When Duke lived on the other side of the Pacific, he had read many articles about Hollywood watching the fire from the other side. These articles always describe Hollywood stars as toys that can be played with by throwing some bait, or actors with extremely low status in the old era. Perhaps this was true in the last 1930s and 1940s and even the so-called golden age of Hollywood. However, Hollywood commercialization has developed to this day, just like the role of a high-paying corporate manager on a company, no one can ignore the status of celebrities in this industry with a large output value of hundreds of billions of dollars. And there is no chance to return.

Therefore, some celebrities adopt a more stable approach and enter the field of creativity through the expansion of other related professions. A large number of "star directors" who "act and are good at directing" are vivid examples.

The most typical one is Ben Affleck, who entered the director industry in time when his career as a star actor was shaky, thus saving himself.

The expansion of Hollywood star business value is basically divided into two forms. One is the other implementation form of career expansion mentioned above. For example, actors form their own independent production companies, surpassing performances and entering the production management industry, such as George Clooney's "Presidential Killing" and "All Treasure Hunts".

Another form is the high commercialization of the movie star system. When the net asset value of the movie star is used to promote the sales of other products other than the movie, in short, when the stars endorse a certain product, the business value is expanded.

By branding and branding the characteristics of stars, Hollywood's star industry has made the most efficient use of the symbolic value of stars and expanded them to the business world outside of movies.

Hollywood star brand is a medium used to help the public build awareness of movies.

Through the prism of celebrity branding identities, movies are positioned in the lines of market similarity and difference. Therefore, celebrity brands must present special meanings to have obvious symbolic characteristics and thus generate commercial value.

This is the purpose of the business rules of Hollywood stars. Economic value has always been at the center. The star group represents senior elites among top actors, and can also be said to be elites in this highly commercial society.

At the end of the press conference, Duke once again became the focus of media siege.

A reporter from the Los Angeles Times asked. "You have said elsewhere that the film will convey a strong spiritual power. Do you feel the existence of the Force during the filming of the film?"

Feel the existence of the Force? Of course it is impossible.

However, Duke said the most popular answer. "One day Harrison Ford was injured by a prop door and hit his left leg. This is of course a serious accident. You will be very scared and the result may be bad, but he was lucky to survive the disaster. God bless us, we all feel very lucky."

"After Harrison recovered, I felt that all the crew and cast became a big family because we had experienced such a terrible thing and had experienced the test of life and death."

Although the starring actors of the crew are not unfamiliar and hostile, they are not as friendly as Duke said. In fact, apart from work, there are very few other communications between actors. However, Duke will not mention these situations to the media. "Especially after Harrison came back, everyone was injected with energy and enthusiasm, and felt that the light and darkness were clearer and made us stronger. I have always liked the Force and its non-religious spirit. I think we can all feel a power that connects each other, which can be said to be a kind of Force."

This kind of words is not only beneficial to the promotion of the film, but also the media and the public are happy to see it.

As for the real Hollywood crew’s open and secret struggles, who cares?

Media reporters from China also set their sights on Duke, "Director Rosenberg, you have a good vision in selecting newcomers. How did you choose Daniel, Wu, Daisy, Ridley?"

"We followed the normal casting process, but in order to find the right candidate, we also conducted a larger search, and both characters must have special personalities."

Duke knew what these Chinese journalists wanted to hear, and said slowly, "I feel that Danny is very good. I have seen his works such as "New Police Story". I know he has a great sense of humor and a strong sense of role, while Daisy is more troublesome because we don't know much about her and she hasn't had many works before, but when we met, we found that her personality is very outstanding. Her sense of power makes me feel very suitable for the heroine Rey."

After the interview, the crew continued to shoot on the Black Forest set in Dublin. A special effects team leader of Industrial Light and Magic also came to Ireland. They were responsible for the special effects used in the shooting and brought some completed special effects shots to Duke for final review.

When filming the film "Star Wars: The Force Awakens", Duke can call on all resources to tell stories. There are a lot of fun. Which scenes can be completed with real-life special effects, and which will be completed with CG in the later stage. These are things that directors, as he, have to control.

This film will have super-large special effects scenes and magnificent amazing special effects. Of course, many contents cannot be completed through real-life special effects. However, in order to achieve a sense of nostalgia and arouse the emotional effect of Star Wars fans, Duke and the crew will try to shoot as much as possible.

Among the completed shots brought by the person in charge of the special effects team, there are many scenes about the new robot BB-, which gives people a glimpse of the eyes in the film, because on the set, there are two puppet masters who control the shooting on the spot. The special effects team removes the two puppet masters through computer special effects, and then uses CG to remove the wires, instruments and operators. Sometimes it is to enhance the effect of the real scene set and props, but many times they are shot directly with the lens.

All the special effects and the massive amount of special effects that have been completed are very exciting. Some of the special effects in the film are unprecedented. Some simulation technologies used are specially developed for the shooting of "Star Wars: The Force Awakening".

It is no exaggeration to say that the entire Star Wars: The Force Awakens are following Duke's rhythm.

Following the director is the universal values ​​of the film industry, just like following the feeling in the popularity and proliferation of today's society...

There was a popular saying in Hollywood, "James Cameron is responsible for changing film technology, while Duke Rosenberg is responsible for changing mainstream commercial films." In 12 years of film history, all the real film riders are directors. Without great directors such as James Cameron, George Lucas and Steven Spielberg, there would be no world movies that entered the golden age today.

Directors are the dominant jobs of the entire film industry. Every year, millions of film practitioners dream of becoming directors, but the road to directors is not smooth sailing.

Even Ang Lee had been a family man for 6 years before this; even Quentin Tastino was an unknown video store guy before this; even Duke now, he would do his best to shoot and produce every movie.

All roads lead to Rome. Although the path to successful directors is different, there is always a universal truth hidden in it, that is, enough effort and concentration.

Duke's shooting on the set of the Black Forest in Dublin lasted for a long time, where a large number of real-life scenes of the Millennium Falcon and the X-wing fighter were filmed. It was not until mid-July that Duke ended his shooting in Ireland and led the entire crew back to Los Angeles.

He wants to prepare for the San Diego Comic Con, which can be said to be a very important large-scale publicity event before the release of "Star Wars: The Force Awakens". It will also release a lot of information for the first time to attract the attention of movie fans. (To be continued.)
Chapter completed!