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Chapter nine hundred and thirty-eight advertisements that insult China

At least the heads of relevant ministries and commissions received him, but when the other party mentioned this day of visiting China, everyone was talking about him.

Joke, who is willing to provoke Fan Wubing from the Japanese side?

Moreover, many people have long been a little unhappy when Coca-Cola makes a lot of money from the Chinese. This time they were run so embarrassed, and there are not too few people watching the fun. At least they can force Coca-Cola to such a miserable situation. Fan Wubing's energy has passed far away from Wahaha, which claimed to be going to repel the American attack from the beverage industry two years ago.

However, Coca-Cola also has many interest spokespersons in China, especially Hong Kong and Taiwan celebrities who endorse Coca-Cola, were invited by the company at this time and were preparing to go to the mainland in the near future to carry out relevant publicity to resist the promotion of Fan's Cola.

At the same time, Coca-Cola also exerted influence on China through the Pentagon in the United States, hoping to control the impact of Fan's Cola's listing within a relatively acceptable range, at least not to drag down the market in an instant.

The Ministry of Foreign Affairs responded more heavily to this matter, believing that Coca-Cola, as the first American companies to operate in China, has cooperated well for many years and has not caused any scandals. Even if it encounters market impact from local companies at this time, they should be protected by policy.

Shortly afterwards, Coca-Cola put forward a further request, believing that the taste of Fan's Cola is very similar to that of Coca-Cola. They believe that it is likely that Fan's Investment Group stole the mysterious formula of Coca-Cola, which led to the emergence of this new product.

"In fact, we believe that Fan's Coke has just added some other raw materials to Coca-Cola, so this is a serious infringement!" Coca-Cola senior vice president accused the media in a stern manner, "We strongly call on Fan to stop this behavior immediately and apologize, otherwise we will resort to the law to resolve this matter!"

On the media that day, there were descriptions between Coca-Cola and Fan Group!$.

However, most people expressed serious opposition and discomfort about this matter, especially a while ago when Coca-Cola and Pepsi had just had a leak, and Coca-Cola swears not long ago that Coca-Cola's secret recipe has not been leaked and it is impossible to leak. Now seeing the Coke of Fan Investment Group's listing, the wind suddenly changed, saying that Fan-Stat stole their mysterious formula, which is really shameless.

As a result, many boring people supported by Coca-Cola immediately found an excuse to attack Fan Investment Group, and wrote articles in the media that Fan Investment Group, as a large international company, actually ignored the laws on intellectual property protection and stole the other party's technical information, which led to such a scandal.

Although most people have drunk Fan's Coke and compared it with Coca-Cola, they believe that the essential difference between the two types of Coke is that Fan's Coke feels better, but everyone also thinks that the two types of Coke should be in the same lineage, otherwise it will be difficult to have such a high similarity.

And what can such a high similarity mean? Obviously, there is no other explanation to explain besides getting Coca-Cola's secret recipe.

But at this time, someone stood up and opposed it. It was neither Fan's Investment!$ Group nor other Chinese or organizations, but authentic Americans, the head of Sun Credit Bank, Atlanta, the United States.

The Coca-Cola formula has been kept secret for hundreds of years since its birth. A French newspaperman once joked that there are three secrets in the world that are unknown to the world, namely the wealth of the Queen of England, the weight of Brazilian star Ronaldo and the secret recipe of Coca-Cola.

In order to preserve this secret recipe, when Robert Woodruff, a well-known veteran of Coca-Cola, became the company's leader in 1923, he made the secret recipe a key task.

At that time, Coca-Cola played the process of hiding the handwritten book of John and Panborton, the wise man who was the drink, in the bank vault, to the public, and showed that if anyone wanted to query this secret recipe, he would first apply. Only with the approval of the trust company's board of directors could he open it within the designated time if an official was present.

Now, less than ten people know this secret recipe. In the trade with partners, Coca-Cola only provides semi-finished products to partners. Manufacturers who obtain their production license can only obtain the technology and methods of mixing concentrated raw pulp into coca-Cola finished products, but cannot obtain the formula and technology of the raw pulp.

In fact, Coca-Cola's main ingredients are public, including sugar, carbonated water, caramel, phosphoric acid, caffeine, ineffective coca leaves, etc. Its core technology is the mysterious ingredients that account for less than one percent of Coca-Cola. Its core technology is the mysterious ingredients that account for less than one percent of Coca-Cola.

7x is composed of three key ingredients, which are controlled by three senior employees of the company, and the identities of the three are absolutely confidential.

At the same time, they also signed an agreement to never leak secrets. Moreover, even they themselves did not know what the other two ingredients were. The three were not allowed to go out on the same means of transportation to prevent the secret recipe from being lost if the accidents such as a plane crash.

Confidentiality is always attracting attention. There are several versions of Coca-Cola secret recipes circulating on the Internet, and some of them are true.

Wikipedia once counted three versions, one of which was a note that later generations found in Penborton's desk. This note completely lists the "all recipes" of Coca-Cola: 1 ounce cocaine citrate, 3 ounces of citric acid, 1 ounce of vanilla essence, 1 quartz orange juice, 2 ounces of seasoning, 14 kg of sugar and 4 ounces of coca extract.

For the mysterious seasoning, this version also made a clear explanation of "JR compound composed of seven ingredients including orange juice, cinnamon, lemon, coriander, nutmeg, juniper oil and alcohol."

This version also introduces the flavour industry's delivery techniques, that is, mix and cool caffeine acid and cypress juice in 1 quart of boiling water, put it in with vanilla, and cool it for another twenty-four hours. The other two versions are from the pharmacist John, Reed and chemist Joseph and Merrory.

