.Last night, executives of Taijiao Enterprises under Kaishi Investment Group came to Shanghai headquarters to report. For a while, it was crowded, which made the ladies at the reception desk busy.

Finally, I found that there are currently 518 people coming here. Although the headquarters can arrange some rooms, they do not have such a large capacity. Therefore, I booked rooms for them in major hotels before. Anyway, there are many hotels with good relationships here. I contacted more than a dozen of them and arranged them all in a scattered manner.

"Have a meeting. This expense is probably over tens of millions, which is indeed a waste." Fan Wubing looked at the documents issued by the headquarters, signed them on it, and said with a frown.

But that's all he said. In fact, Fan's Investment Group has never held such face-to-face meetings. Since the beginning, it was either small-scale meetings or video work meetings. They were all relatively cheap. It was indeed the first time that such a large-scale mobilization was a big hit.

But this also allowed Fan Wubing to fully understand how much the cost of meetings was. Thinking about the meetings in the capital every day, he couldn't help but be a little shocked. This cost is probably enough for a city's expenses?

Fan Yuandis got used to getting up late in the morning, so everyone's meeting started until almost ten o'clock.

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After looking at the participants, I felt that my company is now full of talents, covering many fields, including animal breeding, plant planting, clothing design and manufacturing, meat food processing, beverage industry, hardware, electrical appliances, chemical industry, workshop weaving, financial investment management, product manufacturing, home appliance design and manufacturing, rare earth resource management, petroleum and mineral production, aircraft manufacturing, automobile manufacturing, network marketing, software development, airline management, aircraft route development, traditional communication and online media, etc.

But then again, when the industry is bigger, there are more problems, and problems that need to be solved are endless. Before the meeting, many senior executives drafted some issues and planned to raise them at the meeting and discuss them. Of course, most of these are actually issues that adjust the company from the macro perspective. Basically, they are all ideas that focus on long-term development. It is not that these companies of Fan Investment Group have already had very serious problems.

Several senior executives of Fan Wubing's headquarters welcomed the arrival of all colleagues and gave some explanations on the company's recent exhibition issues. Fan Wubing was then given the following.

"Well, I feel more happy when I see everyone is very good." Fan Wubing spoke casually. He pointed to the clothes worn by an executive, and said with a smile, "Look, this is also a product of our company.

Everyone immediately laughed. In fact, the production scope covered by Fan's Investment Group is basically all-encompassing, and various Fan's Investment Group products can be seen everywhere, including food, clothing, housing and transportation. As for the executive wearing a Versace suit, he can only say that he supports his company's industry.

"The stall is too big, and there will be many problems. What we are facing now is a development problem after entering the new century. In order to unify our thinking and give everyone a clear consideration, everyone was summoned back and said to everyone, "Now our rivals are no longer domestic companies, but are taking advantage of the arrival of the new century. International enterprise groups that are constantly penetrating into the country from various fields are facing penetration conspiracies in each industrial chain.

The infiltration conspiracy in the industrial chain? After hearing this statement, everyone felt it was a bit new

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"Of course. I'm not very good at meetings, so everyone is just a discussion form, and they talk about wherever they think. Fan Wubing said to everyone, "Well, it would be a pity to eat whatever you want on the table and waste it."

Everyone burst into laughter again and said that although Mr. Fan has grown a little older, he still has not changed his demeanor as before. It is easy to get along with the employees.

"How to say it? There are really more industries we need to involve. Well, let me talk about them casually from the two industries I first came into contact with, meat food processing and beverage industry." Fan Wubing said after thinking for a while.

Fan Wubingji started with pig farming, and the subsequent beverage industry provided him with a large amount of cash and huge profits. Although compared with other industries at this time, these two industries had mediocre results. However, the two aspects of eating and drinking were always the most important part of the national economy, and from this point of view, they are still representative.

"From the perspective of meat food processing, our leadership position in the industry cannot be shaken. If there are indeed opponents, it is also caused by our own negligence." Fan Wubing said very seriously. "For us who have multiple large production bases and have the most advanced production lines and production technologies in the industry, external competitiveness is negligible. What we have to do is to continuously improve our research capabilities and intelligence capabilities, understand the needs and changes in tastes of our users, and provide independent packaging on the basis of retaining the fresh food of the product itself, and make a fuss about cold fresh meat. Cooked meat products representing modern food, such as lunch meat and sausage, are not enough if they only have convenience and diversification of taste. They also pay attention to fresh nutrition and give consumers a healthy and traditional feeling. Now everyone is no longer very convinced to eat those convenient meat products, and everything has returned to nature, so our thinking must also change accordingly."

After hearing this, the three Wang brothers who were sitting below nodded repeatedly and recorded some of the key points that Fan Wubing said from time to time.

"The beverage industry is also a very interesting industry. In this regard, the competition we face is very fierce. Fan Wubing then changed the subject and changed direction. "Almost all manufacturers in the beverage industry produce themselves, and even outsourcing controls the bottle filling factory very tightly. What does this mean? Beverages make money and profits are huge! Otherwise, how can Coca-Cola and Pepsi, etc. grow to such a large scale? And they also raise a large group of shareholders, all of whom live so well?"

Everyone burst into laughter again, and the actual situation is indeed the case. From the terminal market, the beverage industry seems to be the king of marketing.

