On Saturday, the performance of "Avengers" was still strong, and the film has maintained a high attendance rate as the good reputation spreads from the audience.

Although 44 cinemas in North America have already opened firepower, the surging crowds of moviegoers still caused the ticketing system of the Imperial Entertainment Group, the largest cinema chain in the United States, to respond slowly because too many customers purchase tickets at the same time. The self-service Pos machines in some theaters were damaged due to too many customers swiping cards, and they could only sell tickets through cash.

The situation was very good, but Duke and Warner Brothers did not take it lightly.

Although it is not a fan movie like "Twilight" and is friendly enough to passers-by, "Avengers" still brings some fans, such fans often start high and end low.

The first day of "Avengers" was dazzling enough to set a new North American box office record, but Duke, Warner Bros. and Marvel Studios' promotional and marketing work has never been relaxed.

The film cannot continue to maintain a single-day $100 million, but Duke is trying hard to stabilize the trend and avoid a diving decline.

On the social network that is increasingly influential, movie-watching reports have been released one after another. "Avengers" are not afraid of spoilers, and its selling point has never been a plot.

"The hot scene runs through the whole time, and the 3D effect is extremely outstanding!"

"One side of the film is the Avengers composed of Iron Man, Captain America, Thor, Hulk, Hawkeye and Black Widow, and the other side is the villain camp of Loki and the powerful alien army, the Zitarry. Such a battle of scale and magnitude will inevitably subvert the pattern of previous superhero movies."

"In fact, the film has also successfully achieved this. From the first wave of the devastating contact between Loki and S.H.E.D., to the continuous interspersed superheroes and the small-scale conflict with Loki, to the ultimate battle between the two sides in New York at the end of the film, director Duke Rosenberg grasped the timing and proportion of each action scene well. Unlike the last hour after Michael Bay was brewing the entire film in "Transformers 3", the explosive points of "Avengers" run through the whole film, one wave just settled and another, and brought the audience to New York to a final battle step by step. It was dazzling and even more exciting."

"As a well-made 3D movie, the 3D effect of "Avengers" is excellent. Some of the rampage scenes in the film can even make people subconsciously dodge and scream. Such an immersive and shocking audio-visual experience fully demonstrates the strong aura of "Avengers".

"The two eye-catching equipments of SHIELD, the Kun-style jet and the Sky Carrier, as well as the sets of Stuttgart, Germany and New York, USA, which were replaced by fakes, were also seen for the first time through 3D images. In addition, for those who are worried about the 3D effect of the video, I will tell you through personal experience that during the nearly two and a half hours of viewing, there was no feeling of dizziness or discomfort."

"Suggestion: It is best for all movie fans to solve the 'personal problem' in advance, otherwise even if you were originally glad that you seemed to have found the right urine point, then you found that you missed the more exciting scenes later."

"Superheroes take turns to compete with each other, and their personalities are very different, echoing the previous work."

"How to cleverly integrate the six superheroes into one film? Duke Rosenberg made a contribution again! The imbalance of the character that many people were worried about did not occur. Iron Man, Captain America, Thor, Hulk, Black Widow, and Hawkeye fought in one circle in the nest, and then they each had a close fight with Loki."

"In the initial team-in-one fight, Iron Man, Captain America, and Thor, the fierce fight between each other was exciting, and this hostility not only stayed at the top of the world, but also became an effective way for them to ridicule each other."

"In addition to the 'brows and eyes' that Black Widow and Captain America's well-known passers-by, Thor from the Divine Realm and the Hulk who was not at first inseparable from me also presented another weird 1vs1 in the video."

"But as the so-called Avengers, the exchange of heroes is just an inevitable running-in period for team establishment. When the safety of the earth is seriously threatened, the superheroes who once fought will still abandon their past grudges and share the same hatred and fight against Loki to a desperate battle. In unprecedented cooperation, they also realized their inseparableness and invincibility of team strength."

"Each hero in the film has a relationship with other characters, and also has an exclusive scene to show themselves. Especially for Black Widow and Hawkeye who have not filmed a movie alone, we have more time to understand their past this time. In addition, Marvel also wisely linked "Avengers" with the previous five movies. Little Pepper in the "Iron Man" series appeared in the film; and Jane Foster in "Thor" did not appear, but also learned her whereabouts from Agent Colinson..."

