.9oo17423 Chapter 874 Who will win if you die?

Zhou Yaran, the demonstration effect is very effective. Just after the representative of the Fenjiu Group proposed that he had an intention to acquire, another industry giant finally couldn't sit still.

Fan Wubing's phone suddenly rang. When he saw that it was a strange number, he couldn't help but feel a little surprised. However, when he answered it, it was called by Boss Zhu's chief of office.

The last time he was in Lingxi Province, the General Office Director followed Fan Heng and others to participate in the whole process, so everyone became more familiar with him. This time he called him, but he was helping with Moutai Liquor's public relations.

"Mr. Fan, considering the support for the National Liquor, you have to give them a chance to bid, at least give them time to discuss how?" The General Office Director asked Fan Wubing.

Fan Wubing smiled and said, "No problem. At worst, I won't sell it now. However, if you buy and sell fairly, the higher the price will be. I will not change this principle.

What he meant is that it is okay to delay time, I will give you this face. But if you want to bargain with the face of an acquaintance, you will not be with me. After all, we are a private enterprise, and it is related to our own pockets, not public things, and can be used to give favors at will.

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"That's natural, we fully respect the business rules and answered.

In fact, although the General Office Director had had many dealings with Moutai, his relationship was not very close. This time he greeted Fan Wubing, mainly because he received a call from your provincial government on the Internet, hoping that he could buy some time from it so that Moutai would carefully consider it. He thought that this request did not seem to be too much, so he agreed.

As a result, things became even more lively, and Fan Wubing was happy to sit in the mountains and watch the tiger fight, and see if Shen Ying's Kong Mansion Banquet could be auctioned. What price should be?

"You are so good, you actually raised the fire here. Chen Ying whispered to Fan Wubing.

She didn't expect that Fan Wubing suddenly proposed to transfer the Kongfuyan winery at the award ceremony of the liquor industry. This was like a deep-water bomb pouring into the water surface, which was already undercurrent. Finally, the big fish and small fish were blown to the surface.

In fact, Shen Ying himself has also considered it. Even if he doesn’t work in the liquor industry, he has to think about the people under his command. He can’t sell them casually. Instead, he has to find a buyer in a capable industry. At least he has to keep the strength of Kongfu Banquet Liquor going so that employees can have a better way out.

Otherwise, if she cashed out on the Internet, it would collapse soon, which would make people feel that her business was not successful, or she deliberately sold it to someone else, and it would be empty. This practice has a great impact on business reputation. Shen Ying thought it was not desirable, so she would want to find a buyer in the industry. "But if only considering the buyers in the industry, there is a narrow range, and there is only a few manufacturers to choose; if these people are not positive, they are afraid that even an excellent liquor company like Kongfu Yanjiu is unlikely to sell at a good price.

However, Shen Ying was not very relieved to sell the winery to outsiders, so this incident actually made her feel a headache. However, she did not expect that Fan Wubing would have caused competition from many wineries with just one move. Now it seems that there are still many conflicts in fighting for control of Kongfu Banquet.

In addition to the fact that Fenjiu Group is interested in the acquisition case, Moutai's move is reasonable.

When Wuliangye was in the kingly spirit that dominated the world, Maotai, which was also in the Yangtze River famous wine belt and was separated by a river, saw everything in his eyes. However, due to the Asian financial crisis, the overall environment such as advertising wine, poison wine cases, and the untimely change of the idea of ​​the Plan 1 system, Maotai encountered unprecedented business difficulties and changed from a crowded market to a deserted place. At this time, what was Maotai, which had the crown of national wine, thinking about?

However, Fan Wubing also saw that Moutai, which has been used to living a wealthy life, seems not impetuous in the face of a difficult situation, can withstand loneliness and be calm and composed. Apart from symbolically opening some sub-brands, it has not learned too much about Wuliangye's large-scale sub-brand buyout model. Moutai always insists on the development of the sauce-flavored brand.

History, culture, geographical environment, and technology are the three inherent scarce resources of Moutai. Although Moutai did not show the high level of national liquor when compared with Wuliangye, it was not the case of advertising wine, blending doors, poisoned wine cases, harmful theory of liquor, sunset industry theory, etc. almost put the liquor industry in an embarrassing situation where everyone shouted about life and death, Moutai stood up at this time.

Not long ago, Moutai used drinking and liver protection as a promotional slogan and appealed to the concept of health on TV media, becoming the first liquor company in the domestic market to play the health card.

