiwan has also specially established a large customer department to provide value-added services to key customers, so as to effectively develop and maintain these key customers.

For example, CCTV is planning and organizing some business exchange activities regularly, such as marketing summits. These business exchange activities are not only opportunities for customers to learn, but also platforms for business exchange. They can not only help customers solve their doubts and provide new ideas, but also help CCTV find its own target customers and business opportunities on such business platforms.

In addition, market research activities are widely carried out. In China, many corporate leaders like to make decisions by slap their heads, while Western corporate leaders like to make decisions based on data. In fact, although business intuition is very important, if they are completely separated from market data, it may contain huge risks. Although many leaders can also realize this, because their understanding of marketing may not be in place or they are in distrust of market data, many corporate leaders make decisions based on business intuition. If the decision is wrong, they do not know where the mistake is, and they often make mistakes again and again. If the decision is correct, they do not know where the right is, so they cannot precipitate and copy successful experiences.

In order to help customers solve decision-making problems, CCTV is trying to provide some key customers with a large number of market research services, such as audience rating habits and consumption characteristics. These services can not only help customers save research costs, but also appear more professional, and the results are more credible, which is very popular among customers.

In addition, CCTV is also engaged in marketing planning to help customers better enter the market or increase their market share.

But the key to all this is how to win over these big customers and avoid losing them. This issue is the top priority. Lao Chen was able to boldly plan the CCTV bidding event this time because he was supported by big customers like Fan Wubing, and the advertising revenue of more than 100 million is enough to enable him to implement his new policy without any scruples.

Now that Old Chen is leaving, Taiwan has to reconsider its relationship with Fan Wubing's Fan Investment Group. If this close cooperative relationship cannot be maintained, if any mistakes occur, CCTV's losses will be huge.
Chapter completed!