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Chapter 557: The Prospect of Doing Portal

"You Huang Shiren!" When Fan Ting heard that she was going to work hard for Fan Wubing's online money-making plan at the wedding ceremony, she couldn't help but say a little angrily, "It's okay to work for you normally, but they're going to get married. You're still thinking about squeezing a little surplus value. You're such a bad capitalist!"

Zhang Mei also frowned and expressed dissatisfaction to Fan Wubing, "Wubing, what are you doing? Are you really doing this on the wedding day? It will make people laugh at me if it is spread!"

This incident really made Zhang Mei feel a little puzzled. It is not difficult to hold a wedding in accordance with the rules. Why does Fan Wubing always have to think about being unique? It is really a turtle to be an official, not like others.

Of course, Fan Wubing had his own considerations, but in the face of his mother and sister's rejection, he had to explain the reasons. In fact, he had a reason to do so. This time Fan Ting got married, there must be a constant stream of people coming to congratulate him. Not to mention how many dignitaries and merchants and celebrities there are in all walks of life, there are hundreds of senior executives in his company alone. Such a large scale is enough to cause a sensation in the capital.

What is most tangled is that Fan Heng's official position is getting bigger and bigger. The deputy state-level leader and his daughter get married will not be a minority who want to join in the fun and congratulate him. Even people of the same level have to take this opportunity to show their goodwill.

In this way, it is difficult to hold a relatively low-key wedding, but such a large-scale wedding is easy to cause trouble in places like Beijing.

After thinking about it, since the wedding must be held in a big way and we have to avoid right and wrong, we can only find a legitimate reason to make this wedding big, which is the method that Fan Wubing thought of now.

Fan Wubing explained to his mother and sister, "We must not only consider the impact, but also ensure that we cannot let our sister suffer a loss and hold the wedding, so we can only do something wrong. There must be more than a thousand guests at this wedding. In such a big situation, how can you do it without finding a cover? The children of party and government cadres cannot have a big fuss at the wedding. We still have to worry about it in this regard, so after thinking about it, I can only hold a unique Genesis wedding for my sister."

Fan Ting grabbed her hair with some depression, and then said, "Look. I can only accept my fate. I hope you don't mess up this matter."

Fan Wubing immediately patted his chest and promised, "It will never fall off the chain! Who is your brother? I guarantee that the wedding I gave you will be a unique cross-world celebration at home and abroad!"

Fan Ting nodded, then looked at the boxwood and Baizi Picture of Mushan given by Boss Zhu, and began to discuss the wedding with her mom Zhang Mei.

"Mom, don't you have to go to work?" Fan Wubing asked a little strangely.

Zhang Mei, who has always been extremely diligent, was able to stay at home to study the wedding with her daughter Fan Ting, which really surprised Fan Wubing.

"Today is Sunday. Do you think I need to go to work?" Zhang Mei said with a blank look on Fan Wubing.

Fan Wubing patted his head, thinking that things were too messy recently, and he forgot that today was Sunday. However, thinking about the situation he had just returned from Boss Zhu, Fan Wubing couldn't help but shake his head, thinking that he had no right to rest as a leader, as if Fan Heng had no chance to go off on two days now.

In a sense, the domestic system is still somewhat different from that in foreign countries. You see, the US president can still take vacations from time to time, but this situation is not seen in China.

In fact, Fan Wubing also believes in one thing, which is what Malaysian Prime Minister Mahathir said, no one is irreplaceable. Even great people like the founding leaders did not collapse after their deaths, and our lives are always getting better and better.

Because Fan Ting is busy with marriage, the pcfa club feels like she has no leader. Therefore, Fan Wubing took this opportunity to go to the company headquarters to inspect the work, and by the way, how is the progress of the upcoming network company?

The so-called portal website refers to an application system that leads to a certain type of comprehensive Internet information resources and provides relevant information services. The portal website initially provides search engines and directory services. Later, due to the increasingly fierce market competition, the portal website had to quickly expand various new business types, hoping to attract and retain Internet users through a large number of businesses, so that the later portal website's business was all-encompassing and became a department store or online supermarket in the online world.

Judging from what Fan Wubing learned later, the portal mainly provides news, search engines, network access, chat rooms, electronic billboards, free email, audio and video information, e-commerce, online communities, online games, free web space, etc.

If the portal website is divided into search engine portal websites, comprehensive portal websites, and local life portal websites. The main purpose of search engine portal websites is to provide powerful search engines and various other network services. The comprehensive portal website is mainly based on news information and entertainment information.

As for local life portals, they mainly focus on local information, generally including local information, online shopping in the same city, classified information, marriage and dating, job search, group buying and purchasing, word-of-mouth merchants, online navigation, life communities and other large channels. The network also includes electronic picture albums, perpetual calendars, map channels, music boxes, online film and television, discount information, etc., which are very practical and practical.

However, according to the current situation, the feasibility of developing local life portals is not very large, but the search engine portal requires too much manpower and material resources, which is not suitable for short-term profits. Therefore, what Fan Wubing chose is the comprehensive portal, whose content is mainly news information and entertainment information.

However, if you only do these contents, Fan Wubing is worried that the commercial atmosphere is not strong enough, so he considers adding some more applicable content to it, such as e-commerce, and the actual service content of some local *** portals.

