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Chapter 93 Recruitment commercials

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"Lieutenant Colonel, where the script ends..."

Close the script handed over by Lieutenant Colonel Lunhoe directly, Duke stood up and strengthened his tone in a highly strengthened manner, "The one who destroyed the weapons of the alien spacecraft must be a civilian, not a president or an army!"

"Why?"

After all, the two have worked together once, and the Pentagon representative is waiting for Duke to explain.

What is the biggest reason? Of course, it is because the audience likes to see small characters saving the world. Because mainstream American culture still has distinct anti-intellectual characteristics, because doing so in this way can cater to the mentality of mainstream audiences and allow them to pay for tickets.

Small characters save the world, and there are always stupid pigs at the top. This can be said to be a strong point of promotion in Hollywood movies, but Hollywood movies do this not because they agree with anti-intellectuals, but because this allows the audience to pay for their money and obtain commercial profits.

The most typical example is that in all Hollywood youth campus films, more than 95% of the quarterbacks of the football team are villains, and the films always shape them into simple-minded and well-developed idiots. What about it?

The quarterback is the core of a football team, usually the leader of the team. Not only does he direct the offense on the court, but he can also change the coach's strategy on the spot. Most of these people are strong, clear-headed, quick-thinking, extremely keen judgment and determination to implement. They are often the most popular people on campus for girls, and they can be said to be true elites.

Therefore, in anti-intellectual anti-elite culture, they become the most often ridiculed objects in movies, just like senators in Congress and past White House masters.

When it is impossible to raise those simple-minded North American audiences to the level of agreeing with their own opinions, as a commercial film director, you must take the initiative to lower your posture and cater to the tastes of mainstream audiences.

Duke understands these principles himself, but cannot be used as a reason to convince the Pentagon.

So he started talking nonsense again, "Lieutenant Colonel, America is a democratic country, and everyone is an important part of this free country. When the country is in trouble, the people will inevitably rescue them without hesitation. In the script, our army, the Pentagon and the President, there are too many places to show that civilians fly planes and crash into alien spacecraft, which shows that once a crisis comes, the people and the federal government will stand together and unite!"

"What you said is indeed reasonable."

Incarnated as the former Soviet Union political commissar, Lieutenant Colonel Lunho turned to another sensitive point, "Duke, the tone of the film and the fighting spirit of the army that it promotes, the Pentagon is very satisfied."

I'm sure satisfied. If the Pentagon still picks on the tone of such a big Americanism, it's purely a collective rust in the head.

Just as Duke was so nagging, Lt. Col. Renho continued, “But the Pentagon hopes you can remove everything from District 51.”

"Lieutenant Colonel, this is just a squid head that attracts the audience," Duke said, spreading his hands, "We don't mean to promote conspiracy theories. We just want to attract more audiences."

"That's not what I mean, Duke." Lieutenant Colonel Renhoe stood up from his seat and walked back and forth. "My boss is a little sensitive to this."

Sensitive? Duke was stunned and thought to himself that there would be no Zone 51, right?

"The Roswell incident and District 51 have been circulating for so many years, and the public knows that this is fake."

Truth is not important to Duke at all, so he doesn't care about these things. "If we master alien technology, wouldn't we have dominated the world long ago? This is just a promotional and hype of the film, attracting more audiences to the theater."

Lieutenant Colonel Lunho stopped, said nothing, and looked thoughtful.

"In my opinion, having more audiences entering the theater will definitely benefit the Pentagon more than the ones."

In order to convince the Pentagon to save tens of millions of dollars in weapon rental costs so that more money can be invested in special effects production, Duke really racked his brains. "Lieutenant Colonel, as far as I know, the military enlistment rate has been falling since the Iraq War, and has even reached its lowest point in history in the past two years. You once told me that "Battle of the Deadly Island" can become a recruitment commercial, but that is not."

After a moment of pause, when Lieutenant Colonel Renho turned to watch it, Duke changed into a more powerful tone, "You have seen the script of "Independence Day", Lieutenant Colonel! Will this be the best recruitment commercial? Do you still remember the enlistment effect brought by "Top Gun" after its release? An excellent film that promotes the army is far more ten or even a hundred times more efficient than the Ministry of Defense's launch of recruitment advertisements in major media!"

"Top Gun" in the 1980s brought a strong recruitment effect. After the release of this film, dubbed "F-14 Super Long MV", the subsequent teenagers flocked to watch. The soaring box office also made the US Navy usher in the highest enlistment rate after World War II.

Since Top Gun, Hollywood has not filmed a highly influential recruitment promotional video for many years, while Independence Day has distinct recruitment advertising qualities.

