Chapter 93: Have a corporate culture

What business is the best in 1984? Of course, it’s computers!

Since Mr. Deng said that computers should be taken from children, the sales of various computers, including personal computers and servers, which Fan Wubing has represented, have been extremely popular.

It's no wonder that he has obtained the products of ibm, HP and Compaq as the general agents of mainland China. He got the PCFans club to find someone when he wanted to buy it. Not only did Fan Ting get busy, but the college students were forced to go around, and even Fan Wubing himself was busy.

But although everyone is very busy, this busyness and busyness are essentially different.

Fan Ting is busy, mainly because she needs to sign various contract documents and make final decisions on various orders. Student workers are busy, mainly because she receives customers, goes to the door to start business, investigates user needs, and conducts equipment debugging and after-sales service. Fan Wubing's busyness is endless, and Mr. Fan has a lot of things and complicated things!

If you calculate the industries under your name, there are indeed many, and they are very complicated. There are pig farms, clothing companies, walkman cooperation projects with Pingyuan Factory, humidifiers and two newly put into production of Jianlibao production bases in the south and north. Although this PCFans club requires Fan Wubing to take charge because a group of rookies are doing things, the rest of the places can only be taken time to patrol, but so many things together are really enough for Mr. Xiao Fan to be busy for a while.

Therefore, Fan Wubing decided to reduce the burden on himself.

"I have to have some fun for myself. Reading documents every day can easily kill my creative thinking in the office." Fan Wubing said to his sister Fan Ting with some distress.

"Then what should you decide to do? Go to Beidaihe for vacation? Or go back to Panshi to stay for a while?" asked Fan Ting, who was approving the documents.

In less than two months, the total shipment volume of three major brands in China has reached 1,500 units. As a new company that has obtained the agency rights of three major foreign brands just three months ago, the PCfans Club's achievement is definitely the best. At that time, Fan Wubing chose to find a place to establish a company headquarters in Wangfujing, and companies from different Zhongguancun gather together, and they do have their own unique features.

Fan Wubing took the high-quality route, which is different from the small companies in Zhongguancun who only seek quantity and profits and ignore development. What he wants is to establish a long-term supply and demand relationship of cooperation, mutual trust and mutual benefit, and is by no means a bag company that makes money by cheating and making money.

The choice to establish a headquarters in Wangfujing is because it is prosperous enough, but on the other hand, it is because Fan Wubing believes that it is easier to establish the image of a well-known brand of his own large company here. To do a business in China, you must first give people a sense of wealth and a sense of wealth. Only such a large manufacturer will give customers a sense of security.

Otherwise, if you want to leave it to small bag companies in office spaces that are expensive and pampered like personal computers? So, external image is very important!

The college student workers chosen by Fan Wubing are naturally because they can easily accept these new things and can train new customers very easily, converting some users who are not originally computer users into loyal customers of the PCFans Club.

Fan Wubing thought for a while and decided to say, "It is definitely not a good idea to let me go on vacation. When I go back to the rock, it is even more like a sheep entering the tiger's mouth. I am not sure to convince my mother to let me go. Let's take advantage of this period of time, let me plan our corporate culture!"

"Corporate culture? Do we need it?" Fan Ting lifted up the hair that was scattered in front of her with her hands and asked in surprise.

"Of course it's necessary!" Fan Wubing clenched his fists and replied loudly, "Corporate culture, only successful companies have their own corporate culture! With their own corporate culture, the company's employees will have a sense of identity, belonging, and form centripetal force and cohesion! Only then can this company become bigger and stronger! If we want to build the PCfans club into the largest and strongest PC industry leader in the country, we must establish our own corporate culture!"

"I heard what you said, it seems very necessary?" Fan Ting was confused by Fan Wubing's words.

"It's so necessary!" Fan Wubing is a typical person who wants to do whatever he wants. Once he remembers his goal, he immediately devotes himself to the hot work. Before he disappeared, he explained to his sister Fan Ting, "National Day is coming soon, and then we will be able to welcome the 35th birthday of the great motherland with a brand new look!"

After watching Fan Wubing disappear quickly in his sight, Fan Ting couldn't help but smile bitterly and shook her head, "This Wubing is really impossible to say. Alas, let's continue reading my documents--"

At this time, a student worker suddenly came over and said to Fan Ting with a smile, "Boss, there is someone outside who sends you flowers!"

