In the six Star Wars movies, there are countless scenes of important supporting roles and passers-by being cut off by their hands. As the protagonist Anakin, Luke and his son were cut even more miserable. Anakin's hands were chopped off twice in the 13th part of the Star Wars Prequel. In Star Wars 6, his robot hand was cut off by his son Luke. Luke was cut off by his father Darth Vader in Star Wars 5.

This heavy hand-cutting plot has undoubtedly affected many movies, such as Marvel's hero movies. In the Marvel Phase 2 series that has been released, each of which has a true or false hand-cutting plot. So the audience saw that characters such as Iron Man, Thor, Groot, and Winter Soldier were sold. The heroes of the "Women's Federation" were purely affected.

Time has passed, and the generation who grew up with Star Wars has gradually grown up, and the new generation has grown up, but Star Wars has become stronger over time.

The plot of Star Wars and the direction of the character's fate have always been in an extremely confidential stage. Except for a few core personnel such as Duke, not many people know the specific plot direction.

However, after being strictly kept secret for nearly a year, Star Wars: The Force Awakening finally unveiled the veil of mystery.

Warner Bros. is full of confidence in Duke and Star Wars, and Duke also knows how to gain the favor of Star Wars fans. So before the release of Star Wars: The Force Awakening invited a lot of media and well-known figures in the circles such as George Lucas and Steven Spielberg to hold a trial.

There is no doubt that this preview is the focus of attention of the media and American movie fans.

For publicity, George Lucas compared his relationship with Star Wars: The Force Awakening to "breakup with men and women", and both sides will go their separate ways and no longer contact each other.

However, this was a promotional need after all. On the day of the preview, George Lucas appeared in the theater on time.

Under the extremely strict security measures, I handed over my microphone, recorder, camera and even my cell phone and happily walked into the theater. Once I was lucky enough to be the first audience to witness Star Wars: The Force Awakens.

Without accepting the invitation, these people gathered around the preview theater, looking ready to wait for every Hollywood celebrity who was interviewed to watch the movie in advance.

The number of these reporters is far greater than that of those lucky ones. Thousands of people were surrounded by the preview theater.

They waited outside for nearly two hours, and every minute was torment. The moment the theater gate opened, it surged like waves caused by a storm, surrounding everyone who walked out.

The most journalists surrounded George Lucas and Steven Spielberg.

One reporter's voice was particularly loud. Almost completely suppressed the voices of others, "Mr. Lucas, I've just watched Star Wars: The Force Awakens, can you talk about your opinion on the video here?"

It was too crowded, and George Lucas was older and could not stand such a scene. When he walked out under the protection of more than a dozen security personnel, he only left a sentence, "I really like this Star Wars: The Force Awakens, Duke made the most appropriate choice!"

Perhaps it was the same reason. Steven Spielberg, not far from George Lucas, also left a comment saying "I like it very much, very good" under the siege of reporters.

This was just the beginning of the trial. In the following days, Duke and Warner Bros. held several trials for Star Wars: The Force Awakening, and also made full use of the media to hype the audience's reputation and conduct word-of-mouth marketing.

"Star Wars: Force Awakening just finished the audience trial yesterday. The first wave of evaluations has been released. On the famous movie rating website INDB, 367 people have scored the average score as high as 100 points; on Rotten Tomatoes, there are 57 ratings, and the positive review rate has reached 100%. On another rating website, Meta Daily, 32 media across the United States have given high scores of 98 points to the film."

Just like the original films such as the Dark Knight, appropriate word-of-mouth marketing is also a great help to the film's success.

As we all know, the quality of the film is indeed the basis of the audience reputation of a movie, but it also has a great relationship with publicity and marketing.

Under the collective efforts of Warner Bros. and Lucasfilm, word-of-mouth hypes like this are countless in the media and the Internet.

"The quality and good-lookingness of Star Wars: The Force Awakens are beyond doubt. Director Duke Rosenberg uses artistic techniques to incorporate past themes and characters from the series into a brand new background and text. Viewers who have not seen the Star Wars series will also like Star Wars 7, but if you have seen it, you will understand its tortuousness and better understand how successful it is."

