In fact, there is another good way to make Chinese audiences understand the American "Star Wars plot", which is to think from the perspective of others. pbtt. Someone once said that "Harry Potter" is "Star Wars" of this era. If Chinese audiences can understand why they are so obsessed with "Harry Potter", they can understand why others are obsessed with "Star Wars".

Whether it is Harry Potter or Star Wars, they have created a world that can grow itself.

When "Star Wars: New Hope" was released, George Lucas added a subtitle to the opening credits, telling the audience that the next story is just a small wave in the context of a larger story. "Star Wars" only tells a brief moment in the long history of the Galactic Republic. He also adds some information to many lines, implying that some things that were not performed in the movie but in this world.

This "tip of the iceberg" setting is widely used in many such art works that "create a complete world". For example, "The Lord of the Rings", before Frodo Baggins met the Lord of the Rings, the Middle Earth world had existed for many years, and countless heroic people and events had happened there, but the audience only saw this part of Frodo.

The same is true for "Star Wars". The Galactic Republic has existed for a long time, and the Death Star has not just begun to be built. Everything that the audience sees on the screen is just a corner of this huge world and a little bit in the long river of time.

This open setting has one advantage. It can maximize the audience's imagination, let the audience imagine it to the fullest, and automatically repair the part of the iceberg under the water. Everyone will be attracted by this illusory world, constantly discussing, arguing, and sharing, just like really living in this world.

This is how the fandom of Star Wars was formed, and it may also be the earliest gathering place for fantasy.

Since the release of "Star Wars" in 1977, it has inspired countless people to create creative inspiration, and many Star Wars fan novels, comics, games, and films have been born. These works have in turn fed back to "Star Wars", and the source constantly replenishes its blood and allows the world to continue to enrich, grow and grow. This is a kind of complicity between creators and audiences. The two have been in such a virtuous cycle before, and eventually they are like snowballs, making the influence of the works increasingly greater and greater.

For Star Wars fans around the world, Star Wars is far from being as simple as several movies. It changes a way of life. Through role-playing, fashion art creation, technological research and development, and endless academic discussions about the "Force"... fans maintain the vitality of "Star Wars" in different ways, increasing the meaning of this legend.

This is also the most useful thing for "Star Wars: The Force Awakens" promotion.pbtt.

Entering May, as Star Wars Day and Star Wars: The Force Awakens start, a series of Star Wars propaganda activities have emerged around the world.

The 10th Star Wars Fan Celebration kicked off in San Francisco. More than 150,000 people from all over the world gathered near Lucasfilm in San Francisco to participate in this event.

On this day, the Star Wars elements at the headquarters of Lucasfilm are everywhere, and the entrance is a three-dimensional statue of Master Yoda, the Storm Warrior, and the Black Warrior Das Vader, are spread all over the company's floor and every corner.

Even Lucasfilm employees wore various Star Wars costumes and appeared in front of media cameras with movie fans.

One of the major criteria for Lucas Pictures to employ people is that it requires employees to be die-hard fans of Star Wars. Lucas Pictures has full-time employees to study Star Wars knowledge. It compiles the Star Wars Encyclopedia and establishes a Star Wars database. Lucas Pictures has its own fan division, and spares no effort to instill Star Wars knowledge into Star Wars fans.

Through these methods, Lucas connected Star Wars fans all over the world.

Star Wars audiences have become a unique phenomenon.

According to statistics, Star Wars has accumulated more than 300 million die-hard fans. These fans enjoy everything related to Star Wars and even use Star Wars elements at weddings.

In May, Warner's media focused on the wedding of a Star Wars fans.

"Duncan and Sammy, a member of the Galaxy Empire, met a long time ago, in a very far, far place. The power between them is indestructible."

This is the oath of a couple of Star Wars fans at their wedding ceremony. They call themselves "members of the Galaxy Empire."

After having children, Star Wars fans will buy Star Wars toys for their children and watch Star Wars movies with them, continuing their obsession with Star Wars to the next generation.

On May 4th, Star Wars Day finally arrived.

How popular is Star Wars Day? Just look at the performance of fans around the world.

In Australia, Star Wars theme rugby competitions attracted countless fans to cheer; in Brazil, Argentina, and Mexico, a 6-kilometer long-distance run of Star Wars was held; the Colosseum in Italy was also "occupied" by Star Wars fans, and these are only part of the global Star Wars fans celebration.

