Chapter 156: TV Shopping and Advertising Awesome

It should be said that since Fan Wubing invested, under the management of Xia Donghai's family of three, the New Silk Road Entertainment Company has attracted many potential entertainment talents. Fan Wubing has discovered many familiar shadows along the way.

Of course, what made him most relieved was that he signed in to Xiao Qi, which was a good seedling.

This time I came here, but I didn't see him. It turned out that the company arranged for him and Chen Bisong to perform. Now, the value is 50,000 yuan per show, which is a lot, but compared to the future market, it is still a bit small.

"We want to build a first-class entertainment company in China. In a few years, you will all be outstanding talents standing at the forefront of entertainment-" When passing by a room, Fan Wubing heard someone talking passionately inside.

"Who is this person? He looks very enthusiastic about work?" Fan Wubing felt that the voice sounded very familiar, so he leaned his head and looked inside. He saw that it was a very passionate young man, with a bit of Taiwanese Mandarin emphasis.

"Oh, this is Xiao Hou, who comes from Taiwan. He is originally from Shandong and has been engaged in advertising planning. Now the company is also responsible for this. I think this person is very capable and has a contagious language, so he is responsible for training new employees." Xia Donghai explained to Fan Wubing, and then said with a smile, "Everyone calls him Mr. Hou."

"Mr. Hou?" Fan Wubing suddenly remembered. He didn't expect that this advertising great man was actually recruited by Xia Donghai into the entertainment industry. It was really incredible!

As the most awesome advertising expert, Fan Wubing remembers that he could see Mr. Hou's hoarse image on major TV stations every night after nine o'clock. His classic words and cameras had left him an indelible impression.

"Two carats of eight hearts and eight arrows cost more than 200,000 yuan, while our eight hearts and eight arrows only cost 998 yuan, 998 yuan! There are only 39!"

"It seems that there are 100 million people, how do you divide it?"

"If you missed these 39 pieces, then congratulations! You can't buy it-"

"We Berfin is the world's largest diamond retailer, and our Austrian crystal diamonds are definitely the lowest price in the world! I tell you, we are not trying to make money! Such a good thing has been stolen long ago at 10 times the price of foreign countries, and I told you a long time ago! There is no need to advertise at all!"

"Roz Denton - Rolls-Royce in the watch!"

"I swear 100% South African real diamonds. 100% Swiss movement. I believe I tell you the price. Our phone will definitely be blown up! Guess how much? It only costs 2,980 yuan, 2,980 yuan! There are only 66 yuan for men and women. If you miss it, then I congratulate you on your own. You can't buy it~~~"

After a loud yell, he turned his head and showed a bad face, looking angry, then waved his hand and slapped the table, as if someone had snatched his stuff. He was very worthy of a beating, which was very funny.

He knocked on the table hard, and said in a very rhythmic manner, "As long as 998, the price of 998 is 998, the price of 998 is 998. When you go to any Bofen store in any place in the world, there will be no products below 1,000 yuan. The price of 998 is 998!"

Finally, Mr. Hou brought up the electric drill and kitchen knife to demonstrate his French sapphire mirror to everyone. He also brought up the spray gun, which made the room full of smoke, proving that his Rous Danton strap is made of very good ceramics.

Thinking of this scene, Fan Wubing felt overjoyed. Mr. Hou was definitely an entertainment talent. It was a bit insignificant to let him sell watches. So Fan Wubing said to Xia Donghai, "Well, Mr. Hou - treat him well. If I have great use to him in the future, don't let him run away!"

Mr. Hou was still passionately raising new employees to give inspirational speeches, but he didn't know that he had been treated by Fan Wubing as the imagined TV shopping host.

Fan Wubing was considering how to turn the CCTV column into a money tree. Mr. Hou's sudden appearance reminded him of the overwhelming TV shopping back then.

As a commercial retail industry, TV shopping has long been well-known in developed European and American countries and has achieved impressive sales results. Since the early 1990s, TV shopping has also developed very well in Japan, South Korea, Hong Kong, Taiwan and other regions, and has achieved brilliant achievements.