Los Angeles Times

"The joining of the old version of the core actors does add points to the film, but the real bonus is Duke Rosenberg rediscovering an energy-filled, humorous atmosphere for Star Wars: The Force Awakens."

Detroit News

"Star Wars: The Force Awakens not only have a tribute plot, but also an inspiring Hollywood top-notch big-produced adventure film. The highly anticipated film brings more motivation to life than the Force itself. Every scene in this sequel directed by Duke Rosenberg bursts out the joyful spirit contained in the old version of George Lucas trilogy.

New York Times

“It was an impossible task for Duke Rosenberg and all the participants in the film to bring the Star Wars series back to the screen, but they did it and did it very well. They made the film into beautiful, honest, and very interesting work. This film and the promise it represents brought me a lot of energy.”

Washington Post

"Duke Rosenberg understood what George Lucas didn't recognize: that is, we were not as interested in the future of science fiction stories, but were more willing to return to the past. We didn't really want to see what the distant Milky Way would have next. We just wanted to re-experience the feeling of what we felt when we first watched Star Wars in 1977. We wanted to go to our hometown, and the Force Awakens took us there."

Boston Global

“There are a lot of products waiting for us to authorize, and the number is the highest in history on record.”

In the conference room of Warner Studios, Lucasfilm's eO Catherine Kennedy said, "If nothing unexpected happens, consumers across the United States will experience an explosive increase in spending on toys around Star Wars movies next year, and sales will definitely exceed $3.4 billion this year.

This news undoubtedly gave everyone attending the conference full of expectations.

“We need to decide at this meeting that we are ready to conduct the final plan for market execution with our partners next year,”

Looking at Duke, seeing that he did not express anything in particular, Katherine Kennedy continued, "These decisions include how many products are produced, how to display them in surrounding stores, which area is displayed, and how the entire website content is promoted when the product is presented online. Any marketing method that can bring the Star Wars peripheral brand to market must be thought of."

In this regard, Duke believes in the abilities of Lucasfilm professionals, and Warner Bros. and Tinafe, who has just returned from China, will join these tasks.

Of course, production companies, surrounding manufacturers and retailers still have to gamble on the investment budget.

"The risk is that no one knows how big the market is."

Duke gently tapped the table and attracted everyone's attention, and emphasized, "We must do a risk assessment in advance, including the purchase of materials, the quantity of orders, etc. Even for large-scale production orders, there are risks, because all this has to rely on consumers' reactions to the product, and it is well known that consumers' tastes are often elusive."

Since the release of the Star Wars: The Force Awakening trailer, despite the explosive growth in sales of related products, Duke will not blindly formulate operating strategies. Just like all large companies, the decisions of film companies are also boldly taking risks while maintaining enough caution, and will never let anyone make a decision.

As the meeting gradually came to an end, Duke also knew that Warner Bros., Lucasfilm and his entire team had been busy for a whole year, and now it is necessary to make some morale-enhancing actions at this moment.

He nodded to Tinafe, who opened a folder and said, "As of last night, the pre-sale box office of Star Wars: Force Awakens in North America has exceeded $100 million."

Hearing this number, John Schwartzman, who had been sleepy before, couldn't help but feel excited. He worked with Duke for so many years, and this is the first time that the pre-sale of the film in the box office can exceed 100 million US dollars.

Tinafei's words did not stop, "The bb8 we launched is very popular. Currently, North America's sales have exceeded US$100 million, and roughly stating that it is about US$124 million."

The quiet conference room instantly stirred up a burst of admiration and discussion. Charles Rowan and Catherine Kennedy's eyes immediately fell on Duke. Star Wars products have always sold well in North America, but a single product can sell over $100 million in less than half a month, and it has never appeared.

Now what? The two circles drawn by Duke actually created a business miracle.

Don't forget, this is just a kind of peripheral!

Tinafe said again, "Stimulated by Star Wars: The Force Awakening is about to be released, from October to now, the sales of related peripheral products are close to $600 million, and it will definitely break this number on the screening day!"

Star Wars: The Force Awakening has not been released yet, but it has actually charged the cost. The only suspense is what level the box office can reach in the end. (To be continued.)

ps: Please give me monthly tickets and recommendation tickets!
Chapter completed!