Every weekend, the news channel of the state TV always broadcasts many influential comprehensive interview programs, which also attracts a large number of Chinese audiences who are concerned about current affairs. These audience groups include both teenagers and middle-aged and elderly people. Even in this era of Internet rampantism, the influence of this TV station on this land is still unquestionable.

Phil, who served as CEO of Warner Greater China, sat in front of the TV on time on Saturday and transferred the TV to the news channel as an important part of Star Wars: The Force Awakens China's publicity plan, the state TV's exclusive interview with Duke will be aired in the Primetime News Comprehensive Interview Program.

In addition, Warner Greater China has also obtained relevant authorizations. The exclusive interview here will appear on some of the most important propaganda positions on the Internet in the form of text and videos.

Since Duke acquired Lucasfilm a few years ago, Warner Greater China and Lucasfilm have been actively promoting and promoting the Star Wars series in this country. Now it has arrived at a critical stage in Star Wars: The Force Awakens China's regional marketing.

Due to the restrictions on promotion of Hollywood movies by Big Scissors, Phil was very cautious in the early promotion and marketing, with this exception. After all, this is an exclusive interview published by the state TV station, and Big Scissors is equivalent to default.

However, Phil was still a little worried, worried that this interview would be taken down suddenly. It was not the first time that Big Scissors did such a thing. In the first half of this year, Django, who was rescued by Quentin Tastino, was suddenly temporarily withdrawn by Big Scissors when it was released here.

Such concerns did not arise, and the exclusive interview program started broadcasting on time.

Phil has been in the Far East for so many years, and understanding Chinese is not a problem at all. Just like all interview programs, the show begins with an introduction to the background of this interview: The significance of the Star Wars series to American audiences has long since emerged from the movie itself, and has evolved into a culture that is full of all aspects of life. Although it has been ten years since the last Star Wars movie, the craze of Star Wars has never retreated. Compared with this sentiment, Star Wars has not had that deep mass base in China. This new work directed by the famous Hollywood director Duke Rosenberg is more like a gift for a new generation of movie fans, and is another "big attack" that has penetrated the world by Star Wars culture.

"Audiences don't need to watch the first six movies, and they can also enjoy this movie. They can get started with this movie. The Force Awakens is the beginning of Star Wars in China and the world." Duke Rosenberg, the director and producer of the movie and the owner of Lucasfilm, said that the strategic significance of this movie is understandable.

A new star war wind has blown, and the momentum will be even greater and the scope will be wider.

This movie not only made up its mind to attract young audiences, but also had seniors like Harrison Ford and Kelly Fisher to take charge, striving to ensure the "original flavor of old soup" in the entire series.

In addition, Star Wars creator George Lucas serves as an advisor to protect him, and senior Star Wars fans don’t need to worry.

In short, the two major concerns about Rising Star Wars (will it be liked by Chinese audiences; can it be liked by old fans) have all resolved the main creators one by one, saying there is no need to worry.

In our interview, director Duke Rosenberg also revealed many shooting details and behind-the-scenes stories in the interview: "How the new robot bb8 is controlled and shot in real time; the impact of Harrison Ford's sudden injury on the crew; how Daisy Ridley and Wu Yanzu were selected, who is the most senior Star Wars fan in the crew; the heroine is actually Chubaka's distant cousin?"

Let's follow Duke Rosenberg into this ga1ay.ar.ar.aay

Regarding the publicity in China, Duke will naturally focus on Daniel Wu. The interview started shortly after the topic was mentioned.

"Before Wu Yanzu was selected, his character was written, and you may not have noticed that every character in all Star Wars movies has an important common feature."

In the exclusive interview program played, Duke used quite fluent Chinese to talk to reporters throughout the whole process. In the ears of Chinese audiences, his Chinese level may be far inferior to the mountains, but he will also instantly kill 99% of foreigners, which can easily arouse people's favor.

