.9ooo1423 Chapter 878 Something is a little unexpected

If Shen Shibu was not Liu Chuan Tushou wanted to start the online game industry, it would be good to keep a company like Juer1 Banquet. Or it would be good to take over directly by Fan Wubing's people.

However, due to his concerns about food safety, Fan Wubing did not want to participate in such matters, especially when fake wines are flooded, taking over a huge winery is not a wise move, and there is also a very critical issue, that is, Fan Wubing has some headaches for the sales network of the winery all over the country, or he is troubled by personnel relations all over the country.

Fan's Investment Group has its own very complete channels and sales teams across the country. This has been carefully polished step by step over the years. Compared with the miscellaneous teams of liquor companies that are on the fly, it is incomparable. Therefore, Fan Wubing does not want to accept the sales staff of Kongfu Banquet Wine, which are of varying quality, into his own channel system. Therefore, he has no interest in Kongfu Banquet Wine, and is optimistic about Shen Ying's sale of this company.

However, how to effectively utilize these three parts of resources and gain the greatest benefit for himself is another way of saying. Therefore, he suddenly felt that selling it is not necessarily the best way to take action.

When Fenjiu Group and Moutai Liquor appeared in front of her, Fan Wubing felt that she should make a decision for Shen Ying to help her get the greatest profit.

"Can I make the decision for you in this matter?" Fan Wubing felt that he should ask Shen Ying for advice first.

Although Shen Ying is her wife, the Kongfu banquet is a property she has played with, and it is her private money. Of course, it is inappropriate for her to interfere with her own affairs. At least she must obtain authorization.

"Whatever, I don't have enough money to spend anyway. I'll go and get it." Shen Ying smiled slightly.

Fan Wubing nodded, and then said to the representative of the Fenjiu Group, "The price I offered to Wuliangye Group is 2.5 billion, and it is paid in one lump sum. Sell the Kongfu Banquet Wine and the Research Institute to them. However, they obviously have no interest in the research institute. They proposed to buy the winery for 2 billion." "The representative of the Fenjiu Group nodded secretly after hearing this, thinking that the price of 2.5 billion is not outrageous, and at most it takes four to recover the cost. What's more, with the help of the Kongfu Banquet Wine channel, it can also be said that the Moutai liquor market is better, and the losses outside the dike are compensated within the dike, which is very cost-effective. Yin Xiao Dang's "house" advertisement, I just don't know why the people of Moutai liquor did not immediately answer this condition, and their decision-making direction is really a bit biased.

Fenjiu Group is just a little short of cash now. Its market share is still very high, far higher than Moutai and Wuliangye. In fact, this is inevitable, because the price strategies of both parties are different, and the sales volume is actually not on the same order of magnitude. Therefore, Fenjiu Group's channels are much more complicated than Moutai Wuliangye.

The biggest problem for them now is not that there is insufficient sales and channels, but that in the face of the overall sluggish liquor industry, they must change their business strategies and vigorously open high-end liquor products. Obviously, it is more difficult to directly use Fenjiu to raise prices, because people's consciousness has long been deeply rooted in the low-priced Fenjiu. In this way, choosing a winery like Kongfu Yanjiu for mergers and acquisitions and opening multiple brands at the same time is a good choice.

Unfortunately, the provincial government is not very supportive of this, otherwise it would be worth it to use 2.5 billion to get it immediately. Speaking of which, the output of Kongfu Banquet is twice that of the Fenjiu. I really don’t know how they did it in the past few years. Could it be that the power of CCTV advertising is really so great?

"It's good. Since you have some financial difficulties, how about we have an equity exchange?" Fan Wubing made his own request.

"How to prepare for exchange?" The representative of the Fenjiu Group immediately lit up after hearing this.

Fan Wubing's meaning is also very simple. Kongfuyan winery and the research institute still have a discount of 2.5 billion yuan. In addition to paying 500 million yuan, the rest exchanged shares with Fanjiu Group. Shen Ying holds only 30% of the shares of Fanjiu Group, reducing her equity in Kongfuyan Jiufeng to less than 30%. The difference can be reduced to Fanjiu Group within three years.

This greatly reduces the financial pressure of Fenjiu Group. Fan Wubing feels that the initial income of 500 million is enough for Shen Ying to struggle in the online game market for several years. Moreover, online games are just a money-making tool. Once they are done, there is basically no need to invest, they just need to wait to collect money.

After listening to Fan Wubing's suggestion, the representative of the Fenjiu Group felt that this matter could be discussed, so he immediately reported to the company's senior management. Sure enough, the company's senior management immediately agreed to the merger and acquisition case, saying that he would come to Shanghai soon to sign a related agreement with Fan Wubing and Shen Ying and others.