Duke doesn't care about these things himself. His simple interest cooperation relationship with the Pentagon. Since he is in Hollywood, he must consider the problem from his current standpoint. How to do it will be the most beneficial to him?

In the near future, from the pyramids in Cairo to the skyscrapers in Chicago, from the broken walls of Los Angeles to the vast Pacific Ocean, from the highways on the streets of Paris to the Middle East military bases filled with yellow sand, on the Hollywood screen, all over the world has experienced waves of unprecedented alien invasions.

When the earth, a common home, is in danger of survival, there will always be a group of "heroes" who stand up and enter the battlefield with flesh and blood to save the building from falling. In the end, they will defeat the conspiracy of alien thugs, defend the earth, and save the people of the world. After the task is completed, they will return to the military camp in a crowded with flowers and applause, hiding their merits and fame.

The "heroic behaviors" of these American soldiers on the screen made the global audience "respectful" and made the passionate men "long", and made these videos unconsciously become the recruitment advertisements for the US military.

In fact, the US military set the stage and Hollywood opera singing is no longer news. As early as the beginning of the movie nearly a hundred years ago, the two sides had a close relationship. However, the reason why the military cooperated with the crew at that time was for teaching purposes - the film could be used as military academy textbooks.

It is precisely based on this that the US military was able to directly participate in the production and promotion of recruitment films during World War II. Directors such as Frank Capra had filmed high-level recruitment films, but just like the hawkish movie star John Wayne who advocated the Vietnam War, "Green Beret" in the 1960s, it was a flash in the pan of "extraordinary period".

Today's "recruitment film" refers to a group of high-investment commercial films that focused on shaping the positive image of the US military after the films reflecting on the Vietnam War fell. It started with "Top Gun" which was popular in the 1980s. Although the effect is good, it has encountered a lot of criticism because of its obvious advertising characteristics.

However, now and in the future, with the renovation of film narrative techniques and visual language, the image of the American soldiers on the screen has become increasingly taller and more majestic, and the comprehensive strength of the US military has been increasingly fully demonstrated. The recruitment effect is naturally also rising, and the sponsorship amount offered by the Pentagon has also increased sharply.

At the same time, experienced screenwriters know how to weave advertising elements into the plot without revealing traces, thereby greatly reducing the audience's sensitivity. Today's Independence Day is like the future "Transformers", which has these qualities. If you complete the film according to Duke's vision, you will find that the advertising intention is far less explicit than "Top Gun" back then.

From a business perspective, the crew’s cooperation with the Pentagon is a win-win deal that only fools will refuse.

Since the smoke of the Vietnam War disappeared and the United States changed from the conscript system to the volunteer system, the military spent a lot of money to shoot recruitment advertisements every year. However, no matter how good the advertisement was, it was not more inflammatory than well-made commercial blockbusters. Moreover, the film had a huge advantage over advertisements. The public relations promotional elements were covered up and dissolved into a complete story, allowing the audience to subtly intoxicate in the sensory bombardment and psychological adventures of the characters' struggles, while also avoiding the natural resistance to advertisements.

In Duke's perspective, the "main theme" war science fiction action blockbuster he produced has commercial characteristics such as both wise and brave protagonists, passionate plots, magnificent battle scenes, and the positive appeal generated is exactly the same as the needs of recruitment advertisements. Of course, he can obtain props and technical support provided by the military, and exchange for higher profits at lower production costs. Why not do it?

Of course, Duke himself does not have the aura of mental retardation. Even if he transformed into a political commissar of the former Soviet Union and said so much, Lieutenant Colonel Lunho did not make any promises. He did not have the power to do so. He just promised to send the original version of Duke's meaning back to the Pentagon, and he would also help the crew to obtain sponsorship appropriately.

"Who said the Pentagon is all idiots and idiots? Their money is very good?"

After seeing off Lieutenant Colonel Lunhoe, Duke also complained that if the Pentagon was as naive as depicted in movies or in previous lives, he wouldn't have to spend such verbal talk. Perhaps he wouldn't have had the opportunity to spend such verbal talk at all.

In the following days, Duke re-examined a thick stack of artworks drawn by the art group and the special effects group. The appearance of the aliens and the spacecraft were finalized, and the drawings were transferred to the Industrial Light and Magic Special Effects Department, and the model production led by Stan Winston to kick off.

In the past week, Duke has mainly focused on models. In addition to alien models, it also needs to determine models of cities and North American landmark buildings. All explosion scenes will only be shot in real scenes, and the movie requires computer CG synthesis shots, and has also entered the early production stage. A computer special effects department of Industrial Light and Magic, like the model special effects group, has also entered the crew at Warner Studios and has been constantly communicating with Duke.

In addition, the actor audition has entered the second round, and Duke has to be distracted from the choice of the main actors.

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