Bored! Fan Ting frowned and said, "What flower?"

"It's probably a rose, maybe it's your admirer." The student worker who reported the news said with a smile.

"Oh rose!" Fan Ting suddenly laughed and asked the other party in a low voice, "Do you know how roses are planted?"

"Shan, I really don't know about this." The student scratched his head, looking embarrassed.

"Oh, I still don't know the best." Fan Ting nodded and said, "You helped me deal with the flowers. Anything can do, do you understand?"

"Working for the boss, it's considered overtime!" The student worker and Fan Ting were classmates, so he immediately asked.

Fan Ting smiled and said, "No problem, it must be calculated based on overtime!"

The student worker immediately left happily with a slight tune.

Fan Ting thought to herself, which guy who is not eye-catching actually gave me roses? Didn’t you know that Fan Wubing, our family, had planted roses? When Fan Ting thought that Fan Wubing actually used pig manure as fertilizer for roses, she felt speechless.

"I will never collect the things grown in the pigpen!" Fan Ting bit her pen and thought.

Fan Wubing quickly developed a series of things about corporate culture.

In fact, it takes a long time to form a corporate culture, and it takes longer to truly form a sense of identity and belonging, and to form corporate cohesion and centripetal force. However, Fan Wubing has no time to wait for everyone to slowly identify with himself and his company, so he developed a quick-forming system of corporate culture - the Fan Book.

The so-called Fan's Book is just an improved version created by Fan Wubing based on the later promotional concepts of the insurance company and combined with the essence of pyramid schemes. Strictly speaking, this should be an effective brainwashing solution.

First of all, the introductory training content about new employees. This part is very similar to the practical textbooks for pyramid schemes. It is nothing more than trying hard to exaggerate how great the industry you are in, how bright the development prospects are, and how amazing the speed of accumulating wealth is. There are cases that are true or false, or true or hearsay to enhance persuasion. This makes people in the era of information obstruction look at it, which is really effective.

The second is development education. In this part, Fan Wubing mainly wants employees to form a habit, a way of behavior that can make everyone feel the unique behavior of their company. Every morning, the first thing they do when they go to work is to let everyone do morning meetings and exercises, sing the company hymn "PCfans Moving Forward", and then shout "we are the best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best best 

Finally, there is the problem of the working environment and working language. In the center of a large room is a circular conference table for handling public affairs, and around it is a separate office space. The translucent frosted glass can be vaguely seen whether there is anyone inside. The soft-toned pcfans club logo is printed on the glass, which looks like a phoenix in the fire. This is Fan Wubing directly used the icon of Phoenix TV to make a difference. Anyway, they are still an unknown number.

As for the measurement of service attitude, Fan Wubing is determined according to the standards of KFC employees. In this way, employees will certainly suffer some grievances in actual operations, but Fan Wubing emphasized that as long as employees who are wronged are investigated clearly and confirm that the cause of the incident and confirm that the employees are not at fault, the company will give them certain material rewards.

Of course, the company's employees are not the punching bags for barbaric customers. They can naturally compromise with big customers. However, for those who can't buy a few machines and have to come here to pick on their own and deliberately find fault, Fan Wubing emphasized that a few strong employees can be hired to throw him out directly.

"Not everyone can come to our company to play wildly," Fan Wubing said.

At the beginning of this plan, Fan Ting had some concerns, thinking that the rules and regulations set by Fan Wubing were too strict, but after half a month of trial, she immediately discovered the benefits.

Although the morning meeting is not long, after the employees have been sang the company's hymns together, and then shouted "we are the best best best!" ten times in English, such self-suggestion or self-ansthesia slogans, they can maintain their strong work spirit all day long, and the whole company is full of vitality and full of sunshine.

The compromise strategy set by Fan Wubing has also withstood the test in actual combat. After feeling the unique treatment of the PCfans Club, countless more difficult customers felt that they didn't add two more orders, and they were sorry for their trip. Customer loyalty immediately soared, with a return rate of more than 90%.

When Fan Ting also wanted to study Fan Wubing's Fan's book seriously, Fan Wubing immediately stopped it, "This is all about fooling employees. If you want to be the boss, why should you coax it?"
Chapter completed!