However, when Moutai's theory of liver protection and health was published in the magazine, it also aroused doubts from the media. Faced with the doubts, Moutai further deepened its theory of liver protection, indicating that scientific verification showed that Mao Zedong

People who drink Maotai wine in moderation will not only not cause liver fiber cirrhosis, but also have a health-care effect on protecting the liver. It is said that this conclusion B was affirmed by an appraisal committee composed of nine famous liver disease experts in China.

Unlike the support of experts, this kind of publicity has been strongly questioned by the society. A media in the south took the lead in questioning the liver protection theory of the national liquor Moutai, which in turn led to a media hype. Faced with public opinion pressure, Moutai and many liquor companies, including Jiannanchun, Huzhou Laojiao, have reached important consensus on issues such as drinking moderately is good for health and reshaping the image of healthy liquor.

At this time, it seems that after years of hardening internal skills, Moutai is no longer inferior to the people. Instead, he wants to continue selling the theory of white wine health and Moutai's liver protection theory and make a comeback. This time, Fan Wubing and Shen Ying suddenly announced that they would sell Kongfu Banquet. Although they felt it was also a bit unacceptable, judging from their current performance, they might be willing to bid for a purchase.

As a high-end liquor at the same price level as Wuliangye, Moutai Liquor obviously wants to surpass Wuliangye, regain its position as the leader in the industry, and increase its voice in the industry.

No matter how fierce they fight, it is obvious that the current situation is more beneficial to me.

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Fan Wubing thought carefully. In fact, it is the most glorious time for Kongfu Banquet. Although all indicators are healthy and the market is also very good, the overall environment of the domestic liquor industry is continuing to deteriorate. Although the one he handed over to is a healthy company, Fan Wubing felt that he was not sure whether he could continue to do a good job in this area. However, no matter what, he could acquire the second-ranked liquor company in the industry, and all the capable and powerful liquor companies would probably not easily miss this opportunity.

Fan Wubing enthusiastically left the contact information of his mobile phone, and then found a room in the hotel with Shen Ying to rest. While watching TV and eating, he was discussing who could get the final acquisition right?

"From the strength point of view, I think the possibility of the Fenjiu Group winning is greater." Shen Ying said.

"Oh, what's the reason?" Fan Wubing asked with a smile. "Shen Ying explained. "Fenjiu Group was once the leader of the industry for three consecutive days, and was the second in the industry for four consecutive years. It was because of the fake wine incident that it was hit by the fish. It plummeted, but its foundation was still there and its airs were not over. If there were support from the province, I believe they still had the ability to acquire it."

Fan Wubing nodded and said, "The analysis is good, but you don't understand a very important issue."

"What's the problem?" Shen Ying asked.

"Price issue." Fan Wubing smiled, "Because you don't drink liquor, and for some reasons, you don't realize the influence of these liquor companies, so you have never paid attention to their price customization policies."

"What's the difference?" Shen Ying was a little confused.

Fan Wubing explained. "From the beginning, the price positioning of famous liquors such as Fonjiu and Moutai and Wuliangye was different. Compared with the high prices and low yields of Moutai and Wuliangye, Fonjiu won the title of famous liquor with a price close to the policy of ordinary people. For a long time, Fonjiu has firmly ranked first in domestic sales and sales. You should know that a bottle of Moutai or Wuliangye can be sold for two or three hundred yuan, while a bottle of Fonjiu can only buy more than ten yuan. This not only shows that the sales of Fonjiu is very high, but also shows that it means that its sales are at least more than ten times that of the other party." Shen Ying nodded and understood a little.

Fenjiu is a people-friendly path with small profits but quick turnover, and its profits are not high. But Moutai Wuliangye is taking the high-end route and profits are abundant. Therefore, the financial foundation of Fenjiu Group is much worse than that of Moutai Wuliangye. If you join Moutai, you will definitely win the Kongfuyan winery. Then the possibility of Fenjiu Group winning is extremely small unless they can get the full support of the provincial government.

However, Fan Wubing felt that in the current situation where the overall decline of such liquor companies and the general view of liquor in society is generally poor, the Shanxi Provincial Government may not have the intention to give such strong support to the Fanjiu Group. You should know that this amount of money is indeed not a small amount. The provincial government is unlikely to pay for them.

Judging from the above, Fan Wubing still believes that Moutai Group is most likely to win this acquisition case, and there is no dark horse that can beat him at present.

Of course, it is not ruled out that there is an accident. After struggling in the shopping mall for so many years, Fan Wubing's mind has become much more steady. Until the last moment, he cannot make a very firm assertion.
Chapter completed!