Over the years, no one has successfully deciphered the secret recipe of Coca-Cola, but this time, Coca-Cola actually accused Fan Investment Group of stealing their secret recipe, which naturally made the young people in Sun Credit Bank feel very angry, and this is a major challenge that concerns their credibility.

If Fan's Investment Group stole this secret recipe, then wouldn't it mean that Sun Credit Bank lost its withdrawal? ""

Sun Credit Bank obviously did not want to bear this notoriousness, so they protested against the allegations of Coca-Cola and said that the secret recipe in the bank safe was like a noon, and it was absolutely impossible to leak the secret! This time, there was a lot of fun. Coca-Cola's accusation did not receive support from the bank, which was slapped heavily in the face, which was very boring.

Because the listing of Fan's Cola Company greatly affected its business, it took a risk and tried to quickly enter the litigation process to kill Fan's Cola, which was just in its infancy, and at least dragged his lawsuit for a year or two, so they were not interested in this matter.

But because of the rush and not taking into account this factor, I finally shot myself in the foot with a rock. Now there is a fire in the backyard.

And Fan's investment!$ Group did not sit still and waited for death. Fan Wubing personally made his decision in the face of entertainment, firmly denied that he had sent someone to steal Coca-Cola's secret recipe. At the same time, he wanted to file lawsuits against the media's false remarks and attacked his company's impression of Fan's investment group's reputation, and demanded that they make corresponding compensation.

"No one can attack and slander others at will without paying a price!" Fan Wubing said this.

Afterwards, Fan's Investment Group recently released a list of complaints that Coca-Cola has been arbitrarily slandering its company for 26 major media figures and well-known figures, and has used legal means to go to court and ask for an explanation.

Once Fan Wubing's decision was released, it immediately caused an uproar in public opinion. Everyone felt that it was a bit unreasonable to talk casually and talk, and Fan's investment group's behavior seemed to be a bit too much.

"Isn't this a way to clamp down on the media? If this happens, who else dares to speak up for justice in the future?" someone accused him.

"It's okay to speak up for justice. The question is who are you talking for?! Is the righteousness you are fighting for? Are you talking about justice?!" Fan Wubing refuted this and said, "I seriously despise those who are falsely famous and unfair words for others without knowing the right and wrong after receiving money! Therefore, Fan will definitely pursue these people who slander our company's reputation to the end and will never be lenient!"

Fan Wubing said the same thing. The lawyer team supported by Fan Investment Group immediately began to sort out the materials and filed a lawsuit against the above-mentioned twenty-six people who attacked the reputation of Fan Investment Group. According to Fan's strength, no one in the court dared to delay or favoritism. In the face of Fan Wubing's anger, anyone had to consider it.

Therefore, in the shortest time, the twenty-six defendants were found guilty of wanton destruction of proverbs by the court, and were required to apologize to Fan's investment group, and were also fined.

Perhaps because of some pressure, the twenty-six defendants had no objection to the trial result and were willing to accept punishment.

A large number of people also said that they accepted the support of Coca-Cola Company and used ruthenium to speak for others.

At this moment, Coca-Cola Company immediately felt great pressure in China, especially the criticism in public opinion made them feel that it was difficult to carry out their work. The senior vice president who came from the US headquarters was arrogant before, but now he has become weak after the failure. I heard that the young people at the headquarters will come here later and handle the matter urgently to avoid further swelling the situation.

However, just before the head of the US headquarters rushed over, another incident broke out, which was to "disrupt the bottom. y o A German student broke the news to major portals through the Internet, proving that Coca-Cola's German company used insulting advertisements to attract consumers, especially young people with anti-China tendencies. At the same time, he also brought the relevant pictures back as evidence.

In fact, there have been quite a lot of insulting China advertisements in recent years.

Faced with a series of insulting advertisements, relevant scholars pointed out that in this incident, there are not many Chinese people who are truly facing the pk in China. In the seemingly lively scene, the limits of behavior of some multinational companies are just to cater to consumers in different regions and play double-faced abroad.

As the saying goes, trees are fascinated by the forest, and wind will destroy them. Against the backdrop of China's economic development and its continuous increase in comprehensive strength, various incidents reflect the complex and subtle contradictory mentality that Western society has developed in the face of the rising China.

Especially in recent years, the growing economic data and the overwhelming Chinese goods have made Europeans truly see China's development and rise. At the same time, in order to ease domestic employment pressure and economic recession, some European and American countries often point their finger at China to divert the public's attention. As a result, arguments such as China's energy threat, China's manufacturing threat, and China's environmental threat have come one after another, laying the groundwork for various incidents.

Taking the past one or two years as an example, European and American customers cannot let go of Chinese goods that are cheap and affordable, and on the other hand, they criticize and criticize Chinese goods. As a result, the toy problem, toothpaste problem, dumpling problem, etc. emerged. As a result, the loss of lead roofs of British houses, the lack of German milk, and the excessive cutting of Brazilian rainforests are all marked by China, and the blame is for China's rapid development and excessive demand, and some Western politicians with complex mentality do not

A normal mind, without any implicitness, squeezed to the front desk, and borrowed Tibet, Taiwan and Darfur to talk about things. The bustling people all came for profit; the bustling people were all for profit. Some multinational companies or a small number of members tried to use the anti-China sentiment of some foreign people to hype them up in order to achieve the short-term attention, which also prompted them to take the marginal route and get tired of playing with the Chinese people.

This kind of behavior is often ridiculous, but it is also intolerable. Today, when informationization is abnormal, the earth has become a village, and it is easy to pursue a third party, let alone advertisements? Once any insulting advertisements appear in the corner, all Chinese people will soon know.
Chapter completed!
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