Chapter 1500 Transcript
This time, E-watch is truly at the forefront!
If the E-watch press conference nearly a year ago was mainly shocked by industry insiders in the pharmaceutical industry and IT Internet industry, the national TV news broadcast flashed by, and the general public did not notice it;
The market estimate made by an authoritative American agency about half a year ago exceeded US$7 billion and made the financial industry and those business people who care about finance know about this rising star company in China for the first time;
By this time, many people knew about E-watch, but they understood what E-watch was going on, and they were all limited to professionals.
The kidnapping case and car crushing online videos more than a month ago really made ordinary people put the billionaire and the fairy family who were far away from him, and they realized that the awesome off-road vehicle was not always a horse-wrangler, but a cheap toy in the eyes of the rich. In China, it was just a fraudulent Land Rover. It turned out that Mercedes-Benz also produced such a great luxury off-road vehicle. It was almost this time that many people were popularized about what the royal modification of AMG was.
Then many people realized that billionaires are under such great pressure. They don’t all make jokes like some rich second-generations, showing off their wealth, showing off their dogs, and slapping their faces. It turns out that rich people have so much higher chances of kidnapping than ordinary people!
Many people only thoroughly understood why E-watch is valuable, why the **silk, who was still running a barbecue stall, suddenly became rich, or about to become rich...
If E-watch was already deeply rooted in people's hearts at this time, people knew what was going on and had a very friendly image, the series of storms caused by the early release made the kidnapping craze continue for more than a month.
Today, when the Internet society is full of huge amount of information, some people have counted that based on 24 hours, a popular information requires 500,000 clicks to be considered as the entry threshold, and only 2 million to 10 million is called red. If the popular information that is popular in half the sky is not continuously exerted, it will only take a week to become deserted. Even outdated popular information will have a counter-effect resistance. It is truly called a phoenix falling from the bottom of the sky. In this era of rush to pursue, no one will pay attention to it as long as it is outdated, and it will be difficult to hype it up again.
But E-watch has been popular for nearly two months since the kidnapping case, and the explosion points in the middle are just right. Even after the peak trial sales were out of stock, there was a lot of scolding on the Internet. It was believed that E-watch was not even prepared for this item, or speculated that E-watch was afraid of losing too much and deliberately selling less, and the State Administration for Industry and Commerce announced it. Then an unknown force took the initiative to post notices on the website of the State Administration for Industry and Commerce that no one has ever paid attention to. Almost everyone knew that E-watch was afraid to sell or could not sell because it was cheaper. Combined with the young president's attitude of doing things at the press conference, doing things with conscience, benefiting the people first, and then making money, more and more people began to sympathize with E-watch and scold the relevant departments...
Immediately afterwards, someone began to reveal that the attitude of the relevant department was because some peers were jealous of competition and deliberately reported and arranged. A few months ago, an old news that peers were jealous of were brought out and made to make a repot.
Last time, it was a noisy call from afar, but this time I really saw E-watch launch, but it was stopped and not allowed to be sold. Consumers, netizens and even the aunts on the street knew about this, and there were screaming and scolding everywhere!
E-watch on various websites and search engines has become a hot topic, and the situation is easily pulled to the ideological level. What is the price of a bag of domestic laundry detergent sold in China? It is a small part of the price on the shelves of American supermarkets. How expensive is it to live in China? It is just that corrupt officials and officials colluded with businessmen to make money. It is rare that there is a conscientious enterprise like E-watch, but it is called to be framed...
Anyway, it's just a big mess!
E-watch's corporate image has once again reached its peak. Even its competitors have to admit that E-watch cannot make money by selling watches, and even the entire E-watch company cannot make money. It just spends money to grab the entire market and waits to go public in the United States in the future to make money. This is a typical IT industry practice, and now it has a fierce collision with the traditional pharmaceutical industry!
What is the delicate Mou Chenfei concerned about at this time?
The list Wu Xi gave to Mou Chenfei explained that according to the number of paper media words, online media layout, TV program duration, clicks and page count that major media followers and discusses, all of which have industry calculation standards, with a total value of more than 40 million yuan. In other words, if you want to achieve similar results, you need to make promotions out of nothing, and you have to spend 40 to 50 million to achieve such an effect.
And now, E-watch took out five million to accept the penalty cleanly.
The image of a wronged young wife is vividly interpreted.
Originally, Mou Chenfei wanted to go on stage by herself and perform the most classic grievance press conference. Wu Mengxi and Ye Mingjing tried to persuade him to stop. You are gone. What if this appearance causes some rebelliousness?
Just one night when public opinion was intentionally or unintentionally kidnapped, reported, and banned a series of abnormal means were despicable behaviors of business competitors, after Mou Tianbo opened the video conference.
E-watch suddenly advertised through Tianzheng Pharmacy's store and all the promotional methods that can be used: "Sorry! We sell cheaply! Never dare again!"
The front pages on the online website are large, the bottom pages on the newspapers are full, and the prime time periods in TV shows are five to ten seconds.
All are yellow shading, huge E-watch logo and watch style, black characters, very dazzling and straightforward text!
The following line of small words "From now on the price of 399 yuan, we will accept price supervision from all walks of life. If it is still cheap, we will reprice it!"
In the words Fang Lingying saw it, it is very styled as a street dollar store or a sale store. However, in the current market in China, this rough and powerful style is very marketable. Especially when Tianzheng Pharmacy is spread across the country's secondary market, ordinary people saw huge posters posted outside almost every pharmacy from the next day, and they involuntarily rushed in to buy E-watch. At this time, they did not discuss the product functions, the actual effects, or whether they would be used. Anyway, it was definitely worth the price!
Others spend so much effort on suppressing and limiting E-watch, which must be a good thing. Even if you don’t know how to buy one to stock up first, or simply buy a few more boxes, what if the price increases?
Among them, the main force is the aunts who like to join in the fun, and they rush to buy them desperately. I heard from the children that the boss is in a miserable way. This thing is so good. How to use it? I don’t know, just buy it first!
I used to be unable to buy it at 99 yuan, what if the price will increase to hundreds or thousands of yuan in the future?
What? There are still tens of thousands of dollars in this watch?
Then you have to buy!
It seems that this is not an IT product, but a gold bar!
Just as Mou Chenfei shouted to his father, this is an era of informationization, no longer the past when he made a difference based on information asymmetry that was short of resources.
In just three days after the E-watch was re-listed, the national sales reached 2.74 million!
On average, each store has more than 100 sales!
Half of them were sold out of stock and could only send free slips to consumers. After the goods arrived, they would come to the pharmacy to collect them.
Then the funny thing is that consumers in various pharmacies are queuing up to buy E-watch. Anyway, waiting is waiting. Who doesn’t have headaches and fevers and needs regular medicine? Or when the family planning supplies are used up, buy some. The sales of other products in these three days, the sales of other products in Zheng Pharmacy have increased by more than ten times!
He handed over a report card with a total sales of over 1 billion yuan in three days, and Mou Chenfei gently placed it in front of his father.
Chapter completed!