Although the people from Moutai also contacted Fan Wubing, they heard that the people of the Fenjiu Group had reached an acquisition intention of 2.5 billion yuan, and they regretted that it seemed that there was no chance to cooperate this time. But they also expressed deep doubts about whether the Fenjiu Group could provide 2.5 billion yuan in cash. After all, this money is not a small amount for Moutai. Can the Fenjiu Group, which is now more down-and-out, really take out the money?

Of course, this is not something they can know. In fact, Fan Wubing has put forward a high-confidentiality requirement for the equity exchange between the two companies. In name, it only publicized that Fanjiu Group spent 2.5 billion yuan to acquire Kongfu Yanjiu Group, and no other ones were exposed in the media.

The Fenjiu Group naturally has no objection to this, which is extremely beneficial to their publicity work. There is no need to expose their own shortcomings and cause unnecessary trouble.

However, before they had time to sign the contract, there was a little accident here, but someone was competing for trademark use rights with Xinghua Village Fenjiu Group and had already entered court.

"What's going on?" Fan Wubing was also a little surprised when he heard the people from the Fenjiu Group tell him about this.

It turns out that because of the poems that Du Mu has been passed down through the ages, Xinghua Village is famous all over the world. There are many related to the poem "Xinghua Village" in it. Among them, Shanxi Fenyang Theory is comparable to Anhui Chizhou Theory.

Brewing in Xinghua Village, Fanyang, Shanxi began in the Northern Wei Dynasty and has a history of more than 1,500 years.

In 1997, Xinghua Village Fenjiu Factory registered the "Xinghua Village. Trademark on liquor products. In 1997, Xinghua Village Small Trademark was recognized as a national well-known trademark by the State Administration for Industry and Commerce.

Anhui Chizhou Xinghua Village was once a scenic spot in Anhui. At the end of 1997, Guichi District established the rebuilding of Xinghua Village and the scenic spots of Xinghua Village as the "Xinghua Village Famous Brand" strategy. Last year, the European Chinese Cultural Exhibition Group signed a contract with Chizhou City to invest in restoring the original appearance of Xinghua Village.

In this way, some problems arise. Who is the real owner of "Xinghua Village"?

In fact, not only Xinghua Village in Shanxi produces famous wines, but Xinghua Village in Chizhou is also famous for producing wines. There is an Xinghua Village in the southwest of Chizhou City. There was also a wine shop here in the past, and it also produced famous wines. However, because the Shanxi "Xinghua Village" was registered on wine products as early as 1957. It has been used to this day. After some controversy, the local "Xinghua Village" trademark in Chizhou was renamed "Xingcun."

But what Fanjiu Group did not expect was that Chizhou, Anhui Province is also building local Xinghua Village attractions, and first applied for the legal book "Xinghua" tourism service registration trademark. In addition, the Trademark Office of the State Administration for Industry and Commerce also issued an initial review announcement for the "Xinghua Village" tourism service trademark for them.

Regarding the preliminary review announcement, Fanjiu Group raised objections to the Trademark Office of the State Administration for Industry and Commerce twice, but recently the State Administration for Industry and Commerce made a ruling that the "Xinghua Village, the trademark of Fanjiu Group was approved for use on liquor products, and was designated for use by the objection trademark "Xinghua Village" for tourism services. Fanjiu Group was dissatisfied with this ruling and proposed a review.

Just yesterday, the State Administration for Industry and Commerce approved the "Xinghua Village and Picture" trademark review and review ruling to Anhui Xinghua Village Cultural Tourism Exhibition Co., Ltd., and the Trademark Review and Adjudication Committee approved the company to register the "Xinghua Village. Tourism Service Trademark. According to this, the "Xinghua Village" trademark was divided into two, "wine" in Shanxi, and "play" in Anhui. "The "House" advertisement of Yin Xiao Dang" "This matter is a bit unauthorized, and it is obviously a problem." Fan Wubing said to everyone after hearing this explanation.

Since the "Xinghua Village" trademark was recognized as a national well-known trademark as early as 1997, it is necessary to protect it. Because the law implements cross-commodity protection for well-known trademarks, otherwise it will constitute infringement of the well-known trademarks.

It is particularly worth noting that this country's famous trademark was released by the State Administration for Industry and Commerce. Now, one woman married two husbands, artificially creating so many troubles. Obviously, there is a problem with this.

"We obviously have reason, but now we are ignoring it. Where can we make sense in the world?" The representative of the Fenjiu Group expressed his angrily to Fan Wubing.

"Hehe, there are so many unreasonable things in the world, and you are not bad." Fan Wubing smiled and said, "But this matter has affected the equity exchange between our two families. Since it involves me, I may have to give you advice and deal with this matter."

"What are the insights of Mr. Fan?" After hearing this, the other party looked at Fan Wubing very eagerly.

"It's very simple. Take the State Administration for Industry and Commerce to court first!" Fan Wubing replied simply and neatly.
Chapter completed!