Stars such as Simon Page, Charlize Theron and Robbie Williams also participated in interesting photo shoots, wishing fans around the world a happy Star Wars Day.

Star Wars Day celebrations are even beyond the Earth!

Nasa specially released a video about one-minute long "-d2 Save the International Space Station".

In this video that is about one minute long, the reliable partner of the protagonists in the movie series -d2 once again became a role that turned the tide. In fact, the name of this video is: "-d2 Save the International Space Station".

The story is as follows: Astronauts on the International Space Station will send blessings and greetings to Star Wars fans on Earth on "Star Wars Day". However, the Empire conspired to destroy the delivery of this good wish. So, the brave and clever -d2 once again took on the heavy responsibility. The -d2 who came to space repaired the communication system of the space station at a critical moment, allowing this blessing to be successfully transmitted to the earth. "May the Force be with you."

At the same time, Duke, who started shooting at Warner Studios, also released a video through his official instant sharing.

In this short video greeting, Duke said that although he wanted to celebrate the festival with other Star Wars fans, he had to start filming "Star Wars: The Force Awakening" in the studio.

At the end of the video, Duke also released a notice from the crew to recruit extras for all Star Wars fans.

The recruitment criteria for these extras are very special. Any actor over 16 years old who has an "unforgettable face, strange appearance, amazing bones, and exotic style" is an ideal candidate.

This also attracted the enthusiasm of Star Wars fans.

Of course, Duke and Lucasfilm will not miss the Chinese market that occupies half of the global box office. On Star Wars Day, the Storm Warriors have "captured" the Great Wall. The four beacon towers also illuminated the four big words "origin", "force", "aware" and "awakening", so that everyone in the world knows that this Great Wall has been contracted by "Star Wars".

The activities outside did not affect Duke at all. After months of intense preparations, Star Wars: The Force Awakens started on time in the studio at Warner Studios.

The huge studio was extremely quiet, with only the buzzing sound of various machines operating. Duke stood behind the director's monitor and looked at every scene on the set seriously. The first shot shot was shot without a real actor. There were only two spheres in front of the camera lens, rolling around.

While John Schwartzman used a camera to record all this, there was also a still photographer taking BB-'s stills, which would be the first still released by the film.

As for the reason? It is very simple. BB- is not only one of the most important peripheral profit points in the film in the future, but also an important part of the current publicity plan.

Starting tomorrow, the crew will launch a concept trailer. After the trailer is released, instant sharing will launch three Star Wars custom emoticons c3po, d2 and bb-. They are not in the emoticon bar. The emoticon will only appear after the user has typed a specific topic symbol.

Nowadays, cute pet marketing is not uncommon. Duke has formulated cute robot marketing. BB-is a newly added robot in this video. Those who have not kept up with the rhythm of the film will suddenly be curious. Who is this cute little thing? It is simply cute and pushes the topic of the movie in minutes.

If you want to make the cute image of bb- deeply rooted in people's hearts, the stills released in the first version are crucial.

But after Duke shouted cut, the photographer took the BB-pictures and did not satisfy him.

In order to shoot the crew, Duke specially designed the BB-shot scene just now. This spherical robot is like a human. When encountering danger, it hides behind the spacecraft warehouse and quietly stretches out half of its head and one-eye on its head...

Lucasfilm’s professional marketers even specially equipped with slogans for this scene just because they gave you an extra look in the crowd.

However, the stills photographer's picture is more like a stiff and cold robot without any cute pet characteristics.

"Jack, say..."

Calling the stills photographer who had joined the crew soon, Duke asked directly, "Do you have any ideas?"

The photographer of the stills did not reflect at all, but said with a gaze, "I think my work was done well, and I took a creative work."

"Creative?" Duke couldn't help frowning. The photographer of the stills introduced by Sofia Coppola obviously couldn't figure out the difference between independent and commercial movies. He was too lazy to continue talking nonsense with such people and said directly, "Okay, your job is over here. You won't have to come back from tomorrow."

The film was released at the end of the year, and the shooting time was quite tight. Duke did not have the energy to train a stills photographer who took creativity as his mission to become a type that meets business needs, so he simply fryed his squid. (To be continued.)
Chapter completed!