The Mandarin on TV is far more standard than Phil, a person who almost sets his home in China. "All characters in this series have a common sentiment, that is, the extreme desire caused by despair, which leads to a desperate bet. Based on different despair, they desire different things and behave differently: Luke desperately wants to leave that ghost place and escape from the farm that imprisoned him; Princess Leia wants to do her best to help her father and make him understand this; Han Solo desperately wants money to be more useful to him than anything else; Lord Black wants to regain his plan desperately."

"There is no middle ground in this world. Having different desires makes this series more exciting. So you have to write down the desires in the character and be able to show them in reality. At the same time, you don't forget to use humorous techniques. In George's original movie, you perfectly master this delicate and strange balance. Every character is desperate, and it's really interesting to see the power of these combined together. So we are looking for actors who are very interesting together. Wu Yanzu is such a candidate."

The female reporter asked, "Why should we choose a female character as the protagonist?"

Hearing this question from the reporter, Phil couldn't help laughing. He naturally knew the reason, that is, today's big-produced movies are all trying to please female audiences, and the women's market is becoming more and more important to movies.

But he knew Duke would definitely not say that, and the facts were indeed the case.

"The heroine Rey is a product of this era. My team and I realize the power that today's girls have, which was not seen ten years ago. I think Rey is like this. She appears in this story with a sense of power and infinite potential. I think this will be very attractive to today's girls."

Obviously, Duke's words are from the perspective of creating characters rather than markets. "Male characters have always had these qualities, and the audience takes it for granted. Now they suddenly become a capable female character. By the way, Rey will make many mistakes in the story. It is also one of the fun of this film when she learns lessons. She is an all-round talent. I think it would be without this charm if she changes to male characters."

The female reporter from the state TV station once again raised the topic to the big villain, "Can you introduce the villain Kyloren? In all the posters of the protagonists released, where is his unique appearance and shape inspired by? How do you plan to build his character?"

"Okay, but I can't spoil it too much. In this movie, we need a representative of the dark forces. He is certainly not the only villain, but he is the key character in it. He comes from a mysterious group called "Len Knights". His name also comes from this. You will see them in the movie and you can see that Keloren is one of them."

For the sake of publicity, Duke also appropriately revealed some relevant content, "The entire Knights are such a special appearance. The role they play in this film is equivalent to what Lord Black did in the previous version of the movie. But you must not say with your fingers, 'We want to have another new Lord Black!' We know he must be a brand new character. So when designing this character, you must start from both aesthetic meaning and background story."

Phil could see Duke in the TV screen thinking, obviously thinking about the words to avoid spoilers in advance. "His character is proud of Lord Black, that is, he comes from a place where he knows Lord Black. This is the gate that my pressure releases is not only the audience, but also Kyloren knows Lord Black. This gives us some visible and tangible subject matters that can be mined and named. This guy may admire the cause of the Empire, and he may regard Lord Black as the ultimate force tempted by the light side."

The interview continues. The whole show lasted for nearly an hour, and it was all about Duke, which also made Phil feel that his work was a little easier. He knew what popularity and influence the name Duke Rosenberg had in this heavily populated land.

With this exclusive interview from the state TV station, Warner Greater China can formulate a series of related marketing measures.

The episode is coming to an end, and the exclusive interview with Duke is over. Some introductions to Star Wars: The Force Awakening: Star Wars: The Force Awakening has a lot of budgets, but director Duke Rosenberg has been committed to ensuring the emotional authenticity and handmade texture of the film from the beginning, rather than being overly gorgeous like some science fiction movies and action blockbusters; before finishing a brief exchange with us and preparing to continue working, Duke concluded: "I certainly want to say that this world does not need anyone to remind the existence of positive and hope, but the first Star Wars was born in the context of dual cynicism in the film field and the real world, and people feel that there is betrayal, crime and **. And Star Wars reminds people that there is still love, adventure and loyalty in the world."

"I think Star Wars 7 is in the spirit of the original Star Wars trilogy. You will connect yourself to the world that gives you strength and your goal. This message may be closer to reality than you think."

Now, the hungry audiences all over the world seem to have accepted this message, felt this message and expressed their agreement. (To be continued.)

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Chapter completed!