"Suggestion: In order to clarify the relationship between characters, you can take the time to review the five films that Marvel had paved the way for "Avengers", otherwise you will be overwhelmed by superheroes' screen scrambles."

"Hire points and complaints are everywhere, and traditional easter eggs continue to be staged."

"Of course the most exciting thing is to be put at the end. In addition to the hot action scenes that needless to be described, the biggest surprise that "Avengers" gave me is the various sarcastic funny dialogues, complaints and being complained about by the characters in the film. After taking off and taking off the cloak and mask of righteous words, the superheroes who showed their true nature added a lot of relaxing seasoning to this tense and intense action drama."

"Whether it is the eloquent Iron Man, Captain America who is out of touch with the times, or the Thor who is consciously superior to others and the Hulk who likes to keep talking. The super big guys who initially dislike each other always act like they are unreasonable and never forgive others. The wonderful words and thunder sentences are one after another, which makes people laugh."

"The new Hulk is the most eye-catching. In addition to the roar and killing enemies exposed in the trailer, Mark Ruffalo's version of Hulk is even more rare to be cute and playful, and has a hilarious show with the two brothers Thor and Loki. In addition, the ambiguous dialogue between the two great brothers also made many female audiences scream."

"In addition to the endless laughs, "Avengers" continues the Easter egg tradition of Marvel's works. This guest appearance of Stan Lee is quite obvious than before, and a long line also made him appear for several seconds."

"Of course, the most shocking Easter egg is the routine at the end of the film. A powerful character who was once rumored to be one of the villains of the film appeared unexpectedly. While its confusing lines are chilling, it also makes people curious what difficult challenges will the Avengers face next?

"Suggestion: When eating popcorn, be sure to pay attention to the timing when drinking coke, otherwise you will most likely be choked and choked by the sudden funny scenes. In addition, since the easter egg was reserved before the full list of cast members appeared, you should be patient and not rush to leave at that time!"

At the same time, Duke also left Los Angeles and embarked on a publicity and announcement journey.

Since "The Avengers" was released in nearly 100 countries and regions at the same time, including heavyweight markets such as Europe, Latin America and China, Duke simply divided the crew into pieces, and all the main actors were responsible for image promotion in one region, such as Robert Downey Jr. went to Europe, Mark Ruffalo, who has Latin ancestry, went to Latin America, etc.

Duke and Scarlett were invited by China Film Group to go to China again.

In the past 211 years, the Chinese box office market has increased by more than 30% compared with the previous year, and the annual box office revenue in China has exceeded the 10 billion rmb mark for the first time. Although this result does not seem particularly outstanding compared to the volume of the North American market, Duke knows that the development of the Chinese market in the future will only become faster and faster. In a maximum of four years, the total annual box office revenue can exceed 400 million rmb, becoming the second largest presence in the world after the North American market.

Moreover, a Chinese leader has just finished his visit to the United States and reached a series of agreements with the federal government, among which cultural exchanges are extremely eye-catching.

China and the United States will establish a series of exchange and cooperation symposiums, such as "China-US Cultural Forum", "China-US Museum Forum", "China-US Literature Forum", "China-US Film Summit Forum", "China-US Creative Industry Forum" and other activities to enhance the cultural and ideological foundation of cultural exchanges between China and the United States.

These are all conducive to the continued further expansion of Hollywood movies in the Chinese market.

On the plane to China, Duke received the first-time North American box office news forwarded by Warner Bros. After the super explosion on the first day of the release, the attendance rate and single-day box office of "Avengers" inevitably declined.

Fortunately, the audience's reputation in the film is strong, and the publicity and marketing strategies are extremely targeted. The decline is not large, only 18%. "Avengers" closed at $2.54 million in the North American market on Saturday.

In just two days, "Avengers" has earned nearly $200 million in the North American market, which surprised many people and made many companies determined to promote joint combat between famous film characters under their own.

For example, Twentieth Century Fox is planning the X-Men's cosmic plan, while Universal Pictures intends to allow its monsters such as Durcula to achieve joint combat on the screen again.

From the perspective of publicity and marketing, Marvel Studios also announced its second phase plan on Sunday, with films such as "Iron Man 3", "Captain America 2", "Thor 2", and "Guardians of the Galaxy" being put on the agenda.

Shortly after Duke arrived in China, "The Avengers" finally ended its first week of screening in North America.

At this time, Nancy Josephson, on behalf of Duke, contacted a star in "Fast and Furious 5". (To be continued.)
Chapter completed!