If Fan Wubing wants to build a portal website, the advertising revenue will naturally be a relatively large piece of cake. However, in the era when everyone is free, the advertising revenue on the Internet is not worth mentioning at the current stage in China, so we have to find ways from other aspects.

During a period of high enthusiasm for the Internet by the global public, Yahoo became famous through search engines and created the concept of so-called portal websites. With search engines, online news attracts netizens to go online, increase the click rate of web pages, and then attracts online advertising. This business philosophy and method is called the Yahoo model.

Domestic portal websites such as Sina, Sohu, NetEase, etc. basically quoted this business philosophy. For a time, attracting attention and increasing click-through rates became the biggest goal of website operation. Two thousand and one year ago, China's three major portal websites had always adopted this business model.

But in the middle of the two thousand years, the Internet bubble has become obvious. Nasdaq's online stocks suffered its first sharp drop in history, falling below the 1,000-point mark at one point, and investors' distrust also followed. In these treacherous two thousand years, Sina, Sohu and NetEase both completed the listing of Nasdaq, and then, they all became quasi-** stocks hovering around a dangerous dollar.

Fan Wubing has considered that if he set up an online company just to make money, he would not have to worry too much. He just needed to hype and then go public in the United States first, and he could make a lot of money using the Chinese concept.

But now it seems that it is obviously inappropriate to associate an online company that is enjoying enough to get along with her sister Fan Ting's wedding. Therefore, after thinking about it again, he felt that the company should be run more practically, at least it is to be able to easily survive the cold winter of the Internet with its own ability, rather than relying solely on the continuous injection of external funds to maintain its operations.

The Internet must be implemented to make money, which is affirmed by Fan Wubing. Although the Internet is virtual, if you want to make money, you need to do something steadily. Therefore, the products and services designed by the website must be deeply rooted in ordinary users, woven into an infinite chain network, extending its tentacles to every corner of the user, forming an economist, which is also the advantage of the portal website. To form core competitiveness, the portal website must take root.

Of course, this matter cannot be done overnight. If you really want to operate a portal website well, you need to do it for a long time. Fan Wubing’s idea is to integrate the business scope of some local portal websites into the portal websites. It can involve housekeeping, real estate agency, marriage and dating, distribution, training institutions, beauty, information release, etc. in some large and medium-sized cities. These are local convenient services and are the easiest to take root and sprout. It can also absorb a large number of users across the country to increase the traffic of the website.

After these are done, you can collect money through at least three aspects.

The first thing is the information release fee. To make this money, the premise is that the website traffic is very high and the popularity is very high. With such an environment, a column for free and paid posting regulations are set up. Of course, you have to ensure that the results obtained by others paying.

The second is advertising fees and website advertising space rental, which is much simpler. The key point is that you can do some free advertising in the early stage. Once the other party finds that the effect is very good, it is time to sit down and talk about money. Regarding this, Fan Wubing hopes that his company will first test the waters, test the effect, and then carry out a pricing mechanism.

In history, local portals were considered a trend. Because under the barriers of many large portals in China, few people who are short of funds can make many websites that surpass the existing ones. The development trend of local portals is to use localization and informatization and clear positioning to seize the place and stand firm in the place.

Fan Wubing now has advantages that others cannot match. First of all, he has a workforce throughout the country and branches in various places, and the company's information network construction is also very good. Therefore, the project to go to the portal website is nothing more than the branches to separate some people to take charge of it. Therefore, he can also organize this part of the local portal website and integrate it into his own large portal website.

However, Fan Wubing also has consciousness. At the beginning, he didn’t want to make money. The Internet is a long-term project. Just build a website and traffic well, accumulate strength and wait for the opportunity. Because he is very clear about the value of the Internet, this is also his biggest advantage in doing this. There are many rich people in the world, and many people can support the operation of large-scale portals, but not many people have persisted. If everyone understands the value of the Internet, how many opportunities do they have?

Of course, Fan Wubing thinks that Tieba is also a model that he can learn from. It is precisely because of this kind that Baidu has become popular quickly. You must know that before that, almost everyone was using Google. Being able to adapt to the domestic environment and attract a large number of users was the most important problem that needs to be solved now.

If you tie the Tieba and local profit measures together, it will not only make the sales of your branches in various places more convenient, but will also attract more people to advertise on the website, and the income will be very considerable.

Fan Wubing knew very well that the profit models of the three major domestic portals were basically "advertising + online games + wireless value-added business + others". Among them, the first three profit models accounted for more than 90% of the revenue sources.

To survive, enterprises need differentiated competition. The Internet economy can be replicated. Good profit models are easy to imitate. Moreover, mature information services on the Internet can replace the strongest, with wide choices of users and not too strong user viscosity. Sooner or later, a single ** will cause a large number of influx into the market and exit the market in large numbers.

Therefore, it can be said that on the basis of providing users with a platform for diversified information and services, seeking differentiation and distinction of the website, grasping key profit points, strengthening cooperation, constantly innovating, and forming core competitiveness are important goals for the development of a comprehensive portal website.

Fan Wubing's mind was full of these things, so when he walked into the company building, he didn't notice that a group of girls there were dressed up and were shooting posters for a company promotion. He unknowingly arrived in the other party.
Chapter completed!
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