Wanhua Media.

Shi Lei and Li Changming are both here.

Lu Lianxiao called the two of them on a call and asked how to expand his song influence in the next few months.

"Can't you release a new song?"

Li Changming asked.

"No, but it cannot be released in the domestic version. It is not a good thing to release songs too frequently, unless they can be promoted in the international market and increase my fan base."

Lu Lianxiaodao.

A person's emotions have a weak period.

Things you see every day will lose their freshness. Over time, even if this thing is really excellent, they will become accustomed to it.

Just like a city with picturesque scenic spots, I feel that it is worth it once a day when I travel, but if I move directly to that city, I will feel bored soon.

"In the international market... Although we Wanhua Media have many partners, the promotion intensity will obviously not reach the average level in China."

Shi Lei said.

"In fact, I have a plan here, but if I want to promote it, I need some investment."

Li Changming spoke.

"Oh, you said."

"Mr. Lu wants to expand the influence of the song, but it is difficult to respite the song, right?"

"right."

"So, why not release an album?"

Li Changming said, and quickly changed his words: "To be precise, it is a small album, because Mr. Lu, you sang less than ten famous songs, which is a little bit short of an album..."

"Album?"

Although Shi Lei does not participate in the song operation, he is more or less the chairman of Wanhua Media. He naturally understands the market conditions on the spot: "In this era... will anyone buy albums?"

"People buy figures, let alone albums? What's more... the purpose of our albums is not to sell them, but to give them away."

“Give away?”

“Yes, give away!”

Li Changming nodded: "But there is a prerequisite for giving, that is comments! Anyone who has professional comments on your songs and has received a lot of likes can get a gift from this album..."

"It's hard to get everyone involved, after all, not everyone can write professional comments."

Shi Lei shook his head and said.

"So we have to do a two-pronged approach, we can set a professional award! One hundred people with the largest number of likes can win the album that is given professional awards! Then we set another ten thousand fan awards! This ten thousand fan awards are drawn from the lucky fans responsible for comments!"

Li Changming said.

"The method of professional awards and fan awards is good. We will attract more traffic and even guide the rhythm. Whether a music critic is professional or not depends on whether they can get everyone's recognition in this round of comment activities."

Shi Lei nodded.

"We can also take advantage of Xu Ying's popularity. We say that these fan awards were made by Mr. Lu for compensating fans for Xu Ying's incident a few months ago. This kind of fan-loving behavior will inevitably be unanimously praised on the Internet. If we can make the scale bigger, it will create a sensational topic. Let's give people guidance and tell netizens that people should know how to be grateful and learn to repay their kindness, which can further promote the popularity of these songs."

Li Changming continued to suggest.

"This method is feasible, and people have a herd mentality, and this kind of power to spoil fans can indeed add a lot of favor to Mr. Lu's stage name."

Shi Lei nodded: "But there is another important issue involved, that is, the participants... If the album is not done well enough, I am afraid that there will not be too many participants. If you can't even draw 10,000 fan prizes by then, it would be a bit..."

"So I said that this promotion method requires some investment, that is, cost."

Li Changming glanced at Lu Lianxiao: "It is enough to have Wanhua Media and Yuanshi Company in terms of channels. In terms of popularity guidance, we Tianze Data will also be fully responsible. The key is the level of the album and the gifts in these awards..."

"Make a badge!"

Lu Lianxiao said: "The badge must be made extremely exquisitely, so that anyone can love it as soon as they see it, so that they can devote themselves to this event with enthusiasm."

"As soon as you see it, you are full of love and devote yourself to this event with enthusiasm... It is probably difficult, and no badge has this magic..."

"No! There is!"

Lu Lianxiao said: "Real gold and silver!"

He said seriously: "I want to make a gold music critic badge! In addition, fans also have badges. Among them, the gold music critic badge is made of gold. I mean a thousand-full gold, weighing 100 grams. In other words, the value of gold alone must be more than 40,000. After artistic processing, we promote the price of the whole badge is 100,000, and the fan badge is silver all over, with the same weight as above, and the price is 1,000!"

"One hundred grams of gold, silver-cast badge!?"

Li Changming and Shi Lei were stunned.

The cost of one hundred grams of gold is around 40,000. If the engraving process is included, 50,000 is enough, and one hundred badges will be five million.

Silver is almost the same.

In other words, the cost of these badges is actually only about one million.

But if one thousand or more is converted into gold and silver, the visual impact brought by piles together is absolutely shocking, and this is an extraordinary topic in itself.

Moreover, the two of them did not doubt Lu Lianxiao's ability at all.

After all, in order to release songs, he has already spent hundreds of millions of dollars in publicity alone.

Compared to hundreds of millions, what is this ten million?

If Lu Lianxiao really takes out the real money and rewards for fans, they will arrange for people to lead the rhythm and hype it up...

"Can fire!"

Li Changming said with confidence: "Mr. Lu, although this method is violent and direct, it can definitely be popular!"

After saying that, he seemed to think of something and added: "And, your method of giving back to fans is unprecedented. No star is willing to give out such a huge amount of real money to repay fans. As long as you get first, it will be a huge amount of topics. Then we will guide you... The songs you release will definitely usher in the second round of rebirth!"

"Then do it this way."

Lu Lianxiaodao.

"No problem, let's prepare when we go back."

Li Changming said.

"Wanhua Media will cooperate with you with all your strength."

Shi Lei also followed suit.

"Um."

Lu Lianxiao nodded.

"Dongdong!"

At this time, there was a knock on the door outside.

"Chairman..."

It was the voice of Secretary Shi Lei.

Shi Lei frowned when he heard his scream. He didn't know if he was accompanying Lu Lianxiao, so he didn't have any vision?

However, Lu Lianxiao seemed to "hear" his anxiousness and nervousness through extraordinary hearing, and said, "I guess something is wrong with the company. Please ask him to come in."

"yes."

Shi Lei responded and shouted to the outside world.

"Chairman, something happened."

Secretary said.

But because of Li Changming's existence, he didn't say anything.

Li Changming also stood up at the right time: "Then I will leave first and prepare a specific plan."

Lu Lianxiao nodded.

As he knew that Lu Lianxiao was also one of the company's directors, Li Changming left, his secretary immediately said: "There was news from the film and television city project that Zhenwu Gate took people to the film and television city, claiming that they had bought the three square kilometers of land occupied by the film and television city and the surrounding areas, and ordered us to move out immediately!"

"Buy the land of the film and television city!?"

Shi Lei was stunned, then he was a little incredible: "We haven't taken that piece of land?"

"Chairman, at that time, because some people in the company did not agree much with investing a large amount of money in this land purchase, we just signed a 99-year lease agreement with the local authorities."

The secretary said immediately.

Shi Lei also suddenly remembered.

Six years ago, Tomorrow Star and Wu Cheng opposed the plan to buy land the most. In the end, he convinced him and the board of directors, and even managed the relationship between the local authorities and obtained a 99-year use agreement for the land belonging to the film and television city project at a relatively low price.

It is said that the local authorities wanted to use the power of Wanhua Media to develop the new district of the film and television city, and the conditions given were very favorable.

In addition, the 99-year lease was no different from buying this land, so Shi Lei finally agreed.

But now it seems...

"Wu Cheng!"
To be continued...