Therefore, after taking the entire beverage industry as the main research object and comparatively studying the sales strategies of market leading brands and market trends, the essence of the beverage industry can be summarized and summarized.

With Coca-Cola and Pepsi as the black-clad industry, many problems can be found by using the concept of virtual value patterns during the research and discussion.

The so-called virtual value is the remaining part after the value of a bottle of beverage is removed from the actual value of the beverage liquid and its nutrition, functions, etc. After studying the virtual value, it is easy to conclude that the proportion of virtual value of various types of beverages is different, resulting in different market rules.

The more the actual value ratio, the higher the consumer’s demand for feeling, the more important it is to create virtual value; on the contrary, consumers have stronger demands on the nutrition, function and other beverages.

"Specifically, the actual value of carbonated beverages is very important to the refreshing taste, and consumers have low demands for their nutritional value. Therefore, how to create virtual value, satisfy consumers' desire for feelings, and create a specific drinking feeling has become the magic weapon for the success of this sound product." Fan Wubing pointed out incisively, "Which juice drinks pay more attention to taste, but the nutritional content of the juice itself increases the proportion of actual value. At the same time, the actual value ratio of juice drinks due to different concentrations leads to different concentrations of juice. Therefore, different concentrations of juice choose corresponding different strategies. Low-concentration juice drinks have lower actual nutritional value. Taste dominates, and the strategy is close to carbonated beverages.

For medium-concentration juice drinks, the taste and nutritional value are equal, and the actual value and virtual value are chosen in strategy. High-concentration juice has high nutritional value, and consumers are more willing to pursue the abandoned value of juice. At this time, it is important to highlight the actual value of juice."

Everyone listened very carefully. In fact, although what Fan Wubing said was from the perspective of food processing and beverages, some of the concepts contained in it can be transplanted to other aspects, which are very reference-based.

After talking so casually, everyone's interest was rising. When you say something and say something, you all feel that you benefit a lot. It's much better than just talking on videos.

One of the executives raised some issues in daily management, such as how to improve employee work efficiency, etc., but the gap between the industries is quite large, so everyone talked about their own management experience in general, and was not very satisfied.

When Fan Wubing talked about this issue, he considered it and said. "It is difficult to have a general solution to this problem, so I also chose to give an example. You can listen to it casually to see if there is anything worth learning from."

Fan Wubing tells the story of a foreign entrepreneur. This is a family-style machining enterprise that has experienced three generations of successors. The current chairman is a person who is charming in doing big things. After he took over, he nearly doubled the scale of the company, and the number of employees has increased dramatically accordingly.

For a while, the chairman of the board saw that the company's profit fluctuated cyclically. In the first week of each month, performance and profits would decline. This was a phenomenon that had never happened before the company expanded. So he arranged for the team's personnel department to be responsible for the investigation.

Two weeks later, a research report was placed on the chairman's desk.

It turned out that the recruitment of employees was expanded a few days ago, and the company recruited a large number of young and middle-aged people in the northern mountainous areas. They would go to the bar to drink after get off work during the early days of their monthly salary.

People in the northern mountainous areas have a habit of drinking, which is to mix some locally produced wild fruit juice into the wine. The wine added with wild fruit juice tastes mellow and has a good taste, but it is very irritating. After drinking it, people are very excited. After sobering up, they are extremely tired.

In order to attract business, the bar owner naturally responded to his requests and specially brought wild fruit juice from the northern mountainous areas.

Because they went together and the scene was lively, the employees would always drink too much every time. This made them extremely sleepy when they went to work those days, which naturally affected their work efficiency.

The reason was investigated, and several managers suggested that they either talk to the bar owner to discuss the method of adding wild juice to the wine, or fire employees from the north.

The chairman thought about it and denied these suggestions. He believed that it was the rights and freedom of bar owners and employees, and he had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman decided to reform the salary system. He changed the original fixed salary day to the first day of the month, the first day of the month, and the end of the month.

Of course, employees who are willing to receive their salary on the next two paydays can receive an additional half month or one month of interest accordingly.

After the implementation of this system, employees no longer drank in groups at the beginning of the month as before, and the company's benefits returned to their original benign state.

"The story told by the boss is a bit similar to that story that is fickle." Wu She Xiaoji has always been happy to study Chinese culture. After listening to the story told by Fan Wubing, he immediately laughed.

Of course, this chairman's approach is much better than the owner of the monkey in the idiom allusion of fickle idioms. At least he skillfully improved the treatment of employees without changing the original welfare benefits, so that they can have a small choice to increase the growth rate."

"Although it's just a little interest, it has changed the habits that employees have formed over the long period of time. This incident made me feel a lot." Fan Wubing said, "So I think in our daily management, there must be network management and flexible means. Sometimes, through the adjustment of these flexible policies, it may play a better role.

After listening to it, everyone talked about it, but they also thought of many of their own management experiences. After such exchanges, they became even more enthusiastic. They didn't stop until the meal time.

Of course, the reason why Fan Wubing gathered all the executives to have a meeting was not just because he wanted to tell them a story and summarize his management experience. In fact, he still has a more important thing to solve now. He gathered these people to handle some things more easily.

Sometimes, without any signs, meetings are the best way to adjust the leadership team. Wasn’t it the first time to arrest the Gang of Four in the name of the meeting?
Chapter completed!