However, domestic TV shopping started relatively late. Fan Wubing remembers that the early TV shopping in China was the creation of Beijing TV BTV TV shopping three years later, which marked the official start of China's TV shopping.

Subsequently, the TV shopping boom, which was known for its storeless sales model, published product information through TV and used telephone contact to deliver goods to the door, swept across the country. Because the TV media was loved and trusted by the general public and consumers, the TV shopping industry developed unusually in China in the early stages.

From major cities such as Beijing, Shanghai, Guangzhou to provincial capitals, prefecture-level cities, and TV stations at all levels have opened TV shopping columns. By three years, more than 1,000 companies engaged in TV shopping in the country have been engaged in TV shopping, and the annual maximum income of the entire industry once reached more than 20 billion yuan.

However, with the extraordinary development of TV shopping in China, due to poor supervision and out of control, some TV shopping companies are eager for quick success, illegal operations, and disorderly competition. Some manufacturers under the guise of high technology and health care, flood the market with a large number of counterfeit and shoddy products. In addition, the service is inadequate, which makes consumers lose confidence in TV shopping and stay away. Many media have also criticized and accused them.

By the second half of 1999, China's TV shopping finally fell to a low point, a crisis of trust occurred, and a period of slow development began. The number of enterprises in operation also dropped rapidly to more than 300, and the overall annual revenue of the industry also dropped to more than 4 billion yuan.

After another four or five years, TV shopping recovered again, but at this time some foreign TV shopping had already entered the mainland market, and there was another extremely fierce battle.

This time, Fan Wubing came to Shanghai. In addition to preparing to shoot movies and directing the company's recent work, he also had to consider developing several cooperative projects for CCTV. TV shopping is undoubtedly the simplest and easy-to-use column and can guarantee stable income. It is also the first choice column. After all, it is a bit of a brain-consuming and intensive entertainment program.

Fan Wubing’s idea is to first bring a refreshing feeling with TV shopping, then use mass entertainment programs to increase the popularity and brand influence of the entertainment column, and then carry out CCTV’s bidding activities. These consecutive links are gradually coming down, and his cooperative status with CCTV will be unbreakable.

Thinking of this problem, Fan Wubing pulled Xia Donghai into the office and started to study this matter.

"The United States has a very developed TV shopping. I know this, but do I have such conditions in China?" Xia Donghai was a little suspicious.

Xia Donghai's suspicion is also well-founded. An important way to buy TV is to contact via phone. However, in China, the popularity of telephones is still relatively low, which will seriously affect consumers' enthusiasm for TV shopping. After all, seeing what they want to buy, but being unable to buy due to inconvenience in contact, you will definitely be disappointed with this new shopping method.

Another is the payment method for TV shopping. American credit cards are very convenient, but there is no such convenient transaction method in China. You can't pay on delivery, right? In that case, you may encounter a lot of trouble in China.

"What you said is a problem, but it can also be solved. Foreign TV shopping basically adopts TV advertising and telephone ordering and delivery mode. Although it cannot be said that it is not a good operating model, it still seems a bit single. If we only limit ourselves to telephone ordering, our road will become narrower and narrower!" Fan Wubing replied, "So, the terminal construction of TV shopping is very important. Just investing everything on TV is like only air troops, only bombardment of TV advertisements, and no ground troops that can siege cities and land, and there is no infantry troops that can penetrate into every household, let alone Gong.

A solid sales base. This is the most likely to cause waste of advertising resources and loss of consumers. We can consider opening a TV shopping counter in a large shopping mall, or opening a TV shopping store, which will make it easier to win the trust of consumers and achieve good results. Another thing to note is that the service quality of TV shopping must be guaranteed. False promises, after-sales guarantees, maintenance difficulties, and handling complaints and promotion committee disputes must be eliminated. These will greatly affect consumers' trust and desire to buy in TV shopping, so it is very important to establish a thoughtful and meticulous after-sales service system."

"Since you have considered it so clearly, let's do it! But what suggestions do you have for the candidates for TV shopping? This requires more inspiring people!" Xia Donghai asked.

"I didn't expect it, but I met it today." Fan Wubing said with a smile.

"Mr. Hou?" Xia Donghai suddenly woke up and asked with a smile.
Chapter completed!